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#Blockchain All projects

Airbloc Protocol: Decentralized personal data marketplace

Enables individuals to monetize their data & advertisers to buy these data to conduct targeted marketing campaigns for higher ROIs

stage Ended crowdsale


  • Employees17



Roi Nam

CEO & Co-founder

Wonkyung Lyu

Dev Team Lead & Co-founder

Hunjae Jung

Back-end Part Lead & Co-founder

Naeun Kim

Design Team Lead PM & Co-founder

Hyojun Kim

Blockchain Engineer Full stack Developer

Byeongsu Hong

Blockchain Software Engineer

Woojung Kim

Front-end Part Lead

Jaewan Lee

Mobile Software Engineer


man Jason Han

CEO, Kakao Blockchain Subsidiary

While few global firms dominate the whole advertisement industry, they are now facing a challenge disrupted by the blockchain technology. User-generated data are a key ingredients to personalized ads. Blockchain enables users to control their data by themselves and make a revenue from that data. This is precisely the way AIRBLOC decentralizes the ad industry with blockchain.
AIRBLOC is building a decentralized and transparent ad data marketplace where users are able to sell their data to advertisers directly. The main challenge is how we can trust the quality of users' data. As a unique solution, the AIRBLOC credit rating system measures credit of user data and promotes users to submit reliable data. Also, the team has plenty of seasoned programmers and experience in the ad industry, for example, they have experienced DMP (Data Management Platform) implementation project. That's the reason why I believe they can realize decentralized ad data marketplace on top of blockchain.
(Present) CEO, Kakao Blockchain Subsidiary
(Former) Co-founder and CTO, FuturePlay (Tech VC and Accelerator in Korea)
(Former) Founder & CEO, NexR (acquired by KT)
(Former) Adjunct Professor, KAIST MBA
Ph.D. of EECS in P2P and Distributed System, KAIST (Korea Advanced Institute of Science and Technology)

man Sean Lee

Director, Corporate VC, GS Shop

The AIRBLOC Network transforms individual users from passive objects to active subjects in the advertising market. This user-led data market will not only overcome market’s structural limitations, but also will maximize the value of the data.
Having witnessed ab180’s past journey closely, I am confident that this blueprint will surely turn into a reality. They have proven themselves by solving various problems in the advertising market through focusing on the essence, technological power and strikingly strong execution power. We are looking forward to seeing how the AIRBLOC Network, accompanied by Team ab180’s competence and passion, will transform the existing advertising market.
(Present) Director, Corporate VC, GS Shop
Board of (External) Director for Dano, Spoqa, Buzzni, and HelloMarket
(Former) Boston Consulting Group, SK Telecom
Graduated from INSEAD, Yonsei University

man Sungjae Hwang

CEO, FoundationX

The Ad Data Marketplace is one area where blockchain can be applied with good confidence.
AIRBLOC aims to formulate a decentralized and transparent data transaction network when the market is now dominated by a limited number of centralized giants. Based on this innovation, the user can reclaim data rights on control and its actual value. At the same time, advertisers can run reasonable ads with effectiveness.
The AIRBLOC team is composed of capable programmers in the field. This young team is also very experienced with many projects closely related to the advertising market. Most importantly, they have a clear mission to achieve decentralization, backed with passion and initiative. I admire and support their journey wholeheartedly, which is progressing each day.
(Present) Co-founder & CEO, FoundationX
(Present) Co-founder & Partner, FuturePlay
(Present) Co-founder & CSO, Pium
(Former) Co-founder & CPO, Fluenty (Acquired by Samsung Electronics)
Ph.D. in HCI, Graduate School of Culture Technology, KAIST (Korea Advanced Institute of Science and Technology)

man Louis Jinhwa Kim

Co-founder/Board of Director, The Blockchain Association

The advertising market continues to democratize itself. This is applied to data market as well. AIRBLOC Network is located at the intersection to the two.
Innovative services change the the rules of the world at once. Only a few can be successful. However, most of the successful services can put a trigger on established rules. This trigger can only come from a giant’s shoulder, not toes.
The AIRBLOC Network owns the potential to grow into a service that can democratize the advertising and data market through ICO, a democratization of the capital market. Indeed, the blockchain technology has many limitations and challenges to overcome. I am pleased to join the team with AIRBLOC Network for its ongoing monumental experiment.
(Present) Co-founder/Board of Director, The Blockchain Association
Co-founder/Director, Korbit Inc.
Director, Tide Institute
Financial Informatization Award, Bank of Korea (2016)
Delegate of Republic of Korea, UN Conference on Environment and Development (2012)
Author of first bitcoin book in Korea, (2013)

man Dorjee Sun

COO, Santiment

It was once said that “If the service is free, then it is you that is the product”.
For more than the last two decades, the revenue from ad industry is the tsunami wave of money that has driven the rise is the centralised multinationals now controlling all our personal data. But the tide is turning.
Europe is soon regulating private user data and this legislation will reverberate globally. Furthermore the recent controversy with Facebook and Cambridge Analytica has clearly seen a breach in the duty of care we imagine for all our user data.
The outcry from this is the clarion call to action and I believe that blockchain’s distributed, immutable and transparent nature must represent the future of our user data. AIRBLOC is perfectly positioned to help users understand, control, defend and monetise their own data and tokenize this network.
(Present) COO, Santiment
(Present) Advisor, Republic Protocol / Quadrant Protocol / Devery.io / Loki / Blue Frontiers
(Present) Director, HOME Group
(Present) Young Global Leader, World Economic Forum
(Former) Director, Carbon Conversation
Co-founded 20 Companies with 2 Acquisitions and 4 Exits and Assets Sales
TIME Magazine’s “Heroes of the Environment”

JH Kim

ICON Foundation Council & CEO, theloop, Inc.


Crowdsale details

Distribution of tokens
  • Crowdsale (29.3%)
  • Pre Sale (15.2%)
  • Private Sale (10.9%)
  • Rewards Pool for Ecosystem Participants (20.1%)
  • Team (13.3%)
  • Advisors (4.5%)
  • Reserve (4.5%)
  • Research (2.2%)
Budget allocation
  • Development of decentralized platform (50%)
  • Platform Marketing (20%)
  • Network Operation and Maintenance (10%)
  • Creating Platform Ecosystem (10%)
  • Emergency Funding (10%)
Details Indicators
Token Symbol ABL
Full Token Name ABL token
Pre-sale Start April 23rd, 00:00 GMT+03:00
Pre-sale End May 1st, 00:00 GMT+03:00
Pre-crowdsale Start May 21st, 00:00 GMT+03:00
Pre-crowdsale End May 30th, 00:00 GMT+03:00
Crowdsale Start June 19th, 00:00 GMT+03:00
Crowdsale End June 29th, 00:00 GMT+03:00
Domain owner Individual

Cost of the token

10000 tokens for 1 eth

Price without discounts


Bonus Dates Minimum purchase amount
15% April 23 — May 01, 2018
Bonus Dates Minimum purchase amount
15% May 21 — 30, 2018

Accepted currency

  • Ethereum

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