Alethena: Swiss ICO and blockchain-asset rating agency
Bridging the gap between blockchain- and established investors
Co-Founder & CEO
Pascal is both a seasoned researcher, having conducted financial market research at the University of Zurich and ETH Zurich, and a strategist, gaining valuable experience as a consultant for PwC. He is an early adopter of cryptocurrencies and blockchain technology. He believes that the long-term success of the later hinges on the mainstream adaption.
Co-Founder & President
With his 10+ year of experience in the financial sector, Markus has gained valuable experience in banking, consulting, asset management as well as technology in his latest role at Accenture. With respect to blockchain as a technology, he is convinced that successful and sustainable startups will be driving this innovation.
Co-Founder & COO
Tim has gained valuable experience in both banking and asset management in the past and has been actively involved in building up and running different startups. He has a great interest in private equity investments and disruptive technologies which is why he is fascinated by the current developments in the crypto market.
Co-Founder & CFO
Having worked in both audit and the banking sector, Alex has an affinity for all things finance. In the past he has also been involved in the building up and running of startups. Having found a great interest in cryptocurrencies and ICOs, Alex has built up an extended expertise in this field.
Benjamin has a strong academic background in the field of mathematics and he is an experienced technology consultant, having gained valuable experience working for Accenture. He has a great interest in the subtleties underlying different blockchains and is convinced that a blockchain can only be truly successful if it delivers real life value.
Luzius Meisser is a computer scientist, economist, and a crypto-asset expert. He co-founded and chaired the Bitcoin Association Switzerland and has recently become a board member of Bitcoin Suisse. He previously co-founded Wuala, a cloud storage startup, and is a seed investor in a few Swiss startups
Israel Serrano Ortiz is a Senior Manager and blockchain expert at IBM Spain and is leading the corresponding blockchain initiatives and business development activities. Until recently he was a Senior Manager at Accenture Spain leading the consulting- and technology group in Iberia-Blockchain.
Pascal Forster has co-founded the Crypto Finance Conference in St. Moritz and is a board member of the Crypto Finance AG. He is actively involved as an investor in several startups in the blockchain space and has more than 20 years of experience in recruiting CEOs, board members, and senior executives for leading corporations and organisations.
- Crowdsale (65%)
- Founders (20%)
- Buffer (10%)
- ICO Setup (5%)
Cost of the token100 tokens for 1 $
Price without discounts
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Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
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What is Alethena?
The team of Equility AG has set itself the mission of making the cryptomarket more transparent and investments therein more sustainable in the long run. To this end, the project Alethena is being developed. The core element of Alethena is a prototype of a due diligence methodology that allows evaluating and rating initial coin offering (ICO)- and post-ICO projects based on the decisive technical, business, legal, and governance factors. Since part of the information aggregation can be automated by self-learning algorithms, we aim to develop continuous and highly informative crypto-research at a reasonable price and share it with the public via ratings to enhance transparency as the fundamental right of value democratisation.
What is the legal setup for Alethena?
Equility AG is a public limited company founded in August 2017 and registered in the Commercial Registry of the Canton of Zug under the number CHE–460.255.304. Alethena is the project of Equility AG and therefore embedded in a sustainable and transparent legal setup subject to Swiss law. No other projects are conducted within Equility AG. Thus, Alethena remains the only financial revenue stream of Equility AG. In that sense, Alethena is a brand of Equility AG. By nature, the balance sheet, profit and loss statement, and the cash flow statement of Equility AG will be determined by Alethena. The emission of Alethena tokens including all the raised capital will be exclusively limited to the Alethena project. Alethena tokens, however, do not provide the token holder with any direct or indirect equity stake of Equility AG.
What does Alethena stand for?
Alethena is a combination of the terms ’Aletheia’, the goddess of truth, and ’Athena’, the goddess of wisdom, and therefore precisely reflects for what we stand for.
What are the conflicts of interest Alethena is facing as an ICO rating agency?
There are no conflicts of interest because all ICO firms must pay the same rating fee(s) regardless of the company size and reputation and we renounce any further services such as investment advisory for third parties and thoroughly focus on developing a fully-fledged and proper due diligence platform.
Is Alethena a sort of regulator?
As being part of the distributed world, we see ourselves as a market mechanism boosting long-term sustainable blockchain projects and not as a regulator with jurisdictional boundaries.
Who conducts a proper due diligence on Alethena's ICO?
We will conduct our ICO with the most transparent means possible, such as proper KYC, AML procedures, detailed business case & roadmap, and in-depth overview on token allocation. Thus, we adhere our own rules of transparency here where we admit that we wouldn’t get a top-notch rating (9-10) since co-operation, team size, strategic advisors, etc. must be amended. Moreover, please bear in mind that early to the game often requires one to create a game before they can start playing.
When does the Alethena's ICO start?
The public pre-ICO starts on May 23rd and lasts until May 30th. The official ICO will start on June 6th and will run until June 27th.
Will there be a pre-sale?
There will be a public pre-sale between 23 May 2018 and 30 May 2018 with a bonus level of 20%.
What is the soft cap?
The minimum amount that we would like to raise is 3 million Swiss francs.
What is the hard cap?
The maximum (or RockIt) amount that we would like to raise is 30 million Swiss francs.
How is the 30 million Swiss francs hard cap justified?
As our target is to become the leading global ICO rating agency and time to market is pivotal, higher raised funds would allow quicker progression, increased scalability, and swift geographical expansion. 30 million Swiss francs is the maximum amount that is economically justifiable in order to create long-term value to token holders. From a bottom line perspective, Alethena can be run with the soft cap amount of 3 million Swiss francs.
What is the proposed name of the token?
The token is called Alethena (ATH).
What are the token features?
The tokens are based on smart contracts placed on the Ethereum blockchain. Holders of Alethena tokens can be entitled with limited voting rights or receive dividends via smart contract. Please be referred to section 6 of our white paper for the detailed token specifications.