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#Blockchain All projects

Attrace: Decentralised Affiliate Marketing Platform

The fully decentralised affiliate marketing platform, capable of registering and auditing any advertisement click on chain.

stage Ended crowdsale

3.5 Rating

by 5 users


    KPLs

    • Employees17

    Team

    6
    man ERWIN WERRING

    CEO

    Solid background in finance, solid blockchain knowledge and serial entrepreneur with extensive experience in every aspect of online marketing
    LinkBundle (London) - Co-Founder and CEO (4y)
    Platform for benchmarking every aspect of online marketing, predominantly for international retail banks and large FMCG companies Morgan Stanley CI (London) - VP Fund Strategy (8y) Tradelic (London) - Co- Founder and CEO (3y) Affiliate Marketing in Gaming Industry (Publisher side) Deloitte (Netherlands) - Auditor & Corporate Finance Consultant (3y)
    Involved in blockchain since 2014

    man JOHN JANSSEN

    CO-FOUNDER

    Successful blockchain entrepreneur - a blockchain visionary - with trading background and extensive track record in E-commerce (Merchant side) Deribit.com (Netherlands) - Founder (4y)
    Next generation cryptocurrency derivatives exchange, the very first to offer more complicated derivatives based on crypto currencies Bagnomarket s.n.c. (Italy) - Founder (3y) E-commerce company covering Europe (Merchant side) EDU traders (Netherlands) - Derivatives Trader (2y) Involved in blockchain since 2012

    man LENNARD ZWART

    COO

    Solid background in finance and economics and a strong track record in growing IT start-ups
    Res Privata NV Investment Fund (Netherlands) - Co-Founder (2y) Board member, advisor and investor in several FinTech and cyber security related VC projects
    CloudVPS (Netherlands) - Founder (9y) Founding, growing and subsequently selling largest cloud computing firm in the Netherlands
    Deutsche Bank (London) - VP Structured Finance (4y)
    Morgan Stanley (London) - Senior Associate Structured Finance (3y)
    Involved in blockchain since 2014

    man MARIUS JANSSEN

    CO-FOUNDER

    Ex crypto trader with extensive blockchain and ICO knowledge
    Deribit.com (Netherlands) - CMO (2y) Next generation cryptocurrency derivatives exchange, the very first to offer more complicated derivatives based on crypto currencies
    ICO Advisor (3y) ICO consultancy with extensive blockchain knowledge
    Ex high volume crypto trader - (4y) Refrained from trading once working for Deribit
    Involved in blockchain since 2012

    man REMKO ALLERTZ

    CMO

    Serial entrepreneur, solid blockchain knowledge and strong track record as a Publisher in Affiliate Marketing
    Rocket Insurance BV (Netherlands) - Founder (6y)
    Major insurance lead generator in Dutch Affiliate
    Marketing (Publisher side)
    Teahupoo Capital BV(Netherlands) - Founder (10y)
    Investor in several online platforms in competitive niche
    markets around Telecom, Utilities and Finance
    Involved in blockchain since 2014


    Investors

    1
    man GEORGIOS PETROPOULOS

    SERIAL ENTREPRENEUR - INVESTOR

    Founded and sold various online, media and entertainment related companies
    EEN Media Group - Founder (9y)
    Online publishing, media & entertainment company
    targeting women age 15-50, with relevant e-commerce, events & concepts for brands
    Femmefab - Founder-partner (9y)
    Female orientated sales agency for online media industry and brand with over 90 blogs & communities and more than 6.000.000 female visitors monthly
    Pulse Interactive - Founder (4y)
    One of the first interactive -webagencies in the Netherlands The company was sold to X-ceed
    (NewYork o.t.c. listed company) in 2000


    Advisors

    10
    man ROEL BERGER

    BLOCKCHAIN NETWORK ADVISOR

    Senior IT engineer with deep knowledge of blockchains, distributed datastores, consensus algorithms, cryptography, security, analytics and big data Digital Insurance Group (Netherlands/Germany/Switzerland) - VP Innovation (5y)
    Development of online comparing and decision tools for financial products to monetize websites direct or via Affiliate Marketing (Publisher side)
    Sentiance (Belgium) - Founding team (5y) AI platform learning human behaviour from (mobile/iot) sensor data to improve customer journey
    Kidiso (Belgium) - Co-Founder & Lead Developer (4y)
    Building internet platforms for specific website access
    requirements Johnson & Johnson, i4BI (USA and Belgium) - Oracle BI Consultant (5y)
    Lead developer of fast, high volume sales analytics solutions, data warehousing and analytics platforms
    Involved in blockchain since 2014

    man ROELAND WERRING

    TECH ADVISOR

    Senior IT engineer, solid blockchain knowledge, extensive experience in Affiliate Marketing and track record of successful introduction of cutting-edge technologies to end-users

    Digital Insurance Group (Netherlands, Germany, Switserland) - CTO (1y)
    Development of online comparison and decision tools for financial products to monetize websites direct or via Affiliate Marketing (Publisher side)
    Komparu (Netherlands) - Co-Founder and CTO (8y)
    Development of online comparing and decision tools for Affiliate Networks
    Powerhouse (Netherlands) - Senior IT Developer (4y)
    Azerti/KPN (Belgium) - Senior IT Developer (2y)
    Strong knowledge of parallel processing
    Involved in blockchain since 2015

    man PHILIP LANGGUTH

    ADVISOR MERCHANT SIDE

    Solid background in finance with deep knowledge about the online challenges for large Merchants offering retail financial services
    ING Group (Global) - General Manager (13y)
    Executing extensive transformation projects, focussed on bring to (online) market of financial products for retail (Merchant side)
    Mitchell Madison Group (London) - Co-Founder (9y)
    McKinsey (USA & London) - Associate Principal (7y)
    JP Morgan (USA) - VP Product Management (7y)
    Involved in blockchains since 2016

    man LOES MENSINK

    LEGAL ADVISOR

    Solid background in legal and regulatory aspects of investment management and experience with legal aspects of ICO’s
    LSB Legal (Netherlands) - Founder (3y)
    Executing extensive transformation projects, focused on bring to (online) market of financial products for retail (Merchant side)
    Legal Bench - Co-Founder
    Platform to connect client with top tier legal professionals
    Clifford Chance LLP (Netherlands) - Senior Associate for Fund and Investment Management (4y)
    Covering legal risks of investments, establishment of private funds, asset management agreements and regulatory / licensing requirements for financial Institutions
    BlackRock Investment Management (USA) - Legal council (2y) Seconded from Clifford Chance
    Van Leeuwen (India) - Analyst (1y)
    Advising on legal aspects of ICO’s since 2016

    man PROF. SAM GARG

    NEW VENTURE GOVERNANCE ADVISOR

    Leading scholar of New Venture Governance on a global level, Governance Advisor to CEOs on a global level, PhD in Organizations, Technology and Entrepreneurship from Stanford University, USA
    HKUST Business School - Ass. Professor Entrepreneurship and Strategy (7y)
    Rotary club Kowloon (Hong Kong) - Board member (3y)
    INSEAD (France / Singapore) - Research Associate / Visiting scholar (4y)
    Co-founder of various internet start-ups
    Co-author of the book “Inspire to Innovate: Management and Innovation in Asia”, a finalist for the best management book award 2005 (Management Consulting Association, UK)




    Crowdsale details

    Distribution of tokens
    • Crowdsale (50%)
    • Founders (18%)
    • Advisors (4%)
    • Bounty / ICO Marketing (3%)
    • Marketing / Sales (5%)
    • Ecosystem support / Publishers and Merchants / Strategic traffic acquisition (13%)
    • Marketing ATTR (2%)
    • Angel investors (5%)
    Budget allocation
    • ATTRACE DEVELOPMENT (35%)
    • BUSINESS DEVELOPMENT AND STRATEGIC TRAFFIC ACQUISITION (25%)
    • MARKETING (20%)
    • OPERATIONAL (12%)
    • CONTINGENCY (5%)
    • LEGAL (3%)
    Details Indicators
    Token Symbol ATTR
    Full Token Name Attrace Token
    Pre-crowdsale Start August 1st, 00:00 GMT+03:00
    Pre-crowdsale End August 29th, 00:00 GMT+03:00
    Crowdsale Start September 1st, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or October 27th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $14698864
    Crowdsale Soft Cap Yes, $2000000
    Domain owner Individual

    Cost of the token

    1 token for 0.035 $

    Price without discounts

    Bonuses

    Price on Main Sale:
    1 ATTR = $0.029 first 75M ATTR,
    1 ATTR = $0.032 second 75M ATTR,
    1 ATTR = $0.033 third 75M ATTR,
    1 ATTR = $0.035 last 75M ATTR

    Pre-crowdsale
    Bonus Dates Minimum purchase amount
    28% August 01 — 29, 2018

    Accepted currency

    • Ethereum


    Rate the project

    Estimate the project on a five-point scale or switch to the simple scale

    Five-point scale Simple scale

    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    5
    William Anderson July 31, 2018
    Rating of project
    3.7

    Advantages

    The project is getting involved with conferences and workshops as a way of creating awareness and sourcing for investors. this is a great step towards achieving the required funding so as to initiate the start of the project. With reduced fees of up to 95% this system of tracking will be gladly adopted by many in need of it.

    Risks and disadvantages

    The social media follow up is such a disappointment and it will cost the projects awareness scheme. Ethereum being a growing cryptocurrency and of high advantage over the alternate coins does not give the projects token, 'ATTRACE token' any exclusion from facing devaluation in case of any happenings on the market that might cause the cryptocurrency to depreciate therefor the advice is invest in projects which have distributed value for the token being exchanged for the cryptocurrencies.

    Comments

    Attrace has a long way up to the top and once successful with the funding, it might be quick with earning the investors some good profits according to the calculated statistics in the project description.

    Jordan Semanda July 31, 2018
    Rating of project
    3.3

    Advantages

    The CEO of this project has concrete information and knowledge about this exact filled of business this increases this projects probability to be highly profitable. Auditing is a largely needed service for several firms both midsize and large therefore the market aspect ratio is wide and relevant to this cause.

    Risks and disadvantages

    Something that most investors should be aware of is that because the currencies allowed fro transaction of project tokens is limited and so will the value and this opens doors to higher risks which results into losses. More in analysis the road map is one thing the project can not be proud about because it is taking a long period in the pipeline and any significant delays in the execution of tasks also broadens opportunity for loss to manifest itself.

    Comments

    This is one of those projects one should look out for, projects that have a vivid future, projects that will make investing worthwhile. The team is key, and this team here might be opening the doors of success for the investors.

    Anne Bryn July 20, 2018
    Rating of project
    3.8

    Advantages

    There are many publications in media. The project is well presented, the documentation is well written. 80% of sales fees will be burnt daily. Commissions on platform initally will be paid in fiat currency and at a later stage ATTR will become the main payment option for commissions. Unsold tokens will be distributed among the token holders.

    Risks and disadvantages

    A small, but active community supports the project on social networks. I think the project should intensify the activity on the networks to attract more followers.

    Comments

    The team members has extensive experience in blockchain and affiliate marketing industry. Many of them has experience of founding / co-founding new projects. The only thing that is not presented yet is the working product.

    Denys Serhiichuk July 19, 2018
    Rating of project
    2.5

    Advantages

    Website is available in several languages. It means that the platform pays attention to investors from different countries. Roadmap is definitely the advantage of the project. It consists of precise steps of platform development. Moreover, it is outlined up to exact dates.

    Risks and disadvantages

    18 % of all tokens are kept for the founders. That index if quite a little bit, as team members can influenced the token rate when it enters the market. Thus, there is no working prototype. Moreover, nothing mentioned about partners.

    Comments

    In conclusion, the idea of connecting marketing and blockchain is not new. There are many alternative projects, Adhive - is one of the examples. Such project requires partnership with bloggers for instance. Unfortunately, Attrace does not have such.

    Sofia Medda July 19, 2018
    Rating of project
    4.2

    Advantages

    Tokens from the Ecosystem support fund will be distributed for 2 years and this program is designed to attract new merchants and publishers and to accelerate adoption of the token. Token holders will be able to vote on network parameters.

    Risks and disadvantages

    Demo version of the platform is not available yet.

    Comments

    The team informs us that Attrace is the only affiliate marketing project with a blockchain built from scratch, unlike many other projects it is not based on existing blockchain. And the main thing why Attrace is different is that it is the only project attaching a smart contract to every click at the Publisher domain. So I suppose the team will provide the best technical solutions for the industry. At the same time the platform is promised to be cheaper and more convenient for users.


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