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#Consumer Products All projects

BeautiQ - European commodities for Chinese consumers

Solution for small and Medium manufacturers from Southern and Easters Europe to access Chinese markets

stage Ended crowdsale

3.6 Rating

by 8 users


    man Valery Malashonok

    Co-founder, Project manager

    Managed the successful launch of La Redoute physical operations (SC, fulfillment, delivery) in Russia. Re-established the SC operations (National Warehouse & transportation network optimization) & manufacturing localization for Ecolab Russia. CSCP
    Speaks: Russian, English, Bulgarian.

    man Evgenia Chernikova

    Co-founder, Marketing and Commercial Director

    Successful launch of La Redoute (#3 in the world distant trade company) subsidiary in Russia. Extensive experience of launching & managing several e-commerce start-ups in Russia and Ukraine. Management of marketing and e-commerce functions in International companies overseeing multi-million Euro budgets. Entrepreneur and natural leader.
    Speaks: English, Russian, French.

    man Roman Chistyakov

    Co-founder, Chief Information Officer

    Launching of national multi brand e-commerce start-up with an audience of up to 50000 unique users per day. Experience of managing & supporting a demanding national IT systems integration with loading upto 100000 users across Russia.
    Speaks: Russian, English.

    man Vladislav Fedorov

    Technical Specialist

    IT Specialist with experience of 10 years, serial entrepreneur. Vladislav's team developed projects in the field of electric power and the banking sector. Graduate of the Financial University under the Government of the Russian Federation.
    Speaks: Russian, English.


    man Henrik Koskela

    Partner, Mentor

    Extensive experience in various positions (Group Marketing and Internet Director, Regional Sales Director, Group CFO, Project Director, CEO of daughter companies in Finland, Poland, Germany and Russia) in e-commerce/distance trade in Scandinavia, CEE, Germany and Russia within groups La Redoute/Redcats, Ellos and Consortio Fashion Group (CFG). Successful change management as launch of La Redoute subsidiary in Russia and Ellos subsidiary in Denmark, rebuilding CFG Group marketing & sales support structure, restructuring CFG Region Baltic/CEE, turnaround of La Redoute in Germany.
    Speaks: Swedish, English, Finnish and German.

    man Andrew Taylor

    Co-founder, Advisor in Management, Supply Chain

    An experienced General Management professional with extensive experience in Supply Chain operations, developed over 35 years. Extensive operational experience working with large Multinational FMCG companies (Unilever, Danone) as well as holding senior and board level positions in International and local 3rd Party Logistic providing companies serving Russia & former CIS countries, enhancing supply chain infrastructure, creating and developing distribution routes and focusing on quality of performance.
    Speaks: English, Russian, French.

    man Luke Conner

    Legal&tax advisor

    Luke Conner is an English qualified solicitor with over 14 years of experience in capital-raising, M&A, and international finance, ranging from IPOs to securitisation, and including numerous transactions with a quantum in excess of USD 1bln. Luke previously worked for several of the world's largest and most prestigious law firms before founding Conner & Company, an innovative, forward-thinking, boutique law firm, in the autumn of 2015. In January 2017, Luke became the President of the British Business Club in Russia. Luke's personal and professional ethos is to encourage entrepreneurial innovation within a legally compliant, well-structured, and risk-managed business setting.

    Crowdsale details

    Details Indicators
    Token Symbol BTQ
    Full Token Name BeautiQ Token
    Crowdsale Start February 20th, 00:00 GMT+03:00
    Crowdsale End April 20th, 00:00 GMT+03:00
    Domain registration date 2017-10-14
    Domain owner WhoisGuard Protected, WhoisGuard, Inc., P.O. Box 0823-03411, Panama, Panama, PANAMA

    Cost of the token

    1 token for 1 Euro

    Price without discounts

    Accepted currency

    • Waves

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    Relevance of the problem and Market size

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    Product competitiveness

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    Founders, Team & Advisors

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    Budget allocation and roadmap

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    Token economy, Tokenization & Business model

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    Distribution & Lock up of tokens, Discounts for early buyers

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    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Xiuli Wang April 05, 2018
    Rating of project


    Risks and disadvantages


    Lisa Dominguez April 05, 2018
    Rating of project


    Risks and disadvantages


    Natsumi Iwata April 05, 2018
    Rating of project


    Risks and disadvantages


    Andrew Robinson April 01, 2018
    Rating of project


    The project has a good idea. If the cost of the European products in the Chinese market is cheap, then the project will be successful, as long as the competition in this area is still small.

    Risks and disadvantages

    It is not very clear how the team will cope with the competition of large trading platforms that sell Chinese goods, such as Alibaba Group, JD, and the road map is too short. The disadvantage is also that to pay only by bitcoins, unfortunately other crypto-currencies are not specified.


    Statistics show the demand for this project on the market, the main thing now is to concentrate all efforts on the quality implementation and promotion of this project.

    Jordan Semanda March 31, 2018
    Rating of project


    The project provides a platform to improve online e-commerce. It will also contribute to the strengthen of international relations and trade ties through buying of goods from cross borders It will also wide the consumer market for European goods. It will also provide easy accessibility of online stores from the established platforms. The price of the BTQ token is relatively good which enables it to attract many investors. It will solve the existing problems faced by SME's such as high entrance requirements to access online markets which hinders their potential effective production and acquisition of desired goods.

    Risks and disadvantages

    The project has very low traffic statistics which will hinder the potential growth through limiting awareness about the project. The project accepts only one cryptocurrency which limits the number of potential investors. China has a growing market and is becoming a major producer of a variety of commodities meaning it will not rely so much on the European commodities.The projects duration might be short lived.


    The project provides exclusive trade opportunities for the European producers to ready market in china which makes the project very attractive to investors. The project should however diversify the acceptable crytocurrencies to expand the investment base. The project will have a limited ventures for investment opportunities which will limit its profitability. However effective marketing strategies should be carried to ensure that the target market is aware existence of the market and also market research to ensure adequate planning.

    Denys Serhiichuk March 28, 2018
    Rating of project


    The only possible advantage getting rid of mediators which make trading bureaucratic industry.

    Risks and disadvantages

    As it deals with Blockchain and ICO there can be problems with implementation of the project as ICO in China is forbidden and this sphere is highly regulated.


    I am not sure whether the following project will be successful, as it targets only one country. As a result more risks can occur.

    Veronika Arbisman March 17, 2018
    Rating of project


    Growing Chinese economy and preference of consumers for a better quality product. Chinese upper class consider European commodities as a part of live of wealth. Discount up to 70% on the specified list of goods in the online store in case of payment with BTQ.

    Risks and disadvantages

    Chinese mentality and regulation system are part of risks.


    Would nicely go for the upper level class which is rapidly growing with the bust of Chinese economy. Will have nice results in B2C sector, while on B2B level can have pitfalls.

    James Young March 17, 2018
    Rating of project


    This definitely an expansive project within a lot of options of investments, a key benefit would be an integration with the biggest global market.

    Risks and disadvantages

    Major risk here might be related to China and it's regulations along with attitude to the ICO in that country. I guess it requires a lot of legislation work.


    This will be interesting to see when wheels start spinning.

    See more reviews


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