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#Blockchain, #Business to Business All projects

BehaviourExchange: Identifying online visitors and customizing website content in real-time

Our platform allows for automated website customization so that every visitor is welcomed with a personalized offer of services

stage Ended crowdsale


  • Employees27



Co-founder and CEO

Before he was the head and the co-founder of media group Pro Plus, now founder and CEO of BehaviourExchange. Through experience and with his proactive approach he directs us to lead the project towards a common goal. He is visionary and a fan of macroeconomics and trends in the fields of media and the internet. He is a sworn athlete who likes to run, cycle, sail and play golf.


Co-founder and Financial Supervisor

Bojana gained experience with investments in a family run company. Now she is part of BehaviourExchange project as co-founder and financial supervisor. She is passionate about new ideas, startup projects and teams with a fresh drive. In her private life she is a fashion icon and a sport lover, specially fond of golf and yoga.


Director of Sales

Peter started his professional career in travel and leisure industry where he got fascinated with the vast possibilities internet offers. He managed quite a few online travel projects where he fell in love with online communications and advertising. This resulted in his leap from travel to advertising industry. His knowledge and intuitive approach made a real impact in our sales and we are really happy that he joined BehaviourExchange project. He is a funky character and a life lover.



Barbara has been working in the field of finance her whole career, with special interest for startups, where she actively supported entrepreneurs with education, consulting and financial planning. She is a passionate advocate of CF management and has been cooperating with BehaviourExchange from the start. She loves nature and is a proud owner of a Maine coon cat.



Mitja has followed the rise of the internet from 1993, first as the Internet program director for the Open Society Institute – Slovenia, later as a freelance programmer and web developer, and in recent years as the software architect and principal developer of the ContentExchange system. He plays a key role in the development of BehaviourExchange and is responsible for the functioning of the system. He loves cooking and gardening.



ICO Advisor & Strategist

Cecilia is an Entrepreneur, Investor and Advisor of several Blockchain companies. She is an advocate of organisations that do great things for their customers and her passion is to help them achieve their own level of greatness. With over 17 years experience in building strategic partnerships and alliances globally in the Gaming and Technology sectors. She has lived and worked in a number of countries developing a strong cultural understanding and fluency in 6 languages. Cecilia is a Partner and a Global Head of Commercial Affairs at SlotGuru which is a mobile application for slot players to increase their engagement & satisfaction, whilst also reducing the likelihood of developing Problem Gambling issues, through education and awareness.


Blockchain ICO Consultant

Yagub Rahimov is a serial entrepreneur operating within FinTech ecosystem. Investing since the age of 16, Yagub is an award winning trader and a savvy Crypto/Bitcoin investor since mid-2009. He has a vision that machine learning combined with the Blockchain technology will define the future of the FinTech ecosystem. Yagub is the CEO and co-founder of 7MARKETZ Inc. Group, one of the top 5 leading blockchain marketing agencies globally.


ICO Advisor & Influencer

Arda Kutsal, MBA, is the Founder and CEO of Webrazzi, Turkey’s most influential online media publication covering tech startups. With a background as an industrial engineer and software developer, he founded Webrazzi in 2006. He has since been featured on the cover of Forbes Turkey (2010), and in Fortune’s ’40 under 40’ list from 2011-2017.
Through Webrazzi’s profiling of tech startups, Arda became an angel investor with a portfolio of successful startups, including two unicorns. He has been interested in blockchain and cryptocurrencies for several years, buying his first Bitcoin in 2014. In 2017, he set up Bitrazzi, a global publication covering blockchain and cryptocurrency news under the management of Webrazzi.
With Webrazzi, Arda holds regular international conferences including Blockchain Venture Summit and Webrazzi Summit, with an array of prominent speakers from around the world.


ICO Advisor

David Drake is Founder and Chairman at LDJ Capital, a multi-family office which deals in worldwide funds accessing over trillions in assets and maintains over 50+ global directors and family office partners.
More recently, David Drake is also seen as a leader in blockchain and cryptocurrency. He saw the value of digital assets when everyone was avoiding it. It all started in 2011 when Drake collaborated on the JOBS Act to create new laws underlying all fundraising in the U.S. for all ICOs. He runs a $200M LDJ Cayman Fund focused on cryptocurrency, mining, and ICO acquisitions. LDJ Capital Credit also offers middle market bridge financing to seed upcoming ICO’s. Previously, he held a majority stake as a Managing Partner with Robert Hambrecht in an Alternative Energy Fund NewCommons Capital 2009-2010.
Drake was born in Sweden and is fluent in six languages. He holds an MBA in Finance and an MA in International Law and Economics from George Washington University in DC where he was awarded the Wallenberg Scholarship for academic merit.


Legal Advisor

Christian completed his Doctorate in Law in 2005 furthering his studies with an Adv. LL.M. in International Taxation from the University of Leiden, in the Netherlands. Christian has worked as a tax advisor for a Big 4 Audit firm in Malta as well as a reputable local Corporate Service provider. In 2009 Christian together with Karl Schranz was one of the founding members of another a Corporate Services Provider in Malta, before leaving to set up E&S Consultancy in 2010. Christian currently sits on the board of all of the companies within the E&S Group and his competences include Malta direct and indirect taxation, international tax structuring, Taxation of Tokens, Cryptocurrencies, ICOs, trusts, corporate and company law and related legal advice.

Crowdsale details

Distribution of tokens
  • Crowdsale (67%)
  • Faucet for growth of the network (10%)
  • Curent and future team (15%)
  • Endorsers, supporters and advisors (5%)
  • Early contributors, legal, marketing (3%)
Budget allocation
  • Research, further development, technology acquisition. (45%)
  • Marketing and sales. (35%)
  • Legal, general and administration. (20%)
Details Indicators
Token Symbol BEX
Full Token Name BEX token
Pre-crowdsale Start February 23rd, 00:00 GMT+03:00
Pre-crowdsale End September 9th, 00:00 GMT+03:00
Crowdsale Start September 10th, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or October 10th, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, $21000000
Domain owner Individual

Cost of the token

1 token for 0.1 $

Price without discounts


Bonus allocation: depending on the level of investment and the number of contributors.

Accepted currency

  • Ethereum
  • Other

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