En
  • En
  • Ru
  • Kr
  • Jp
  • Cn
  • Fr
  • It
  • De
  • Sp
  • Pt
  • Tr
  • Pl
  • Ar
  • Ph
  • Id
  • Hi
  • Nl
  • Vi
  • Cs
  • Gr
  • Ro
  • Hu
  • Dk
  • He
  • Hr
  • Sr
  • Lv
Sign in Sign up
#Blockchain, #Advertising & Marketing All projects

Bigbom Eco: Advertising Ecosystem and Marketplace

For all parties involved in online advertising:advertisers, service providers, content publishers, advertising channels, platforms

stage Ended crowdsale

4.2 Rating

by 1 users


    KPLs

    • Employees9

    Team

    9
    man Vung Nguyen

    CEO & Co-Founder

    Vung Nguyen is the Founder & CEO of Bigbom. He has 11 years of technology start-up experience and 8 years of experience in digital advertising. He is also the founder of Adtop, an online advertising company established in 2011. Adtop has steadily increased in revenue and currently generates millions of dollars of revenue per year. Starting in 2013, Mr. Vung and his partners developed an advertising solution that has displayed over 3 billion impressions per month. In 2015, Mr. Vung Nguyen graduated from the Silicon Valley Founder Institute, a startup training program involving people from over 50 countries

    man Tuan Co

    CTO & Co-Founder

    Tuan is an experienced engineer with over ten years experience in high-tech business. He has worked for large enterprises such as VNG and Lazada. He has designed and developed many scalable, high-performance systems which serve millions of users. He is also a blockchain enthusiast and active investor

    man Anh Huynh

    CMO & Co-Founder

    Huynh graduated from the RMIT faculty of Marketing. She has worked in companies such as Nguyen Kim, Vietnamworks and Adtop. She is currently in charge of all Bigbom's marketing plans, including building and expanding Bigbom's community of potential stakeholders around the world

    man Hung Nguyen

    Lead Engineer

    With seven years of experience in the field of technology and systems development, Mr. Hung has successfully built advertising systems that serve up to a billion impressions per month

    man Cau Trang

    Lead UI/UX Engineer

    Cau is a surprising discovery of Bigbom Team. All his designs bring a completely new breath for the project. With the experience of implementing many projects for clients around the world, he easily grasps the latest design trends for website and mobile platforms.


    Advisors

    5
    man David Carnell

    Financial Advisor

    Mr. David Carnell currently is Managing Partner at Clean Energy Capital Pty Ltd, Panelist - Advisor ICO & Funds Management at Blockchain Intelligence Group LLC Singapore - Industry experts offering all services required to launch a successful ICO including marketing, legal, technical and financial support. He was also CEO of International Fluid, Acqua International and SAFER Energy Groups. Former Director of Finance in BWN Industries

    man Niels Jense de Ruiter

    Cryptocurrency Advisor

    Niels is a Marketing Advisor and Investor. Advises and assists several ICOs with marketing. Graduated with an MSc in Strategic Management from Erasmus University, Rotterdam, with an extracurricular MBA semester at Keio University, Tokyo. He worked in digital production & marketing, with clients such as General Electric, Adidas, Shell and Heineken. Previously held several positions ranging from founder of a web shop to online marketer

    man David Nguyen Vu

    Strategic Advisor

    Founder of Blockchain Intelligence Group, Co-author with Mr. Loi Luu - Kyber Network the book "Blockchain and basic ICOs Investment - Pathway to Financial Freedom". Dr. David is the President of the Vietnam Chamber of Commerce in Singapore (VietCham Singapore), Chairman of Regulus Investment and Capital Holdings, a Singaporean private equity firm managing USD 50M in funds, he has helped over 120 Vietnamese SMEs and startups expand into the global market through the Singapore gateway.{n} Dr. David holds a PhD from the Université du Maine – France, and a double MBA in Marketing and Strategy from Nanyang Business School – Nanyang Technological University, Singapore

    man Victor Tran

    Co-Founder, Kyber Network

    Victor Tran is a senior backend engineer and Linux system administrator. He has experience in developing large-scale infrastructures for multiple social marketing platforms and advertising networks. He is interested in building high performance multi-platform applications. Victor has been involved in blockchain and cryptocurrency development since early 2016 and is a lead engineer at the SmartPool project and Co-founder/Lead engineer at KyberNetwork

    man Minh Chu

    Co-Founder, Tomochain

    Director of Blockchain Research at Tomochain, Chief Cloud Architect of VCCloud - one of the biggest “AWS like” local cloud service in South East Asia. Minh has a deep technology research expertise and is a security expert


    Press




    Crowdsale details

    Distribution of tokens
    • Crowdsale (17%)
    • Reserved (31%)
    • Network Growth (30%)
    • Founders & Staff (13%)
    • Advisors & Bounty (9%)
    Budget allocation
    • Product Research&Development (45%)
    • Marketing (26%)
    • Business Development (16%)
    • Administration and Operation (10%)
    • Legal (3%)
    Details Indicators
    Token Symbol BBO
    Full Token Name BigBom Token
    Pre-crowdsale Start March 15th, 00:00 GMT+03:00
    Pre-crowdsale End March 31st, 00:00 GMT+03:00
    Crowdsale Start May 28th, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or June 10th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, 12000 ETH
    Crowdsale Soft Cap Yes, 4000 ETH
    Domain owner Individual

    Cost of the token

    20000 tokens for 1 eth

    Price without discounts

    Bonuses

    Crowdsale
    Bonus Dates Minimum purchase amount
    10% May 28 — June 10, 2018

    Accepted currency

    • Ethereum


    Rate the project

    Estimate the project on a five-point scale or switch to the simple scale

    Five-point scale Simple scale

    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    1
    Elish Jah May 16, 2018
    Rating of project
    4.2

    Advantages

    Comprehensive White Paper that contains considerable research on the market opportunity and existing problems. Working Beta Version. Low Token Price. Great Team with experience in advertising. GitHub progress. Excellent Community Support. There is a harmony in Fund allocation. Good line-up of advisors.

    Risks and disadvantages

    Vague Roadmap without specific dates. High Competition.

    Comments

    The project is addressing a crucial problem. Bigbom Eco has everything to attract its investors and take over the advertising market.


    FAQ

    Frequently Asked Questions

    Where is Bigbom based?

    Bigbom Limited is a British Virgin Island based company (BVI Company No 1971098). BigBom Limited is the parent company of Bigbom Pte Ltd, a Singapore-based company (UEN No 201801349C). Both companies are headquartered at 160 Robinson Road, SBF Center, # 26-10, Singapore 068914.

    BigBom Limited is the issuer of BBO token whereby BigBom Pte Ltd will be in charge of business development including building the network of Advertising Agencies that will join the BigBom Ecosystem.

    How Bigbom Eco is different from others?

    Bigbom Eco is a decentralised advertising ecosystem, with a three-legged model that will solve the general problems under large market size than ADEX, Indahash; hence this is considered as an opportunity for Bigbom Eco to grow stronger. Besides, the nature of Bigbom's business model completely different with three other models . Bigbom is not competing with ADEX and Indahash. Inversely, both ADEX AND Indahash can be potential partners with Bigbom Eco to use smart contracts and marketplace, increasing more customers.

    Bigbom Eco contains:
    Smart deal: Any advertiser, global companies that provides advertising and channel ads can use and connect easier.

    Marketplace: Connect all ads, advertising companies and channel ads that use smart contracts in the marketplace to maximize benefit to all parties in the system. The buyers can seek for new service depending on rating by Bigbom Eco. Besides, sellers easily find larger amount of potential customers based on BBO community at low cost instead of spending a lot of money on advertising to attract customers.

    Bigbom iAds, Google will help you increase sharply the effective of performance. It is true that there are not many advertising platform can hold large of the user's information as Facebook and Google, which means this extremely optimize their advertising. So Bigbom iAds does not create competition on the system but is based on platform data and advertising by the big guys. This will reduce the pressure on users, while increasing performance.

    Compared with ADEX:
    ADEX is a decentralised AdExchange system. This model connect advertisers and content publishers into a platform. This model solved the problem of other similar models like Google ADX, OpenX but based on blockchain platform with decentralised model. The potential of the model is great, but they will have certain difficulties in expanding the market later. Whether a solution is good at technology. However, in order to maintain its development. it is required to maximizing the benefits to customers. In the advertising market, the benefit of the customer is considered as the high advertising effectiveness. Advertising effectiveness is not only entirely in the technological element but also in the information and user data. The question is, if the big corporation like Google ADX, OpenX apply the blockchain technology into their platform and inherit all the user data to optimize the ad, then ADEX has to compete as well.


    Compared to Indahash:
    Indahash is a system that connects advertisers with celebrities, bloggers (influencers) whom can promote the brand awareness and the product of the advertiser to their fans. Indahash was previously known as an agency which run many similar campaigns for brands through direct connections, which is an advantage for them. However, Indahash will face difficulties in developing applications based on the blockchain platform. Clearly, Indahash's model may not be entirely decentralised because the quality evaluation of advertising will be difficult. Hence, what is a good content campaign influenced by the influencer is a question mark, how good the results are usually not measurable and can be emotionally judged from the advertiser in the model. Consequently, with the human intervention, Indahash can hardly be decentralised.

    If Facebook or Google temporarily suspend all ad APIs and change the distribution algorithm then why?

    Facebook, Google, ... will not suspend all advertising APIs. Because there are hundreds of major advertising companies in the world that are connected to their APIs. And as discussed above, they have a policy of developing the Agency network so this is not the case.

    Bigbom iAds does not interfere with the delivery of ads on Facebook, Google, etc., so they do not interfere with Bigbom iAds.

    Why should Buyers choose Sellers on the Bigbom Eco Ecosystem? What are the benefits?

    First, Bigbom Eco will use a smart contract to guarantee maximum bene ts for the Buyer. The ecosystem’s marketplace allows Buyers to easily search for and select service providers. Buyers can make informed decisions by reviewing the service providers’ ratings. The ratings are provided by the Bigbom system and other advertisers, and are transparent, objective and accurate.


    Second, once Bigbom Eco is fully developed and used widely, it will become a common platform for all parties in the eld of online advertising. Being a part of this ecosystem will be an advantage for all advertisers, agencies, and platforms who seek new customers, partners, service providers, etc

    Do all countries share the same problems between Buyers and Sellers in the online advertising industry? What benefits does the Seller receive by participating in Bigbom Eco?

    Depending on the country, the proportion of unpaid customer accounts is around 4 to 8%. This is a huge loss of revenue compared to the 0.1% charge of Bigbom Eco (2.5 to 5% compared to total loss). Therefore, Sellers can use Bigbom Eco for signi cant revenue gains. In addition, as the community of BBO advertisers grows, Sellers will have more opportunities to acquire new customers through the Bigbom Marketplace.

    Where is the report from and how is accuracy?

    With institutions capable of delivering reports through the API, Bigbom Eco will integrate with their APIs to collect information about the advertising campaign and provide advertisers.
    For organizations that do not have the ability to provide reports through the API, the advertiser will negotiate with the provider on the authenticity of the campaign results; Or use intermediate units for this authentication process: Google Analytics, Appsflyer etc.

    The value of BBO can change during a contract’s duration. How will Bigbom reduce risk for the Seller?

    This is a common problem for the whole cryptocurrency market. When a person accepts payment through Bitcoin or Ethereum, they accept that the value of these coins changes over time. What is important is the future value of the coin. As long as investors or partners recognize the potential of the BBO token, they should be able to hold BBO inde nitely. However, we also link Bigbom Eco with cryptocurrency converters so that investors and partners can quickly convert BBO tokens to USD or other at currencies.

    How much is the fee per transaction when using smart contract?

    The fee will be determined by the Ethereum Network.

    How will Bigbom increase the value of BBO tokens over time?

    Short-term:
    Bigbom just released a very small amount of BBO through Token (16.25% of the 2 billion Token), the rest will be frozen in a multisign wallet address, and activities related to this BBO will be verified. Transparency through communication channels.


    Long-term:

    Focus on developing Bigbom Eco, marketing and collaboration to attract more partners and customers into the ecosystem. Then, more and more transactions through smart contract, BBO value will be increased.


    The total supply of BBO is fixed and unchanged over time.

    How can advertisers and investors purchase BBO tokens?

    BBO tokens can be purchased during the Private Sale, Pre-ICO, and ICO. BBO tokens may also be purchased on an exchange after the ICO closes.


    or

    or