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#Blockchain All projects

Buying.com: E-commerce platform

Allows online stores and consumers to buy direct from manufacturers

stage Ended crowdsale

3.8 Rating

by 3 users


    • Employees23


    man Raghu Bala

    CEO Buying.com Ex-Yahoo.com, Wharton MBA

    An executive with 28 years experience and former executive with Yahoo, Infospace and Price Waterhouse. Ex-adjunct faculty of Columbia University, and current head tutor with MIT Sloan School of Management. Wharton MBA in Finance, MS Computer Science, BS/BA in Computer Science and Math. Digital Transformation Expert, Analytical Business and Internet Technology leader with strong technical and management skills. Experience in building and managing organizations, developing and executing strategic and operational plans, handling of P&L, and participation sales engineering and marketing initiatives. Demonstrable domain knowledge in business verticals including financial services, retail, high technology, and insurance. Published author, speaker on a broad range of technology topics. Advisor to hedge funds, private equity firms and mutual funds on Search and E Commerce. Current research on IoT and Distributed ledgers (blockchain, DAG).

    man Joshua Jahani

    Chief Strategy Officer Buying.com - Cornell, Former Deloitte

    Joshua oversees the firm’s business operations including client service, delivery, thought leadership, and investment banking compliance. He is responsible for the global token delivery of the buying.com platform and maintaining regular compliance with STO practices, Reg D, Reg S rules. Mr. Jahani comes to buying.com from Deloitte Consulting and middle market banking where he specialized in M&A, capital marketing, accelerating market acquisition through technology for startups. He holds his Masters in Engineering from Cornell University.

    man Jean Gabriel

    Founder Buying.com

    Developed & Sold Plasticsurgeons.com to the Geosign Corp. Sold in 2007 - National Directory. Developed and sold TummyTuck.com 2008,Developed Auction.com into an e-commerce platform sold to Redc Corporation. Sold in 2010 - Direct competitor to Ebay.com. Developed and Sold Dermatology.com to public company - Medici Pharmaceutical 2014. Developed 50.com sold in 2014. Developed marketed and sold Giftbasket.com, Winegiftbaskets.com, Babygiftbasket.com. Sold in 2017 National Gift Basket
    Operations. Developed Ecommerce platform of Mobile Ready Hosting sold in 2017.

    man Joseph Riviello

    Chief Operating Officer Buying.com

    Chief Operating Officer- As a technology development and marketing expert, Joe creates engaging, conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit.
    Joe is the founder of Zen Design Firm, LLC, a 10 year old web development and marketing company designated by e-commerce giant, WooCommerce, as one of just a handful of experts in development on the WooCommerce framework. Joe also serves on the Board of Directors for the Northeastern Economic
    Development Company and has advised multiple Fortune 500 companies on strategic growth initiatives
    with a specialization in digital marketing channels.

    man Wenji (Liz) Li

    Research Analyst Buying.com Cornell – Former CitiBank

    Wenji is a proven diligent research assistant for Buying.com. Wenji spends her time with our team researching individual private companies, investors, and transactions for Buying.com growth overseas.. As a Mandarin speaker, she is also a great asset for Buying.com researching private Chinese companies and investors, many of which lack English listings in common research directories. Wenji is a valuable
    collaborator and clearly demonstrated her value creation potential for our organization through her
    consistent work ethic.


    man Jason Hung

    Senior Advisor, TimeBox Cofounder

    Jason is a serial entrepreneur and inventor in mobile business, blockchain ecosystem, digital marketing, AI and ERP related business. He is the co-founder of Treascovery, Chidopi and TimeBox and the advisory
    board of IOTW, CryptAssit, DEPO, SportsFix, CyClean, ICOMax, BitRewards, DateCoin, eCoinomic, FaxPort, USAT, EVENFOUND, CoinArt, Kepler, and AllSporter. He has more than 20 years proven track record on managing RD, IT, sales, consulting service with 9 technology related patents which using at more than 2000 Apps. He was also formal PeopleSoft and JDE solution head in Greater China. He is also a top expert of ICOBench and IDACB advisor.

    man Josh Lamont

    Senior Adviser, Former The White House Obama Administration , CEO JRL Strategies

    For 20 years, Josh Lamont has been working with organizations to realize their visions for with strategic corporate communications and employee engagement programs that work. The WALL STREET JOURNAL described Josh as a “thought leader… unrivaled” and USA TODAY in 2014 credited him for leading a team “taking one man’s idea for a #GivingTuesday and creating a global phenomenon.” In 2009, President Obama appointed Josh as a spokesperson for his administration, first for the Secretary of Labor, and later as White House Advance Press lead for Mrs. Obama and Dr. Jill Biden. Since leaving the White House, Josh has privately consulted for numerous organizations and individuals, including Blackbaud, Global Health Corp CEO (and former first daughter) Barbara Bush, the Human Rights Campaign, philanthropist Ted Turner and the United Nations Foundation, among others.

    man Kris Jones

    Senior Advisor, Founder Of Pepperjam Sold To Ebay

    Serial Entrepreneur, Investor, Author, Keynote Speaker Kris is a best-selling author who was featured on Planet of the Apps. He is also founder and former CEO of affiliate network Pepperjam, which he sold to eBay in 2009. In 2011, Kris founded ReferLocal, which generated over $3 million in its first year and has gone on to generate tens of millions in revenue. Kris is the founder of multiple successful businesses, including APPEK Mobile Apps, Special Guest App, and LSEO.com. Kris is an accomplished writer, thought
    leader, and public speaker. He has been published 300 times in top publications, including Inc., Forbes, Fast Company, AMEX Open, and others.

    man Vince Tullo

    Senior Advisor

    Vince has 44 years experience in global business development, leadership skill enhancement, channel
    management, mergers and acquisitions, and sales effectiveness. During his 39 career with GE, Vince ran several large businesses, and managed a global sales team. His Clear Choice Strategies consulting services business provides a wide range of strategic business needs - global growth strategies, strategic planning, organizational development and dynamics, personnel development, sales and commercial structure, sales compensation, motivation and rewards, channel management, partnerships, and mergers and acquisitions.

    man Chris Nash

    Buying.com - Technical Advisor

    President at LSEO - A Digital Marketing Agency- Chris is an Internet and SEO marketing expert, e-commerce veteran, and entrepreneur with over 20 years of digital, web, and sales experience. He cofounded the second largest e-commerce dance wear company, AllAboutDance.com, in 1999, acquired one of their major competitors in 2008, and sold the business in 2010 to the world’s largest online discount dance wear retailer. Numerous sites, photography collections, and films have featured his photos, many of which can be found on his site, ChristopherNash.com.

    Crowdsale details

    Distribution of tokens
    • Crowdsale (50%)
    • Company inventory (15%)
    • Founders & management team (15%)
    • Incentivization supply (7.5%)
    • Advisors (7.5%)
    • Bounty programs & contingency (5%)
    Budget allocation
    • Marketing (38%)
    • Research Development (25%)
    • Strategic acquisitions & logistics (25%)
    • Admin (10%)
    • Legal (1%)
    • Contingency (1%)
    Details Indicators
    Token Symbol BUY
    Full Token Name BUY token
    Pre-sale Start October 1st, 00:00 GMT+03:00
    Pre-sale End November 30th, 00:00 GMT+03:00
    Pre-crowdsale Start December 1st, 00:00 GMT+03:00
    Pre-crowdsale End December 31st, 00:00 GMT+03:00
    Crowdsale Start January 1st, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or January 31st, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $50500000
    Token type utility token
    Domain owner Individual

    Cost of the token

    1 token for 0.25 $

    Price without discounts

    Discounts and Bonuses

    Discount Dates Minimum purchase amount
    68% October 01 — 31, 2018
    52% November 01 — 30, 2018
    Discount Dates Minimum purchase amount
    20% December 01 — 31, 2018

    Accepted currency

    • Bitcoin
    • Ethereum

    Rate the project

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    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Saša Lacković December 04, 2018
    Rating of project


    Iskreno, ne znam koje bi prednosti ovog projekta naveo jer je sve to već toliko puta viđeno. Ako sam dobro shvatio projekt, to je zapravo Alibaba ali uz korištenje blockchain tehnologije.

    Risks and disadvantages

    Rizik su veliki popusti tijekom ICO faza (64% i 58%). Osim toga, ne sviđa mi se što nije naveden soft cap, a hard cap je prilično velik ($50.500.000) i stvarno sumnjam da će ga ostvariti.


    Ne znam kako bi komentirao projekt. Možda ga nisam dovoljno dobro proučio, ali stvarno mi nije baš nešto...

    Matija Spasovic December 02, 2018
    Rating of project


    One of the unique project out there! Good job! Fighting for equality of small retailers and people who want to succeed as an entrepreneur, this is great opportunity to make a difference in buisness world. Avoiding middle man as a stores and buying directly is perfect idea, team looks so great and whitepaper is legit!

    Risks and disadvantages

    I just afraid of bad marketing and pushing out this project to the bright daylight. I hope team can handle this so this project can see success!!!


    Overall recommend to invest in this project, idea is unique and the team is great!

    Denys Serhiichuk August 27, 2018
    Rating of project


    Team consists of experienced members with years of experience while working in different companies. Thus, there are people, responsible for the particular field: technical, legal and accouting. In addition, there are advisors and partners. Among the last ones, there are such big companies as Panasonic, Nescafe, Sony and others. Founders are active people, as they often participate in different conferences and forum promoting the platform.

    Risks and disadvantages

    Roadmap could be better outlined. It has little data about platform development. What is more important is the absence os the working product.


    Overall, the project idea is great. There are also bonuses for people, who invested at the early stages of the crowdsale. For now, the only thing it needs is the MVP.