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#Blockchain, #Mobile & Gaming All projects

CloudMoolah: Unlocking global game payments and distribution

CloudMoolah is an aggregated payment system which combines popular localized payment methods

stage Ended crowdsale

2.7 Rating

by 1 users


    • Employees7


    man Jonathon Sze


    Veteran game industry executive. Successfully built EA SportsTM FIFA Online 2 fan base from 0 to 25 Million in Southeast Asia and managed a 100 man strong publishing arm across Southeast Asia. Prior to Cloud Alliance, Jonathon was a technology manager in iGamesAsia which launched Southeast Asia’s first local online game, A3.

    man Roland Ong


    Serial entrepreneur with more than 20 years' experience in the video game industry. Reaped huge success from bringing World of Warcraft to China and listing the 9 Ltd in Nasdaq. Prior to Cloud Alliance, Roland was the CTO of Singapore's first internet company Horizon.com Limited, Co-Chairman and CEO of C9i, and the founder of IAHGames which won rights for top-rated games such as Starcraft 2, EA Sports FIFA Online 2, and Counter-Strike online.

    man Benjamin Cher


    Ex Temasek and Credit Suisse investment and finance professional. Closed USD500m+ worth of VC/PE deals in his career. Stanford University alumnus. Prior to CloudMoolah, Benjamin was the founding team member and principal fund manager for Heliconia Capital Management, a Temasek-backed investment platform with AUM exceeding USD500m.

    man Tom Wong


    Tom is an experienced Chief Technology Officer with a demonstrated history of working in the computer software industry. Tom is highly skilled in SQL, ASP.NET MVC, Databases, Software Project Management, Integration, and Solidity. At Cloud Alliance, Tom is responsible for building the CloudMoolah payment gateway and all blockchain related features.

    man Tt Lim


    15 years of gaming industry experience. Managed regional publishing offices across key markets in Asia, specializing in the localization of PC, Web & Mobile Games.


    man Sandra Wu

    Principal, Head of Legal & Chief Compliance Officer, Mercer Investments (Asia)

    Sandra, who has more than 13 years of professional legal experience, is Mercer’s Chief Counsel for Mercer Investments. She is a Securities & Corporate Law specialist and leads the Legal & Compliance team across 12 countries (Japan, Singapore, Indonesia, Philippines, Macau, China, Korea, Malaysia, Hong Kong, Taiwan, Vietnam, and Thailand). She also sits on the Marsh & McClennan Advisory Board of Mergers & Acquisitions Counsels. She was heavily involved in the pre and post token sale stages with CoinFi and Akropolis.

    man Brian D. Evans


    Brian is an Inc. 500 Entrepreneur, the founder of the 25th fastest growing advertising and marketing agency in America, and the founder of Influencive.com. Brian has spent over 15 years in online advertising and directly helped multiple top-10 apps acquire millions of users. He was ranked as one of the top influencers in the world on Forbes, and as the 4th most influential business journalist in the world. Brian D. Evans was instrumental in helping ShipChain raise US$30 million via a token generation event. The token generation event was completely sold out in the presale.

    man Lieutenant-general (retired) Ng Jui Ping


    LG (Ret) Ng serves as the chair to the advisory board. LG (Ret) Ng had a distinguished 30-year military career as the Chief of Defence Force of Singapore with prior positions as the Chief of Army, Chief of Staff of the General Staff and Commander of a field army Division. After a successful military career, he became a successful entrepreneur by listing an internet technology company on SGX in 2000 and exited the listing through a share sale in 2004. He also sold an education company with more than 1000 students in 2010 via a trade sale. He currently heads a business consulting company called August Asia Consulting Pte Ltd and holds several Directorships and Adviser positions in both private and public-listed companies.

    man Andras Kristof


    Andras is an entrepreneur, digital currency technology expert and an avid gamer. He has 20+ years of IT experience building robust, scalable systems. He started working with blockchains in 2013, starting with Bitcoin, then moving to Ripple and finally to Ethereum. After a successful exit from viki.com, he founded Tembusu Systems in late 2013. Andras is the co-author of the “Handbook of Digital Currency” and provides consulting services for governments, international organisations and companies on blockchain topics including digital currencies, implementation feasibility and security.

    man Branden Hampton


    Branden has been in the social media space for 9 years and has amassed over 35 million social media followers; he was one of the very first social media influencers. Branden was a #1 rated influencer by Forbes. He's currently CEO of Elevator Studio, a social media agency & production company in Hollywood that works with over 200 influencers and celebrities. He's an active angel investor, advisor, and got started in cryptocurrency in 2013.

    Crowdsale details

    Distribution of tokens
    • Crowdsale (46%)
    • Founders & Senior Management (23%)
    • Suppliers (13%)
    • Company (10%)
    • Staff (5%)
    • Advisors (3%)
    Budget allocation
    • Platform Development (23%)
    • Other Operational Costs (23%)
    • Operational Reserve (20%)
    • Incubation Program (16%)
    • Contingency (10%)
    • Marketing (8%)
    Details Indicators
    Token Symbol MOO
    Full Token Name MOO Token
    Crowdsale Start March 30th, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or April 30th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $15000000
    Crowdsale Soft Cap Yes, $10000000
    Incorporation Details 16 TAI SENG STREET #07-01, SINGAPORE 534138
    Domain registration date 2017-10-24
    Domain owner Cloud Alliance, CloudAlliance

    Cost of the token

    1800 tokens for 1 eth

    Price without discounts


    Bonus Dates Minimum purchase amount
    10% March 30 — April 30, 2018

    Accepted currency

    • Ethereum

    Rate the project

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    Relevance of the problem and Market size

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    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

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    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

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    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Denys Serhiichuk May 02, 2018
    Rating of project


    The project has advisors, which is a plus. Moreover, the team is actively takes part in numerous conferences on different issues. The idea of the platform is clearly outlined in its Whitepaper.

    Risks and disadvantages

    Roadmap is described by quarters and it does not include precise ways of development of the project. Thread on Bitcointalk has only 11 pages for the perdio of 3 months. There is no MVP which is a significant drawback.


    The idea could be difficult for understanding for regular investor. Moreover, nothing mentioned about negotiations with exchangers where the token will be listed at.