Emmares: Email marketing evaluation & rewarding system
Connecting high-quality email content with interested recipients
CEO and founder
Bojan has been an entrepreneur most of his life. He graduated from the University of Ljubljana in 1985. He and his company have been recognized numerous times, most notably with a European 1st Prize nomination for NetworksDefender. He worked in the
governmental IT council and as President of IT cluster Ealiansa. He has successfully overseen projects in infrastructure, networking, security, tracking and e-mail marketing. He specializes in leadership and strategy.
Cofounder, software developer
Denis is a senior web and application developer with several years of experience in building applications for reputable companies, including his framework and CRM system. He started working with blockchain and cryptocurrencies two years ago by working on blockchain architecture/technology (Eth) and tokenization process for new and existing projects, working on ICO KYC and dashboard system, assembling over 60 custom made miners (eth, sia, xzc, xvg, hush, etc.) and researching and investing in 20+ ICO projects.
Cofounder, software and solidity developer
Tadej is a software development expert who has helped developing multiple successful projects in the past years. He is a co-founder of Emmares and is an important member of the team due to his knowledge of marketing and software development. His main area of focus is solidity and d-apps. With his knowledge, he also participates as an advisor in Slovenian startups and other successful projects.
Cofounder, Creative design & advertising
Jure is a brand identity specialist and innovator currently working as a creative director in a multi-award winning advertising agency. With his “changing the world, little by little” approach he has won several domestic and international awards for design and communication.
Cofounder, Graphic design & marketing
Taja is a CEO of a marketing agency and with her Master's degree in marketing (FELU Slovenia and IESEG, Paris), she is currently working in digital marketing, web and graphic design and digital marketing strategies. At EMMARES she is also a member of bounty program team and pre-sale/crowdsale communication.
David is the Chairman of LDJ Capital, a multi-family office; Victoria Partners, a 300 family office network based in London; LDJ Real Estate Group and Drake Hospitality Group; and The Soho Loft Media Group with divisions Victoria Global Communications, Times Impact Publications, and The Soho Loft Conferences. Drake has been involved in TMT (technology, media, telecoms), realty, hospitality, clean tech, energy and social impact investments for more than 20 years.
Work experience: CEO Comtrade, HermesSoftlab.
At Microsoft, he was responsible for business development of Microsoft’s new marketing approaches and solutions for Central and Eastern Europe. Before that, he was in charge of a number of international projects, which included leading the development of business models for partners on Central and Eastern European markets and regional marketing of Microsoft’s products and services.
Dushan is an ICO expert, advisor to the promising ICOs, and founder and host of ICO TV video channel, which is specialized in the interviews with ICO founders and executives. In 2004 Dushan co-founded and managed a start up project in Russia, which had successfully become one of the biggest In-door advertising operators with more than 250 employees and 18 subsidiaries in the biggest Russian cities.
- Crowdsale (51%)
- New account opening incentives pool (23%)
- Founders and team (17%)
- Future strategic partners, ambasadors, advisors (5%)
- Pre-token crowdsale contributors (3%)
- Bounties (1%)
- Development (30%)
- Technical deployment (25%)
- Market promotion (20%)
- Operation & management needs (15%)
- Legal and data privacy (10%)
Cost of the token5100 tokens for 1 eth
Price without discounts
Stage - Bonus
stage 1 - 20%
stage 2 - 17%
stage 3 - 15%
stage 4 - 10%
stage 5 - 5%
Rate the project
Estimate the project on a five-point scale or switch to the simple scale
Estimate the project on a simple scale or switch to the five-point scale
Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
Summary rate the project
How does your project impact the crypto market?
EMMARES is creating a global digital reputation for email content providers. The ecosystem will help
to self-regulate a field that is one of the most important in digital media – email. Specifics of email
prevented over all content directory and the only way usually marketers wanted to expand their
reach was with pus methods and such resulted in a large proportion of spam in email volume.
By definition digital reputation in EMMARES ecosystem is decentralized, unchangeable, trusted and
global. Everybody will be able to check the ratings and digital score. Based on the digital reputation
of content quality all users of email will be able to choose the information by gender and type which
is of their interest. Email will become a different media with better quality of information, less
quantity and drastic reduction of spam.
What is the purpose of Blockchain in your project?
Digital reputation is important as a trusted score for every legal information provider. Blockchain
assures payment for evaluators (recipients), regular and trusted ratings and decentralized usage of
digital reputation results. EMMARES is dealing with large throughput, which would be difficult to
handle by main Ethereum Blockchain. For that reason system uses also high transaction capable and
low transaction cost sidechain, which is sealed to main Blockchain, resulting in a trusted public
decentralized source of digital reputation scores.
What role do Venture Capitalists and investors have in your project?
We do have some big names in Venture capital among our advisors as David Drake and Ilya Anikin.
But we are dealing with investment pools. We are not interested in whales with short-term goals and
we are aiming to widen population of investors, who want to join EMMARES on the long term,
Recently TheCoinShark magazine selected our project as Top ICO of April and they noted, that
“investing in EMMARES reminds them to joining Google in early days”.
What are the milestones of your project and how do you plan on achieving them?
MVP is ready and shows basic functionalities of the system. Our plans are, to start first campaigns
trough EMMARES system with different marketing content providers from various areas and brands
and establish initial ratings and reputations directory.
Companies will appear in the directory with their digital reputation rating and all new campaigns will
expand this directory, enabling participating companies to gain new exactly targeted customers.
After concluded soft cap and the first round of funding we will expand development team and speed
up Blockchain and side chain realization. By the end of the year 2018, we will scale the application for
larger use and scalability for general global use.
Explain the risk factors associated with your project?
As every Blockchain project, EMMARES is dependent on the main Ethereum development and
advance. Throughput problems and high cost of transactions, which would arise with high
transaction frequency, were solved with sidechain combination. We minimized the influence of
throughput to Ethereum, although Ethereum is still the main transport of token flow of the system.
We minimized GDPR risks with careful planning and design of the solution and we will deploy strong
legal ground in final product finalization.
The development team will be decentralized and we will open offices in different regions to assure
local presence and talent acquisition.
We are confident that we have enough experiences and knowledge to develop the company as a
long-term market leader in the new area, where currently there is no competition. EMMARES is a
clear innovation and is changing digital marketing as we know today.
How does the cryptocurrency token help your project?
EMA token is the fuel of the system. Marketers will fill the “rewards pool” to reward recipients for a
fair evaluation of content quality. Recipients will be rewarded by EMA tokens. They can collect those
tokens, use them for their own promotion or sell them on the marketplace. EMMARES will assure
also the alternate withdrawal of rewards trough marketplace for those, who would rather like to
withdraw various goods instead of tokens. For that matter, we will partner with marketplaces such as
Vestarin and similar, and EMA tokens will get wide usage in goods exchange.
Through smart contracts, we are assuring fair and consistent payment system for participants and
rewarding regardless of given quality score. Such system provides consistent payments and fair
Do you have a working prototype of your project in place?
Yes, we have a working prototype and are currently collecting applications for the first campaigns for
companies from various branches and regions. They will get initial nonrefundable tokens (they can
use them only for EMMARES promotion) for their first EMMARES campaign and get their initial
One of the usages of a prototype will be also a campaign for ICOs, where we are planning a campaign
for ICOs to get to EMMARES and make their reputation on the system, resulting in directory presence
and for good ones – expansion of their audience.
When will your tokens be tradable or available on crypto markets?
EMA will be listed preferably in one month after ICO at least to three reputable exchanges. Our goal
is to get onto enough exchanges with good liquidity to assure accessibility of tokens, as they will be
necessary for getting and maintaining digital reputation score.
Are you planning on organizing a pre-sale or private sale for exclusive investors?
Our private phase lasts until Maj 5th. Until then we are in arrangements with strategic investors. On
May 5th the first stage of public presale started.
What aspects of your ICO make it a desirable one for people to invest in it?
Buying EMA now, means investing in a frequently used token, needed for important service, which
will radically expand the reach of participants with a good reputation. The system has some
similarities to advertising systems of large providers, although is totally different and new approach.
The end result will be better ROI of a participant and lower cost per new recipient. That will make
token desirable and if we take into account the volume of email marketing traffic, which is daily over
170Bilion email, we see that the need for tokens will grow exponentially with the expansion of
service. Holders of tokens are expected to greatly benefit from it’s value. As a total number of tokens
will never be more than 500.000.000 we see that that is much less than daily needed tokens in the
How can you guarantee a good return on investment (ROI) for your investors?
As above, the good return on investment is connected with excellent RoI of EMMARES in total for the
participants. It is not only manipulative token, but real utility token with excellent long-term value
and service for one of the largest user base – email users worldwide. With old Email marketing RoI
was around 4000%. With EMMARES that RoI for email marketers will grow rapidly, creating
ultimately the most influential channel in digital marketing.
How can you ensure that the token value increases in the future?
With ESP inclusion volume will expand rapidly resulting in increasing token rotation speed. The
market rules say - higher demand and need, generate a higher price.
The market for EMMARES is huge. There are 4B email addresses, with 90T mails sent per year, and
around 269B every day. More than 60% of that volume is email marketing content. Establishing
EMMARES as an ultimate reputation system will contribute to a reduction of spam and transparent
content directory of good content providers. Accessing only 0,2% of Email marketing volume would
generate daily revenue of 35 mio US$. The need for tokens in such environment will generate a need
for growth to enable quantity requirements for the service. And certainly, some of the tokens will be
held (HODL) making demand even higher.
How are you planning to overcome devaluation of your token?
Short term wise it is possible that some of the contributors would dump tokens, but that will be
overcome with the first usage as demand for token usage will grow immediately after ICO with
application usage. We will maintain liquidity pool to assure easy access to tokens and we are first
interested in good token price. Also, our team tokens are locked for 24 months with monthly vesting
and our goals are long term. We have high goals and we will do everything to achieve them. This will
benefit all token holders in short and long-term.
Is your ICO compliant with SEC rules and regulations?
Our ICO is Utility token used in EMMARES application and on the marketplaces of EMMARES and
partner marketplaces (Vestarin, etc). We are conducting KYC/AML procedures and we are restricted
to participants from the USA because of unclear definitions of USA SEC. We have the entire legal
team taking care of our ICO and project, consisting of the best-specialized lawyers.
How are your investors protected against fraudulent activities?
Different countries have different legislation and rules for ICO investing. But globally investors are
protected by anti-fraud legislation in their countries. In a private phase, the legal agreement protects
investors and would return all funds if soft cap is not reached. In public stage smart contract is taking
care of token distribution.
The operational entity is located in Slovenia /EU and European legislation is not tolerant to fraud. ICO
entity is located in Hong Kong.
What other ways can the token be used outside your project?
Outside of EMMARES ecosystem, the token will be used for withdrawals on the marketplace – buying
various goods by EMA tokens.
We are also establishing cooperation with Vestarin marketplace (buying various goods and services),
buying ESP packages on ESP providers (EMMARES will be also integrated into various ESP services),
making EMA ultimate token for email area.
Upon completion of your ICO, how do plan on utilizing the funds?
Financial planning will be considered as one of the most important tasks to assure long term
development and team expansion. The income from MVP and latter from final product will assure
globalization plans together with planned funds from ICO.
Funds will be differentiated and diversified to assure long-term stability and growth.
Have you established any infrastructure for your project?
We have established ESP with the initial infrastructure of ca 100 sending servers and processors,
sending currently around 10 mio mails per day. This infrastructure will be expanded and scaled to
establish the ground for first ESP integration. Part of data is due to GDPR off chain (personal data
regulations) and we have an initial infrastructure for that purpose. In production stage, all
infrastructure will be decentralized, scaled and distributed.
Have you planned on organizing any events to promote your ICO? Please elaborate.
We are preparing tour together with Blockchain Adria and Contrugli university to UAE (Dubai and
Abu Dhabi), South Korea, Japan, Bangkok, London and Amsterdam.
Beside that in product placement, various conferences in US, Europe and Asia will be utilized.
Important funds are planned for roadshows and Conferences around the world at this stage.
What is the legal status of your ICO?
ICO is legally covered by our legal advisors (Lemur legal law office) and is fully monitored and legally
managed by them.
Are you planning on launching an Airdrop?
We launched airdrop at the beginning of the process. We are planning to start investment referral
program in April/May.
Who is your biggest competitor and how do you plan on dealing with it?
As many of rating agencies considered, EMMARES is innovation and has no competition on its field. It
brings new possibilities with high added value, which didn’t exist in the past. It is a perfect add-on to
ESP services, helping them to clean the sending volume, as well as marketers to expand reach and
recipients to get rid of spam and unvented content.
Who are the advisors involved in your project and what are their credentials?
Our advisory board is well balanced between technical advisory –
Giuseppe Gori is the funder of next generation Blockchain Gorbyte. He helped a lot in designing
solution for high transaction throughput and low microtransaction costs.
ADVISORS Giuseppe Gori Founder of next generation blockchain Gorbyte, Scientist and CEO Toronto
area, ON, Canada LinkedIN: https://www.linkedin.com/in/giuseppe-a-gori-b385163/ Twitter:
David Drake David is the Chairman of LDJ Capital, a multi-family office; Victoria Partners, a 300 family
office network based in London; LDJ Real Estate Group and Drake Hospitality Group; and The Soho
Loft Media Group with divisions Victoria Global Communications, Times Impact Publications, and The
Soho Loft Conferences. Drake has been involved in TMT (technology, media, telecoms), realty,
hospitality, clean tech, energy and social impact investments for more than 20 years. LinkedIN:
Ilya Anikin, Investment advisor Ilya is carrying out complex investment deals in amounts that range
from $ 1 million to $ 30 million.His work includes hard cost optimization and maintenance of the
highest possible earnings, development of a company’s strategy and the subsequent
implementation. LinkedIN: https://www.linkedin.com/in/ilyaanikin/
Dushan Spalevich Dushan is an ICO expert, advisor to the promising ICOs, and founder and host of
ICO TV video channel, which is specialized in the interviews with ICO founders and executives. In
2004 Dushan cofounded and managed a start up project in Russia, which had successfully become
one of the biggest In-door advertising operators with more than 250 employees and 18 subsidiaries
in the biggest Russian cities. LinkedIN: https://www.linkedin.com/in/dushan-spalevich042685159/
Tanja Skaza CEO Skaza - Smart Plastic Well known, influential business leader, winning multiple
awards, among others: Young Manager 2014, Femme Fatale 2014, Skaza - Regional Gazelle 2016,
Golden Gazelle, Euromanager – best manager award and more. She specializes in leadership and
marketing. LinkedIN: https://www.linkedin.com/in/tanjaskaza/ Facebook:
Janko Cajhen, CEO Sicom Work experience: CEO Comtrade, HermesSoftlab At Microsoft he was
responsible for business development of Microsoft’s new marketing approaches and solutions for
Central and Eastern Europe. Before that, he was in charge of a number of international projects,
which included leading the development of business models for partners on Central and Eastern
European markets and regional marketing of Microsoft’s products and services. LinkedIN:
Who have you partnered with to help you promote your ICO?
We partnered with Astoria agencija – ICO marketing and PR agency and various PR content providers.
Most of the social media communication is driven by our team and Astoria.
The whole bounty management and Community management is made by our team to establish
direct communication with team members.
Please let us know more about your PR team and how they plan on attracting investors to your ICO.
With MVP launch we are getting more and more notably invitations and mentions. Also through
advisors and influencers, we will attract a certain audience. But spreading the world is not possible
without prime media and articles, conferences and live presence. Therefore we will use all available
media reach to spread the word about the project and its added value. Just to mention a few:
influencer marketing, Video and Youtube marketing, Content marketing, social media. Live presence
on the investor conferences, meetups, …
Why do you think your team is the best for your ICO? Do they have any public track records, if so please specify?
The team is transparent and has a track of successful projects. Lead programmer Kristof Gajsek is an
author of national FADN EU reporting system. The team had also been awarded with Ist prize
nomination, the highest award in EU IT sphere for security products.
CEO Bojan Oremuz is a member of the board of Chamber of commerce SASA, he was a member of
the governmental board for IT, President of national IT Cluster E-Aliansa and one of the founders of
ZiTEX – Export section on a chamber of commerce. In the past and present partnering with Microsoft,
Denis Oresnik has been in Crypto world for 5 years and is active in mining, solidity and investments.
He is a full scale programmer and crypto evangelist.
Tadej Oremuz is a wide range developer specialized in solidity programming. He was involved in
various projects including data center, security, Web SaS solutions and Solidity.
Jure Tovrljan is a creative director one of leading agencies working with the largest companies in the
country and abroad and is leading creative and product design.
Taja is marketing specialist managing social media, PR and planning. She has a Masters degree from
digital marketing in FELU and also studied in Paris, France.
Gregor is a crypto investor and is helping different ICOs in marketing and business development area
(the last one was Robotinaico.com which successfully closed their ICO with more than 12M $
Dejan is an Email marketing and deliverability specialist managing ESP services for several years. He is
specialized in Email protection, Spam reduction, deliverability, service maintenance and
Matic is a junior programmer with experience in programming new ESP system MailRocker.