GOeureka: Next-Gen Solution Shaping the Future of Online Hotel Booking
Blockchain hotel booking platform unlocking unprecedented value for hotels and customers around the world
Chief Executive Officer
A successful entrepreneur responsible for setting up and running a string of corporations in the hospitality and automotive industries. With a passion for blockchain, Manraj Rai has been actively pursuing the development of blockchain for the past two years with aims to revolutionize the travel industry.
Realizing the inefficiencies faced by hotels with online travel agencies, Manraj founded GOeureka, with an aim to develop a technology-driven comprehensive and transparent platform to benefit hotels and consumers. As a direct competitor to online travel agencies, GOeureka aspires to disrupt the current online travel booking industry, elevating industry standards.
Chief Operations Officer
Tej Bhuller started his career in the hospitality industry close to 30 years ago. He has extensive experience in developing savvy sales and marketing strategies, managing clients and territorial accounts for large companies such as Hwang-DBS, TNT Express, and Thomson Reuters. Over the span of his career, Tej has worked in the hospitality, finance, logistics, and research industries, with his passion for travel and the hotel sector taking him to more than 30 countries.
Chief Growth Officer
Justin has more than a decade’s experience in digital advertising and media, with a particular focus on advertising & sponsorship, programmatic and social. His digital media career started in London, UK where he held various operations and commercial positions at PERFORM, on of the UK’s biggest digital success stories. Justin then joined video ad tech company Unruly and was part of an initial 4 man commercial team tasked with building out the company's APAC business. Unruly was later acquired by News Corp in 2015 for $176m.
He has worked across a portfolio of blue chip clients which include some of the worlds biggest advertisers and is passionate about using data and advertising technology to help brands better engage with consumers. A travel enthusiast and accidental entrepreneur that is now looking to change the online travel industry for the better and help drive greater value for travellers and travel service providers.
Chief Visionary Officer (Ex Country Director, Agoda)
Previously the ex-Country Director at Agoda Malaysia and Brunei, Chan Huan Gee was also responsible for overseeing its operations in Jakarta, Indonesia as well as serving as a senior advisor to its Japan office.
He managed multiple business units (marketing, operations, and business development) during his time at Agoda and has been in the OTA business for over 20 years. Before Agoda, Chan was spearheading the Asia Web direct business in Malaysia.
Chief Product Officer
Shuk Huay is the co-founder of Ocean Nexus, a boutique software development firm. She possesses a strong business and leadership record with a deep understanding of the technological landscape in the Asian region.
A graduate of International Business and Management from Monash University, Shuk Huay’s journey with Ocean Nexus began with the idea of combining business sense with technology know-how to improve business operations worldwide. Her current role involves design, implementation, and development of the GOeureka platform.
Advisor (Blockchain Consultant, ICO Advisor)
Amar is one of the leading advocates and contributing member of Global Blockchain community, Senior Advisor of Global Blockchain Foundation, Head of Strategy & Business Development of TokenAsia, ICOBench rated top 'Expert' and is Advisory Board Member of many Blockchain projects around the world.
A Technology/Digital enthusiast and a seasoned professional with years of experience in operations, consulting and innovation of the Tech industry, Amar’s background includes working with Tier 1 firms such as Microsoft (APOC Operation Manager), the World Bank (Senior Infrastructure Consultant and Economic Advisor), Airbus etc., and advising startups and speaking at various technology forums. His educational background includes B.E. (Computer Science) and three Masters degrees from three Universities around the globe (including MBA from National University of Singapore).
Amar is a very well-travelled individual, and his extensive knowledge and experience has proven to have benefited many organisations and projects he worked with around the world.
Advisor (Deputy Chief Executive Officer Asia Pacific, AccorHotels)
Louise Daley, Deputy CEO of AccorHotels Asia Pacific, has over 29 years’ experience in the Hospitality and Tourism industry in the region. In her current role, Louise is responsible for the financial oversight and management of over 830 hotels with turnover in excess of €4.5b, as well as the non-hotel businesses encompassing vacation ownership, lounge management and subscription loyalty.
Louise is on the Board of the group’s various joint venture businesses including Huazhu Hotels Group, AAK Korea, InterGlobe Hotels in India and Reef Casino in Australia. With responsibility also for Business Intelligence and Analytics, Digital platforms and IT, Louise has a key focus on growing businesses opportunities across Asia Pacific through digital transformation and partnerships.
Her previous roles have included CEO for Accor Plus, Accor’s loyalty subscription program in Asia Pacific; CFO for Accor in the Pacific region; and CFO for Asia. She most recently served as Executive Vice President and Chief Financial Officer, Asia Pacific since June 2015.
Louise completed her Executive MBA at SMU Singapore, has a Diploma in Hospitality and Catering Management, a Bachelor of Business (Accounting) and is a Certified Practicing Accountant (CPA). She has lived and worked in Australia, Thailand, and briefly in Japan, and has been based in Singapore since 2011. She is also a regular speaker and panelist at industry events, and is a member of both the Australian and Singaporean Institute of Company Directors.
Advisor (ex-VP Regional Marketing and eCommerce at Hilton Asia Pacific)
Maria is a proven senior commercial leader with over 15 years experience in the hospitality industry. She has a stellar track record of building high performance Asia Pacific teams into a powerful revenue-driving force and a hotbed for innovation.
At Hilton, she led an Asia Pacific team of Marketing, eCommerce, Analytics and Digital Acquisition experts to achieve record breaking omni-channel delivery of retail revenue and channel shift for over 180 hotels. Under her leadership, the team pursued several bold initiatives that challenged the norm, many evolving into company-wide global solutions. Prior to Hilton, she also has years of experience in Brand Management, Brand Marketing, Public Relations as well as Hotel Operations.
Following successful years working for international hotel groups including IHG and Raffles International, Maria set up her own consulting firm and is now Managing Director of Antiope Pte Ltd.
Advisor (Director at LumenLab)
Subhajit Mandal is a fintech entrepreneur and has been a keynote speaker at numerous blockchain events in Singapore. He holds an MBA from NUS and earned his CFA charter in 2012.
Currently, Subhajit works at the innovation arm of MetLife and is currently building an end-to-end B2C insurance application on the blockchain. An elected board member of the Singapore Fintech Association (SFA), Subhajit is helping GOeureka with its commercial and financial models.
Advisor (Partner & SVP at Frost & Sullivan)
Rhenu has more than 15 years of strategy consulting experience, having worked with companies globally on market growth strategy, industry convergence opportunities, digital transformation and business model innovation.
She is part of Frost & Sullivan’s Visionary Innovation group which focuses on disruptive trends shaping tomorrow’s business environment.
- Crowdsale (60%)
- Reserve pool (30%)
- Team & Advisors (10%)
- Marketing (65%)
- Operations (15%)
- Core Development (10%)
- Legal (5%)
- Security (5%)
Cost of the token1 token for 0.3 $
Price without discounts
Rate the project
Estimate the project on a five-point scale or switch to the simple scale
Estimate the project on a simple scale or switch to the five-point scale
Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
Summary rate the project
Rate the project by other users6
The project uses blockchain technology to position itself as an impartial and transparent technological partner for hotels, turning traditional loyalty systems and increasing value for all hotels and their clients. The platform aims to create a new symbiosis when hotels maintain control over their brand, opening unprecedented benefits to consumers on their platform. The concept of the project is a future of the tourism industry which is a supporting online ecosystem where all businesses have the opportunity to thrive and benefit because of provision the best goods or services for travelers. The project will sell tokens and the proceeds will be used to finish the platform development and conduct marketing and advertising activities. Holders of GOeureka Token (GOT) will be able to use their tokens through the platform for hotel reservations payments without any additional transactions.
Risks and disadvantages
No doubt that this is an interesting and promising project, there are few shortcomings, everything is well thought out technically. The only drawback is a great deal of work in informing hotels and customers about the project's possibilities. Shift to the new system will take a long time and investors shouldn't wait for a quick return on their investments.
Despite some shortcomings, I think that this project will succeed in the long term. The project offers services that are quite demanded on the market and a decline in prices by using blockchain technology will attract a large number of customers and increase the project's popularity.
This is a new model of the hotelier business surrounded by the blockchain. Another advantage is the own card which effectively creates an ecosystem which is quite important from the product placement point of view and targeting the audience. Finally, the white paper is very well done and self-explanatory.
Risks and disadvantages
A couple of points which I noted:
- The white paper says at the very beginning about access to 170k hotels worldwide, which makes some confusion
- Funds allocation model is very ambitious, especially from the platform development perspective (10%). Does that mean that the team already has at least a demo version of the platform?
Very nice and optimistic project, which should change the game on that market (hotelier) but some areas, including budgeting, could be reconsidered.
Payments made using Go tokens will not be charged any fees, which will be profitable for token holders and will facilitate the growth of the demand for tokens.
Risks and disadvantages
The project will work closely with hotels, so I think more detailed information about establising partnerships with hotels is needed.
The loyalty program is a real advantage of this project, the platform will allow customers to use bonuses earned at one hotel to pay service at another hotel. And the product will be launched quite soon.
There are several informative publications in media. According to the information in press the project has already raised 8 million $ in a private presale. Re-booking algorithm function designed to make booking most profitable for customers is patent pending.
Risks and disadvantages
It will not be easy to achieve the hard cap, which is 150 million $, so it would be useful to know what the soft cap is.
The project has a detailed marketing strategy and a sufficient marketing budget. And I think a strong marketing strategy is very important and will help to promote the product effectively.
The project will have a debit card making the investors easily have access to their funds in case they need to use them. The business module is a necessity in the current growing market.
Risks and disadvantages
The budget allocation has irregularities and this will affect the projects enhancement because a very large share is allocated to the marketing and not to the development. The GOT token has high chances of facing a loss because of the platform allows just one currency.
The continuity of the project depends on its token economy and its development.
Bonus distribution is remarkable and will attract early token buyers at both stages of pre ICO nad ICO. The business module is a brilliant idea.
Risks and disadvantages
The project will be in competition with the current centralized service providers that will not be willing to give up their current market share.
Diversity in the investment opportunities in the market is important and necessary because it makes the project more profitable.