Haladinar: Decentralized halal marketplace
Marketplace for manufacturers, farmers, suppliers, wholesalers, retailers, buyers & consumers using smart contracts & escrow
Chief Executive Officer & Co-Founder
Mr Mohamed Redhza Abdul Rahim served as a Senior Officer with the Singapore Police Force (SPF) from 1994 to 2014. In his two decades of service to the nation, he held various leadership positions in the Traffic Police, Clementi Police Division, the Operations Department and the Public Affairs Department. He also served as
the full-time Aide-De-Camp to two former Singapore Presidents, namely, Mr Ong Teng Cheong and Mr S R Nathan. Redhza obtained his BSc. degree in Computer and Information Science from the National University of Singapore in 1993 and MSc. degree in Strategic Studies at the Rajaratnam School of International Studies (RSIS), Nanyang Technological University in 2006. In 2014, Redhza left the Singapore Police Force to venture into business. In 2015, Redhza set up Mirabada Corporation, a company which trades in Halal Agri-food products. He is concurrently CEO of MyOutlets Express Pte Ltd, which manages Halal supermarkets that has its headquarters in Singapore and franchises in Malaysia, Japan and China.
Director of Communications and Marketing
Nurfa began her career as a legal assistant in 2011 for 5 years. With her past entrepreneur experiences gained from her hobbies of baking foodstuff and fashion wear, she moved on to manage the business operations of an
Ecommerce platform for halal certified goods and services of Haladeen.com since year 2016. She was promoted to become a Business Development Director of Haladeen.com in 2017. She coordinated with multi vendors and many suppliers in online sales and ensure prompt last mile delivery services. She is now a Director of HLD Technology Pte Ltd, a key management team member.
Chinese-Muslim Mr Ronnie Faizal Tan reverted to Islam at a young age of 17 years old. After working for 10 years, he started his own business specializing in corporate gifts. In 2006, he diversified successfully into technology and telecommunications solutions servicing major corporate clients where he built his business acumen and foresight. In 2012, an inner calling started his journey into the halal industry. He is presently the Chairman of Singapore-based MyOutlets Group of Companies focusing exclusively on Halal food and beverages and consumer products. He co-founded Haladeen.com in 2017 as a multi-vendor e-commerce platform for Halal products and services. Since then, MyOutlets’ business has expanded to Japan, Malaysia and China with plans to penetrate Turkey, Saudi Arabia, Iran, South Africa, Australia, Thailand, Philippines, Brunei and India in the near future. With this track record, experience and network, Ronnie aspires to lead the global Halal industry. He will take a structured approach to connect with leading Halal industry participants to forge a global seamless marketplace to reach out and serve the Halal community in all corners of the world. Ronnie is a regular guest in international forums and conferences, having shared and presented his Halal experience in Singapore, Malaysia, Japan, Philippines, China, Thailand, Kazakhstan and the United Kingdom. He has also been interviewed by the media and broadcasters from Singapore, Malaysia, Taiwan, Malaysia, Japan and the UAE. Back home, he has hosted the President of Singapore, Ministers, foreign dignitaries, trade missions, universities and Muslim
fraternities from the region. In 2016, Ronnie was one of the top 16 Entrepreneur Award Finalists in The Singapore Malay Chamber of Commerce and MyOutlets was one of the top 15 finalists for OCBC Emerging Enterprises in 2017. He is presently the President of The Singapore Chinese Muslim Association and Chairman of The School Advisory Committee of Guangyang Secondary School in Singapore.
Chief Technical Advisor and Cofounder
Mr Danny Ee is an experienced business owner with a demonstrated history of working in the information technology and services industry. Danny is skilled in Logistics industry especially in last mile delivery and Air freight management. His other core expertise areas include Commercial trades, Project Management, Sales Management, IT Managed Services, Enterprise Business Software, Custom Application Software development, Mobile applications development, Business Development and Blockchain technology. He is an experienced entrepreneurship professional with a Bachelor of Science (BSc) focused in Computer Science from University of Toronto at Scarborough, Canada.
Independent Advisor (Communication and Community Relations)
Dr Intan Azura Mokhtar has spent more than a decade in community work in Singapore. She first started volunteering in 2006 at Yayasan Mendaki, a Malay
self-help group. She also volunteered at, and sat on the board of directors of the Singapore Muslim Women's Association. She currently serves in various capacities in the grassroots movement and on the boards of Health Promotion Board, Institute of Technical Education, and NTUC U-Care Fund, among others.
Dr Intan was also a council member of Majlis Ugama Islam Singapura (MUIS) from 2010 to 2011. She is currently an assistant professor in Design and Specialised Businesses in the Singapore Institute of Technology (SIT), Singapore’s first University of applied learning. Prior to joining SIT, Dr Intan taught policy and
leadership studies at the National Institute of Education, Singapore. Dr Intan graduated with a bachelor's degree in physics from the National University of Singapore (NUS) before she proceeded to complete a postgraduate diploma in education at the National Institute of Education in Nanyang Technological University (NTU). She has a Master of Science and Doctor of Philosophy degrees in information studies from NTU's Wee Kim Wee School of Communication and Information. She also holds a Master of Public Administration degree from NUS's Lee Kuan Yew School of Public Policy.
Supply Chain Consultant
Mr Ho Shau Foong holds an MSc degree (Distinction) in Food Biotechnology, a strong foundation in food and engineering that has given him a great advantage in his career in the food trading and distribution, manufacturing, food services and F&B industries in the past 27 years. He has also worked and lived in China for 8 years and is deeply passionate about the Chinese culture. Mr Ho has served in VP, SVP and C-suite positions in major SGX-listed food companies in Singapore including the Singapore Food Industries Ltd, SATS Ltd, Hanwell Holdings Ltd (previously PSC Corp), and Auric Pacific Group Ltd. He was also VP in Singbridge (a Temasek Holding investment company) for the Jilin Food Zone project (China). In these senior management positions, he has managed food trading and distribution businesses (meats, rice, oil etc) in Singapore and China, food manufacturing and FMCG businesses (leading brands of bread, margarine, frozen food, ready meals, soymilk and tofu), large scale institutional catering business (military, inflight, hospitals, schools) and food retail businesses (lifestyle bakery chain, food-court chains, minimart chain).
Fazlur Rahman is currently with Doha Bank Representative Office in Singapore after he was transferred from the Head Office in Qatar in Mar 2015. He was based in Qatar for 7 years. Fazlur has 25 years’ experience starting with Singapore government and spanning across international firms in real estate, financial advisory, investment and clientrelationship management in promoting cross-border investment and business opportunities. Fazlur joined DTZ in 2000 to advise the Islamic Religious Council of Singapore (MUIS) in rejuvenating its portfolio of ‘Waqf’ (endowment) real estate assets. He was part of the team that advised MUIS in the issuance of the first Islamic Bond in Singapore through the Musharakah and Ijarah structure for investment.
Mr Richard Giam is an Award winning Fundraiser with 18 years of proven track record of business development, marketing and fundraising He was Winner of Best Personal Brand Award 2017 (Fundraising). Richard holds Master of Mass Communication, Nanyang Technological University; Bachelor of Communication Studies (Hons), Nanyang Technological University, Advanced Certificate in Training and Assessment (ACTA) and Advanced NLP Certificate in Emotional Intelligence. Richard is also a Certified NLP Practitioner, Certified Master Practitioner of Business NLP, Master Enneagram Coach and Administrator, Master Executive NLP Coach, Member of Association of Fundraising Professionals and Goodwill Ambassador to Singapore Red Cross.
- Crowdsale (60%)
- Team Members (20%)
- Reserved/Bounties/Airdrop (20%)
- Business Development and Marketing (30%)
- Technical Development (30%)
- Operating Expenses (20%)
- Reserves (10%)
- Administration / Compliance / Finance (10%)
Cost of the token1 token for 0.2 $
Price without discounts
Discounts and BonusesPre-sale
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Estimate the project on a five-point scale or switch to the simple scale
Estimate the project on a simple scale or switch to the five-point scale
Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
Summary rate the project
Rate the project by other users6
Development and marketing of the project are crucial and this will be a good thing fo the project to enhance on the investment opportunities which will make the venture more profitable. It is also highly advisable for those that want to get involved with startups to engage with those that have reserves for example this particular project.
Risks and disadvantages
Very high bonuses offered to those buying tokens will create unspeakable troubles for the project in that it will have more tokens in circulation while at the exchange and the initial investors will be easily enticed to abandon the project.
The market space is very compitive this will create an limiting factor to the projects endurance but once the project is handled properly it will have a smooth sail throughout the process of gaining market mobility.
The global halal industry is in dire need of a Halal Marketplace that functions and operates like a brick and mortar company.
Risks and disadvantages
Having a halal market place on the blockchain makes absolutely no sense and raising 86 million USD is very high. Giving free bounty for tokens and a heavy discount is for me already a red line that has been passed. This ICO is linked to halaldeen.com which claims it has 100,00 members but on alexa the website is ranked 3.75 million. Furthermore the Global Halal Hub which is linked to the same group was closed down a few weeks ago. The founders said they were two months behind but according to the Thompson Reuters report the rental issues has been going on for a year. Their is no Chief Technology Officer on board and a large number of advisers are linked to the blockchain. To build a Halal decentralized marketplace can be developed for below 500,000 USD with a strong software and technical team. I classify this project/ico as a high risk and having the founders and advisers to be able to cash out after 4 months is extremely risky.
A halal marketplace does make sense but not onto the blockchain.
The Creation of a decentralized mobile market is an ultimate functionality that will give the project an outstanding characteristic especially to its possible competitors which shall enable acquire a sizable and dependable market base. More so the diversity associated with the project is a good step in the direction of bring for a large number of interested clients originating from the vast fields r industries attached to this platform.
Risks and disadvantages
A very big mistake is made by most founder members by giving out bonuses of 50% and above this only opens doors to high risk associated with the token value especially after the token is introduced to the platform it will leave many haladinar tokens in circulation hence creating an odd influx of investors from the project as they sell of their tokens at higher prices hence crippling its value.
I must say this is a unique venture and its possibilities will be unlimited in a case where the team does due diligence in administering its rolls.
The startup will airdrop HDN tokens to buyers and sellers to incentivise both of them. Affiliate, referral and loyalty programs are planned. All listings within the Marketplace will be free.
Risks and disadvantages
Social media channels will be used to promote the startup, but as of now the activity on social networks is very low, there are only two hundred followers summarily. Team's allocation of HDN tokens will be subject to a lock-up period for three months and a vesting schedule for four months, which is actually a short time, even the product will not be released within this timeframe.
I'm afraid that investment is risky, due to aggressive discounting during pre-sale stage. Early investors can manipulate the market easily in the future.
Besides Whitepaper, there is also a short version of it - Lithtpaper. Moreover, the main document has been also translated into Chinese. So, the project pays more attention to investors from China. Furthemore, there are bonuses for those people, who invested at the early stages of the token sale. As a result, they get more tokens.
Risks and disadvantages
There are only few team members and advisors. Thus, nothing mentioned about partners. A significant advantage is the lack of the working product. In addition, it would be better if the Roadmap was outlined up to dates, not just in quarters.
Overall, the idea is outlined only in general terms. It is difficult to understand how the platform is going to operate without the MVP. So, I would recommend people to consider the following ICO for investing.
High quality food, goods and services will be offered to users. It is said that the project already has partnerships with many suppliers and vendors, it collaborates with Muslim and non-Muslim communities and public institutions (information is not disclosed though).
Risks and disadvantages
Many participants are planned to be involved: merchants, retailers, vendors, farmers, manufacturers, which means realization can take a long time
There are two skilled business leaders in the team and one of them also has a technical background, but no financial and blockchain specialists are involved (at least they are not introduced). The product will only be released in the end of the next year, which is long time and I think adoption will be a long process as well.