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#Blockchain, #Healthcare All projects

Hey, Be Well: Your personal well-being dashboard

Helps you to accomplish your wellbeing goals with the help of Specialists and Suppliers

stage Ended crowdsale


  • Employees20


man Bogdan Nicoara

Co-Founder & CEO

Bogan is a wellbeing oriented entrepreneur with more than 9 year expertise. His work has been focused on integration between tech and traditional systems. Previously, he founded a successful digital agency and a software development company and managed more
than 35 specialists in developing great digital experience for more than 250 international Clients. He is a strong advocate of The Sharing Economy, of Decentralisation and Blockchain.

man Andra Georgescu


Andra started her career early on, as a highly talented digital marketer and copywriter more than 8 years ago and founded her own Business Development & Marketing Agency In 2014. In early 2017 she fell in love with Blockchain, decentralization and the various applications of this technology. She has, ever since, been dedicating all of her time and resources to learning and contributing to this space. Andra has already written 3 appreciated Whitepapers and help design feasible token models.

man Cristian Filimon


A great rational mind which sees a logic flaw from miles away and quickly finds the best solution to surpass it. He has more than 10 years of experience in developing software, ecommerce and digital businesses. His experience includes managing teams of over 30 skilled specialists. He is now applying his skill and expertise to optimizing the product development processes in
order to make Hey, Be Well! Reach its full potential.

man Andrei Constantin


Also known as our Code Wizard, for making the impossible, possible by sheer coding skill, Andrei has more than 10 years of coding for big businesses all over the world. Amongst his more recent accomplishments is the development of the 7 Card App, one of the most popular and gamified apps in Romania. He is now putting his tech and management expertise to work, at Hey, Be Well!, coordinating the dev team. He is fluent in PHP, NodeJS, JavaScript, MongoDB, and, of course, Solidity as the new star dev

man Alexandru Bușilă


A Well known Romanian psychologist, Alexandru is also a college teacher and a corporate trainer and coach. He pushes the limits of his clients in order bring out the best in everyone. Alexandru help us design
Hey, Be Well!’s Wellbeing Goals, by helping us understand how an User would think, and what are our Key Players true needs.


man Aurel Iancu

Ethereum, Dokia Capital, Mobotiq

Aurel was with the Ethereum Foundation from the very beginning, he was an active part of the initial Ethereum crowdsale team. As a well-know early adopter of blockchain technology, we were glad to have him as Hey, Be Well!’s first advisor and main contributor.

man George Bunea

CEO of IPSX, Founder at 01Capital

As a blockchain specialist and the CEO of IPSX, George has tremendous experience after organizing a successful ICO and building a blockchain-based business. He has extensive know-how regarding the crypto market and he is one of our most trusted advisors and contributors.

man Vlad Andrei

Co-founder of Hightechblocks, Co-Founder of Albaron Ventures based in Silicon Valley

Started his career at Goldman Sachs, after graduating from Stanford. His past experience includes leading the Product team at RealtyShares (largest real estate crowdfunding startup in US), and while at Motif, launching an award-winning roboa-dvisor for RIAs. He then moved on to found and work at several Silicon
Valley ventures, focused on the fintech and blockchain revolution. He helped more than 15 successfull ICO’s as the CEO & Co-founder of Hightechblock.

man Sebastian Cochinescu

Phd in Blockchain Studies, Co-Founder of SoundFeed

Sebastian is a tech entrepreneur with extended experience in the media industry and the co-founder and Chief Blockchain Officer of SoundFeed, a B2B music licensing platform. He has more than 20 years of business executive-level experience working with Hubert Burda Media, Apple, Avandor, Liftago, Listplorer and CyberSwarm. He was a board member of the Interactive Advertising Bureau Romania and is a founding board member of the ICO Advisory Group.

man Alin Mihai Laurentiu

Managing Partner at LLA

Alin has more than 12 years of legal experience. He is specialized in Corporate and Commercial Law for Tech Companies, and helps us navigate the legal waters as a responsible business.

Crowdsale details

Distribution of tokens
  • Crowdsale (50%)
  • Strategic Partners & Advisors (10%)
  • Founders & Team (15%)
  • Community Pool (15%)
  • Future token sale (10%)
Budget allocation
  • Legal (5%)
  • Security (5%)
  • Product development (30%)
  • R&D (15%)
  • Overhead (10%)
  • User aquisition & marketing (35%)
Details Indicators
Token Symbol HEY
Full Token Name HEY token
Pre-crowdsale Start July 1st, 00:00 GMT+03:00
Pre-crowdsale End September 15th, 00:00 GMT+03:00
Crowdsale Start September 15th, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or September 30th, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, 36000 ETH
Crowdsale Soft Cap Yes, 3600 ETH
Token type utility token
Incorporation Details Industriestrasse 13c, 6302 Zug
Domain owner Individual

Cost of the token

5000 tokens for 1 eth

Price without discounts


Bonus Dates Minimum purchase amount
10% July 01 — September 15, 2018 25-100 ETH
15% July 01 — September 15, 2018 101-250 ETH
20% July 01 — September 15, 2018 251-500 ETH
25% July 01 — September 15, 2018 501-1000 ETH
30% July 01 — September 15, 2018 1001+ tokens

Accepted currency

  • Ethereum

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General Know-how

What is Blockchain?

Blockchain is a decentralized, distributed, open, transparent, and encrypted network, that allows for permissionless and trustless exchange of value. It is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way.

For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for inter-node communication and validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks, which requires collusion of the network majority.

What is Cryptocurrency/Token?

A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional units, and to verify the transfer of assets. Cryptocurrencies are a type of digital currencies, alternative currencies and virtual currencies.

What’s the difference between a Utility and a Payment token?

ICO is the abbreviation of Initial Coin Offering. It means that someone offers buyers some units of a new cryptocurrency or crypto-token in exchange against other cryptocurrencies like Bitcoin or Ethereum.

What’s an ICO?

An Utility token has a utilitarian use case such as: unlocking certain features and functionalities. It represent future access to a company’s product or service. The defining characteristic of utility tokens is that they are not designed as investments; A Payment token is a cryptocurrency that acts as any other currency and can be used to pay for goods and services.

What determines the way the value of the token fluctuates?

Generally speaking, in order for a token value to increase/decrease, there has to be more/less demand for it than there is as a supply.

What is a Smart contract?

Smart contracts are computer protocols that automatically facilitate, verify and enforce the performance of a contract.

Hey, Be Well FAQs

What is Hey, Be Well!

Hey, Be Well! is a one stop solution that integrates and connects all dimensions of well-being, facilitating a holistic approach to health, by empowering users to own and manage their data, connect with specialists and suppliers and receive the community support they need in order to reach their goals and maintain a healthy lifestyle.

Hey, Be Well! is a multi-purpose wellbeing platform that encapsulates two functions simultaneously: a one-stop well-being solution for its users looking to live healthier lives and manage their health in a holistic way, and a platform that provides specialists and suppliers with the tools required for working together and running a successful business. The interconnectivity of these two sides of the same coin will facilitate a smoother, more efficient well-being ecosystem for all participants.

Who will use Hey, Be Well!

The main key players within the Hey, Be Well! ecosystem can be divided in three types of accounts: Users, Specialists and Suppliers.

Do you already have a working product?

We are currently developing the Alpha version of the product, which will be launched at the same time that the ICO takes place. You can see our Product Development Roadmap

What is HEY and what can I do with it?

The native token of the Hey, Be Well! ecosystem is the HEY token. HEY will be issued on the public Ethereum blockchain, as an ERC20 standard token that is compatible with the existing infrastructure of the Ethereum blockchain and with most wallets.

HEY powers the gamification layer that sustains most of the platform’s features and is earned and used by our Key players as a personal accountability tool (as is the case for users that set well-being goals and specialists that manage Groups ) and as payment method.

As the Hey, Be Well! ecosystem grows and evolves, so does the token utility. Our gamified onboarding process will make sure that each key player within the Hey, Be Well! ecosystem can gain enough HEY, to allow them to take full advantage of the blockchain-based functionalities.

What are the partnerships you are looking to engage in at the beginning?

We have identified 2 types of partnership that we could benefit from, at the moment:

Strategic Partnerships: both institutional and commercial
Advising Partnerships: both in the blockchain space and healthcare and wellness sectors.

How will you attract users?

Our user acquisition strategy is based on three main pillars:

Dynamic community management
Awareness Campaigns regarding well-being
Bring everyone together


When will the ICO take place?

To be Announced.

What will be the price of the HEY token?

The ETH/HEY ration will be decided a day before the ICO starts.

Will the founders & team have their tokens blocked?

Yes. The founders and the core team will vest their tokens for 12 months with a 6 month cliff.

Is there a minimum/ maximum amount I can invest during the ICO?

There is a maximum limitation of 5 ETH and a minimum of 0,1 ETH required for participating.

What Cryptocurrencies are accepted?


When will I receive my tokens?

You will receive your tokens immediately but they will be unlocked at a later time, when the platform is ready to receive them.

Can I cancel and receive a refund?

Unfortunately no, there are no refunds, except in the case of an ICO that fails to meet the soft cap.

What are bonus HEY tokens?

They are regular HEY tokens that buyers in the private sale are being rewarded for having faith in the project in its early stages and buying the token in advance. This type of bonus is also called, in other industries, an early bird bonus.

What happens to the tokens which are left unsold?

All unsold tokens will be automatically redirected to the Community Pool and used to increase user acquisition and retention through gamification and strategic incentivisation of our Key Players.

Can I take part in the ICO if I don’t have a crypto wallet?

You can’t. You must first have a crypto wallet. Wallets hosted by exchanges don’t qualify, because you don’t control the private key. Sending the tokens from an exchange will result in you not receiving any HEY tokens, as it is technically the exchange’s wallet, not yours.

Is the ICO secure?

We are considering using well tested solutions and services, such as Coral or Kyber

Their security is robust and we are confident that they can provide us with an easy to use and safe ICO experience for our buyers.

I am from the USA, can I take part in the ICO?

Unfortunately no, we do not sell HEY tokens to US citizens.

Would you do another ICO after further development of the project?

We will only do another ICO when we fully decentralize Hey, Be Well!