iCasting: The Talent Token&Ecosystem
Connecting clients with talents without barriers
Founder & CEO
Erwin has been a entrepreneur for most of his life, he started his first business in de mid 90’s when he was 18 working from his room on several creative projects for clients. After earning his Media Designer degree, Erwin started his career in Television & Advertising. He worked as a creative on various TV formats for several mayor production company’s as RTL & Endemol. In 2001 he Co Founded IQ-Media, a dutch based advertising agency which grew out to be one of the Netherlands major advertising agencies, working for brands such as Philips, L’Oreal, Deloite, RTL, Coca Cola, Amstel & Red Bull.
For these kind of media campagnes, Erwin worked with national & international casting agencies and gained a lot of experience in the traditional casting industry. With these experiences he Co-Founded iCasting in 2013. In 2015 he Co-Founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets. Erwin specializes in team leadership, creative marketing strategy & strategic business management.
Founder & COO
Bob is always focused on the financial en operational sides of entrepreneurship. After graduating for his technical Media degree he co-founded IQ-Media, a dutch based advertising agency which grew out to be one of the Netherlands major advertising agencies. He co-founded iCasting in 2013 and built a technical team to make a fully world-wide scalable platform for the casting industry on awesome new technologies. In 2015 he co-founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets.
Bob is responsible for managing all the financial and operational tasks. Also the technical infrastructures for large (video) storage systems and ICT structures within these companies have been realised under his authority.
Founder & CCO
Joris earned his Master of Arts degree by graduation With Honors in Communication and Information Science from the University of Groningen, the Netherlands. He upgraded his knowledge of the international media landscape by studying International Communication and International Politics at the Anadolu University in Turkey and Intercultural Communication and International Media at the University of Jyväskylä in Finland. After graduating, Joris started working at one of the Netherlands’ major advertising agencies. He developed himself from communication strategist towards commercial director within six years.
Joris specializes in strategic marketing, brand positioning and executing successful marketing and sales campaigns, both B2B and B2C. In his career he worked for brands such as Philips, Coca Cola, Smurfit Kappa and Red Bull. He also contributed to the international success of TradeCast TV, a Dutch startup that is successfully disrupting the global television and broadcasting markets. Joris is responsible for the global marketing campaigns, strategic partnerships, PR and the Social Media strategy of iCasting. As co-founder, he is closely involved in the strategic course of company and also acts as spokesperson on many occasions.
Founder (CEO TradeCast.tv)
Yillmaz Schoen (1979) is a media entrepreneur, speaker and founder/CEO of TradeCast TV (www.tradecast.tv).
A multi award winning tech company on a mission to break through barriers in traditional publishing and broadcasting industry. In its existence, has won several awards and was voted Best of the Startup Showcase and Best of Show at the NAB Show 2017 in Las Vegas. To date, TradeCast received $3.8 million dollars in seed funding and is gearing up its next step in world domination in the $108 billion dollar cloud TV marketplace.
In 2015, Yillmaz joined the Region Zwolle Economic Board, the advice council for the third largest economic region in The Netherlands. He represents the creative industry, blockchain and e-commerce industry, sharing knowledge and enabling economic growth in these sectors.
For the past 17 years, Yillmaz has been co-owner of IQ-Media and the IQ-Media Group, consisting of new media marketing and production companies. In the past he lectured Communications at Windesheim University of Applied Sciences and the Amsterdam University of Applied Sciences. He studied Interactive Media and Design. Since the early 2000’s, Yillmaz has been involved in and responsible for the development and positioning of a wide diversity of campaigns, brands, digital concepts and television productions.
Yillmaz has a special interest in blockchain technology, new business development and media related technology with a disrupting nature. In April 2018 he was recognized and awarded as one of the top 50 influencers and future makers in the Dutch innovation ecosystem.
Owen is a Senior software engineer with over a decade of experience. His passions for software and platforms have driven him to develop a broad and deep understanding of server as well as software architectures. Fascinated by blockchain since it’s inception owen has been an avid miner and crypto enthousiast. Successfully having orchestrated a community take-over of an existing cryptocurrency he has proven a deep understanding of what makes the blockchain tick. Together with a great team of engineers Owen is ready for the blockchain revolution.
Founder of industry publication Blockchain News (acquired in 2017) , partner at ICO services collective CryptoAssets Design Group, director of education company Blockchain Partners (Oracle Partner) - Richard Kastelein is an award-winning publisher & entrepreneur. He sits on the advisory boards of a dozen Blockchain startups (ICOs) & has written over 1500 articles on Blockchain technology at Blockchain News & has also published on ICOs in Harvard Business Review & Venturebeat.
Kastelein holds and honourary Ph.D. and is Chair Professor at Jiangxi Ahead Institute of Software & Technology (Blockchain Faculty) in China.
Kastelein has spoken (keynotes & panels) on Blockchain in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, Linz, London, Manchester, Minsk, Nairobi, Nanchang, Penang, Phuket, San Mateo, Santa Clara, Shanghai, Singapore, Tel Aviv, Venice, Visakhapatnam & Zurich.
He's a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written for Harvard Business Review, Wired, Venturebeat, The Guardian - and has been translated into Dutch, Greek, Polish, German & French.
Steven Deurloo is an experienced financial Advisor. In 1992 Steven gained degrees in both law and economics. He specialised in arranging structured debt and equity transactions ranging from small informal investments to large public an private placements. Steven lived and worked in Amsterdam, London and Tokyo at KPMG Tax Lawyers, Citibank, ING Bank, global hedge fund Stark Investments and he is a founding partner of ThoroFinance. Steven is an investor in innovation driven startups and an advisor of ICO/Token Sale projects specialised in dealing with various non-tech aspects such as contracts and legal structures, government regulations, tax but also business development, investors, timing and planning of ICOs.
Casper was a corporate attorney at a Amsterdam based law firm. Fascinated by the impact of blockchain on business models and corporate governance, he now advises clients on blockchain to develop business opportunities. Casper also works together with startups on initial coin offerings and has tested various crypto assets on their strengths and weaknesses. He co authored a leading book on Dutch corporate governance.
Sieuwert has a background in mathematics and artificial intelligence. After graduating in Utrecht he obtained a Computer Science Ph.D. in Liverpool. Sieuwert has a passion for software technology and for solving business challenges, and combine these passions in his daily life as management consultant. To give the best advice possible, Sieuwert focus on two things: first of all to see many different organisations: from small technology startups to large banks and energy companies, fast-growing midsize companies and not-for- profit organisations. Secondly he collaborate with other people and organisations and to share knowledge, e.g. by teaching at universities.
He started his career at McKinsey&Company as a consultant (associate) and later became IT auditor at Software Improvement Group. Around this time he also started investing in startups in order to have direct access to startup experience (and to help people get their startups off the ground). One thing led to another and he became founder /editor of startupjuncture.com, a large startup blog, started a better IT advisory firm with a group of friends, joined Node1 (a boutique consultancy firm) as partner and became a professional IT-legal expert so he can answer technology related legal questions.
- Crowdsale (55%)
- Team & Founders (12%)
- Advisors & Ambassadors (4%)
- Investors (5%)
- iCasting bounty community (5%)
- Bonus (19%)
- Technical Development (25%)
- Marketing (35%)
- Product Roll-out (15%)
- Database Expansion (10%)
- General & Administration (15%)
Cost of the token1 token for 0.07 Euro
Price without discounts
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Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
Summary rate the project
Rate the project by other users1
The idea of matching between the clients and talents looks promising! Secure escrow system. Well-thought and neat website. Impressive Team members with profound and solid expertise. Business goals are clear and focused. The White Paper contains considerable research on the market opportunity. Github code. There is a balance in Token allocation as well as Fund allocation. Active Social Communities. The development phase is also clearly outlined.
Risks and disadvantages
No Press Coverage. Lack of buzz.
The iCasting's idea looks promising, but there is obviously the need for much work on the ICO part. Taking into account Team's expertise as well as stage of development, the project is likely to hit the spot!