ImpetusOne: The game changer
Online advertising your customers actually want to see
Investment analyst in the Abu Dhabi Retirement
Pensions and Benefits Fund. Cut his teeth with
Goldman Sachs Asset Management, servicing MENA institutional clients and third party distributors. Spent
4 years at a private oil company based in Abu Dhabi.
Has a Bachelor's of Applied Science in Business
Administration & Financial Services from the Higher
Colleges of Technology, Abu Dhabi. Believes crypto
is a tremendous opportunity and solid projects like
Impetus.One potential sources of huge profits.
DJ turned insurance rep turned optometrist, sales
trainer and finally internet entrepreneur. Keeps a
tight scorecard: one exit, one epic fail, two
running steady. Resonant voice in eCommerce,
where he mixes top technology and data scientists
to help mid-size players turn hidden data
gems into double digit growth.
- Crowdsale (47%)
- RESERVE FUNDS (48%)
- BONUSES AND AIRDROP (5%)
Cost of the token1 token for 0.01 eth
Price without discounts
Rate the project
Estimate the project on a five-point scale or switch to the simple scale
Estimate the project on a simple scale or switch to the five-point scale
Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
Summary rate the project
What’s it all about
We are changing the paradigm in online advertising: the customer is not the target anymore, but rather a partner to be rewarded, based on a mission completion principle, for the benefit of the entire ecosystem. Rewarding the customer directly, the advertiser establishes a bond between the brand and the customer.
The pains we solve
We want to solve expensive and inefficient ad targeting, unpredictable conversion cost, the high market entry barrier to small companies and not least, the market short-sightedness of not putting the customer on the first place.
What we want to achieve
Some of the things we want to achieve are: highest ad efficiency, revenue sharing, fixed conversion cost, network effect, social nudging, easier payments.
Why we are different
Impetus One is a platform that encourages and stimulates advertising efficiency: the advertiser is given the technology to surgically target desired customer actions and only pay when the action is complete.
Here, advertisers will upload ads, tweak their settings and track their performance. Publishers will register their apps and name all their tracking features. Customers will create user accounts and view a summary of their account. The site will also host a landing page for every mission, created from the data provided by the advertiser.
The mobile app is the central piece of the Impetus One platform. Here users can search for new missions to enroll in and track ongoing goal progress. They can send money to contacts and businesses accepting Nudge token by scanning a QR code. Users will also be able to make joint payments with their friends using the app.
The review app
The reviewing cost will be supported by the Impetus platform. Before ad volumes reach a point of rentability, ads will be reviewed by an internalized team, which will also review app features. After that, everybody can register as a reviewer and start reviewing ads and earn Nudge tokens as a reward.
Impetus Smart Contract
For crowdsale purposes, the price per token will be $0,01. For advertising transaction purposes, brands will buy at $1 per token. For user cash out purposes, liquidities will cover any transaction at a maximum price of $0,9 per token. For any transaction over that price, we will access the reserves. The spread between user and advertiser price will contribute to funds replenishment as a stand alone monetizing channel.