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#Blockchain, #Cleantech All projects

Irene Energy: A tech platform for the next generation of electricity suppliers

A renewable electricity supplier that uses the Stellar Blockchain and artificial intelligence

stage Ended crowdsale

KPLs

  • Employees19

Team

13
man Guillaume Marchand

Founder, strategy lead

Guillaume is an energy expert with 10years+ work experience in the sector. He worked as a commodity trading expert at BCG and as a senior commodity trader at Bank of America in London

Guillaume holds an MBA from INSEAD and an engineering degree from Polytechnique, Paris

man Julien Murésianu

Artificial intelligence lead

Julien is an A.I. expert and cofounded Jalgos with Sebastien. He also worked for Société Générale as a strategy consultant and was chief scientist at Nukomeet

He holds an engineering degree from Polytechnique Paris and a master from SciencePo

man Louis Brun

Commercial lead

Louis is a business development professional with 9 years of experience in Fintech in New York and London. He worked in various sales and relationship management roles at Bloomberg, Moody's Analytics, Microsoft Services and TradingScreen

Louis holds a B.A. from McGill University, an M.A. from NYU and an MBA from INSEAD

man Emilie Cohen-Boulakia

Impact lead

Emilie has 10+ years work experience in risk, at Standard & Poor’s and Lehman Brothers. She is passionate about impact investing, a field first encountered when working for a philanthropic organisation in Hong Kong in 2011

Emilie holds an MSc in risk management from Dauphine University, Paris

man Thomas de Roquancourt

ICO marketing lead

Thomas is a blockchain enthusiast and an energy expert. Thomas worked for Natixis in Houston, Texas as a vice-president in charge of energy project finance

Thomas holds an MBA from INSEAD and master in business from EM Lyon


Advisors

6
man Vidal Chriqui

Senior Advisor, blockchain

Vidal Chriqui is a technical expert in distributed systems which led him to early interest in decentralized networks. He is working with several large corporations and startups to help them develop new blockchain-based products and innovations

Vidal holds an engineering degree from les Mines de Paris

man Julien Haure

Senior Advisor, power markets at EDF

Julien is currently the head of short-term power trading at EDF Trading (Electricité de France). He is an expert in power market regulation, power trading and and power scheduling

Julien holds an MBA from INSEAD

man Jean-Luc Dormoy

Senior Advisor, A.I. and smart meters

Jean-Luc worked for 18 years at EDF, holding several senior positions including EDF Smart Metering Innovation Director

Jean-Luc is a member of several French and European committees dedicated to artificial intelligence. He also co-founded several IT companies among which Kalray and Vesta-System

man Cedric Parent

Senior Advisor, commercial strategy

Cedric has 20+ years of experience in commodity markets. He held a number of leadership positions in leading financial institutions (BNP Paribas, Merrill Lynch, MUFG). He was Head of Asia Commodities at Mitsubishi UFJ Securities

Cedric is currently undertaking the Executive MBA at INSEAD Singapore

man David Ly

Senior Advisor, digital marketing

David is an expert in digital advertising. Over the past 6 years, he has co-founded several digital media and advertising companies. Prior to that he worked for 6 years in finance at Eaton Vance, Barclays and Fitch

David holds an MBA from MIT and an engineering degree from Telecom ParisTech




Crowdsale details

Distribution of tokens
  • Sale (300000000)
  • Working capital (20000000)
  • Growth & rewards (20000000)
  • Liquidity (30000000)
  • Bounty (5000000)
  • Current employees (100000000)
  • Future employees (25000000)
Budget allocation
  • Marketing & Business dev. (76%)
  • Operations (10%)
  • Technology (10%)
  • Legal & licences (4%)
Details Indicators
Token Symbol TLU
Full Token Name Tellus token
Pre-crowdsale Start March 12th, 00:00 GMT+03:00
Pre-crowdsale End May 6th, 00:00 GMT+03:00
Crowdsale Start August 18th, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or September 8th, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, 250000000 tokens
Crowdsale Soft Cap Yes, 5000000 tokens
Domain owner Individual

Cost of the token

1 token for 0.1 Euro

Price without discounts

Bonuses

Pre-crowdsale
Bonus Dates Minimum purchase amount
20% March 12 — May 06, 2018

Accepted currency

  • Other


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FAQ

Frequently Asked Questions

Why does Irene use blockchain?

The Stellar blockchain allows (i) Irene's users to settle their transactions every 15min, while (ii) keeping the billing and settlement system lean, decentralized, simple and secure.
Settling bills every 15min on a public blockchain also introduces real trust and traceability. What we call radical transparency. This allows consumers to know with absolute certainty where their money goes to. For producers, this opens the possibility of using ecology as a local marketing tool.
By comparison, most of today's utilities have monthly and opaque billing systems which prevent any real traceability. Despite this lack of granularity, their operational costs already represent 30% of an average bill.

Why does Irene use the Stellar blockchain?

First and foremost, Stellar was chosen over its competitors because using a clean and non-energy-intensive blockchain was a primary criteria for Irene Energy
Additionally, Stellar doesn't have scalibity issues and offers superior performances both in terms of speed and cost

How do the Pre-sale price and the Main Sale prices compare?

The Pre-sale price represents a 20% discount to the Main Sale I price. The Pre-sale price is EUR 0.08. The Main Sale I price will be EUR 0.10. The Main Sale II price will be no less than EUR 0.10. The prices of the sell order placed on the Stellar built-in exchange will be adjusted to reflect the prevailing EUR/XLM exchange rate.

How will the proceeds of the Pre-sale and of the Main Sales be spent?

The Pre-sale proceeds will primarily be spent to integrate Irene technologies (A.I.-based production and consumption models and blockchain-based back-office), as down payment for some of the necessary licences and to prepare the Main Sale I. The Main Sale I proceeds will primarily be spent for Irene's European expansion. The Main Sale II proceeds will be spent for her US expansion.

Why 2 Main Sales?

The proceeds of the Sales will be spent differently: EU marketing for the first one and US marketing for the second. Additionally, the 2 Sales will not be open to the same investors. The first Main Sale will not be open to all US investors. The second Main Sale will be open to all US investors - once Irene has received SEC approval to do so.

What will the 500,000,000 base supply of Tellus coins be used for?

The 500,000,000 base supply will cover the Main Sales (300,000,000 Tellus), future working capital requirements (20,000,000 Tellus), a liquidity pool (30,000,000 Tellus), a reward and growth pool (20,000,000 Tellus), current employee rewards (100,000,000 Tellus), future employee rewards (25,000,000 Tellus) and a Bounty campaign pool (5,000,000 Tellus).

What will drive the demand for Tellus up?

The demand for Tellus will be driven by Irene's popularity. Upon joining, consumers will need to top-up for around 1-month worth of consumption (blockchain wallets can't have negative values). Top-up will happen either by pre-payment or by borrowing from Irene. On their end, producers will not cash-settle their Tellus wallets every day to avoid unnecessary real-world transaction fees. So the more consumers and producers will be joining, the greatest the quantity of immobilized Tellus coins.

How can I buy the Stellar Lumens (XLM) that I need to buy my Tellus?

You will need to own XLMs before you can buy your Tellus coins. Follow our guide to buy some if you don't own any already guide

I have lost my Stellar key...how bad is it?

It is a problem, unfortunately. Stellar is a de-centralized network. Nobody has your key or any back-up but you. If you truly can't log to your account on your own, your Tellus coins will be lost.

Why is Irene a "personal energy assistant"?

Irene lets you choose which producers you wish you buy your electricity from. And then she takes care of it. Depending on who is about to produce what, depending on what your neighbour's consuming, depending on what you're likely to consume, she allocates the right electricity to you. And makes sure that your money goes to your selected producers. And to no others.

What is there to it for producers?

Producing green electricity used to be an anonymous activity. By introducing 100% transparency, Irene changes that. Whether you are a business or an individual, your community will know that you participate in the fight against global warming. They will know if and when they consume your electricity. And you will even be able to reach out to them on an occasional basis (Irene's marketing bills). From being anonymous, producing green electricity becomes a great way to do local marketing.

How can Irene guarantee the origin of their electricity to consumers and its destination to producers?

Blockchain allows for cheap monitoring of small and multiple transactions. Irene will therefore track every flow happening among her participants with a very high resolution (

How much will electricity cost on Irene?

Irene's retail prices are expected to be in line with the lowest fares available in each of the markets that she enters. This is because her blockchain backbone will enable Irene to be particularly lean. But also because she uses the latest break-throughs in machine learning and signal processing to optimize her market operations. Blockchain enables her to be as lean as the small players out there. Artificial Intelligence enables her to be as efficient as the big and sophisticated ones. She combines the best of both worlds.

Will the cost of electricity on Irene depend on the Tellus value?

No. Irene fares are set in fiat currency (USD, GBP, EUR, ...) and are fixed. If the Tellus raises in value, it only means one will need less Tellus coins to pay for his bill.

What will people need to do to join Irene?

Nothing! They'll simply need to have a smart meter. Irene will take care of everything for them: paperwork, creating a Irene blockchain address for them, topping it up with Tellus coins...

Will everybody need Tellus coins to pay for their Irene bills?

Yes, they will. Tellus coins are Irene's transaction tokens and holding Tellus will be necessary to use Irene services. But people won't need to worry or even know about Tellus coins. If a consumer doesn't want to know about Tellus coins, everything will look to him/her the same it does with just any traditional energy provider. He/she will simply pay his/her bill in his/her local currency. The bill will only depend on his/her consumption and on the fixed rate per kWh (in his/her national currency) that he/she agreed upon when joining.

What will people need to do to join Irene?

Not unless it is customary in the targeted market. Behind the scene, Irene will then lend Tellus coins to her customers.

Will everybody need Tellus coins to pay for their Irene bills?

Yes, they will. Tellus coins are Irene's transaction tokens and holding Tellus will be necessary to use Irene services. But people won't need to worry or even know about Tellus coins. If a consumer doesn't want to know about Tellus coins, everything will look to him/her the same it does with just any traditional energy provider. He/she will simply pay his/her bill in his/her local currency. The bill will only depend on his/her consumption and on the fixed rate per kWh (in his/her national currency) that he/she agreed upon when joining.

Will Irene be a pre-pay electricity provider?

Not unless it is customary in the targeted market. Behind the scene, Irene will then lend Tellus coins to her customers.

How does Irene compare with large traditional energy suppliers?

Irene uses blockchain to be much leaner than larger and established energy suppliers. This will allow her to have a pricing point at least in line with the one of other smaller players – which are generally significantly cheaper than larger ones.

How does Irene compare with other new entrants focusing on green electricity?

At least as lean as other smaller players thanks to her blockchain backbone, Irene extensively relies on artificial intelligence and machine learning to match the robustness and efficiency of larger players’ wholesaling operations. Compared to other new entrants, Irene also pushes the logic of empowering clients to its extreme: with client not only choosing green electricity but choosing all the way down to the actual producer. Irene finally differs in her strategy to contract her supply portfolio – with her emphasize on transparency and visibility and with the local marketing value proposition that it opens.

How does Irene compare with other new blockchain-based electricity players?

First and as far as consumers and producers are concerned, Irene remains a “standard” electricity supplier. Behind the scene, she uses blockchain to unlock significant and novel value propositions to both consumers and producers but she favours a down-to-earth approach to using blockchain. (Irene’s mission is not re-invent the way power markets work.) Second, Irene Energy uses is the only one to use the Stellar Blockchain - and as such to be really consistent with its positioning as a green electricity player. For the future client of Irene Energy, this will have a strong impact. Lastly, compared to other blockchain-based new players seeking to be energy suppliers, Irene Energy's go-to-market strategies are different. We intend to adopt a 'Airbnb-like' appraoch by building (i) a supply portfolio of de-centralized producers attracted by our local marketing value proposition and (ii) a demand portfolio of consumers attracted by the empowerment we offers, our gamified simplicity (no device to install) and lower fares.


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