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#Blockchain, #Consumer Products All projects

Joys: We transform digital money into real goods

Payment service to conduct a legal settlement in any cryptocurrency or token with the purchase of goods and services

stage Open crowdsale
hard cap 281008 eth
time 84 days to go


  • Employees33


man Andrey Mikhaylishin


Businessman, co-founder of a number of projects: DiscountMobile, Dinect, MUVIS.
– 2004 - graduated from the post-graduate course of the SB RAS, specializing in "Mathematical modeling, numerical methods and program complexes".
– From 2006 to 2009 - supervised the technical departments of several engineering companies.
– 2009 - co-founded of DiscountMobile.
– Since 2014 - the head of the company Dinect.

man Sergey Zhdanov


An experienced professional in the field of distributed network solutions, a programmer and an accountant.
– Up to 2004 - supported the software in various state and private organizations.
– 2006 - developed his own software for pharmacies. In 2007 he founded an automated pharmacy inquiry service and managed.
– Since 2009 - co-founder and technical director of DiscountMobile.
– Since 2014 - technical director of the company Dinect.
– In 2015 he created a private block network and a prototype of a multiplatform purse for it.

man Vladimir Tolmachev


A financier with 17-year experience, a professional in the payment market and services. The co-founder of the project of the non-card payment system Sendy.
– 2004 - graduated from the Russian Economic Plekhanov Academy specializing in "Finance and Credit", specialty "Economist".
– 2013 - co-founded and developed the payment system DIPAY, license of the Central Bank of 0035 dated September 30, 2014 (later rebranded as Sendy).

man Alexander Shamyan


Businessman, experience in financial sphere since 2004: for this time has passed through the way from the expert of banking to the director of the financial company. Since 2014 he has been engaged in financial consulting, during his time in the financial sector he has attracted more than 2.5 billion rubles to various projects.

man Vladislav Gavriluk


A practicing digital expert with extensive experience in all online marketing channels. He's worked with the TOP 100 major Runet companies: Lamoda, BonPrix, Quelle, World Of Tanks, TCS Bank, and Open Bank. He released major brands of Internet and Direct Marketing outside the Russian Federation. He monetized social networks and directed many Internet projects on a turnkey basis. Professionally, he works on these social networks: linkedin, FB. He has 10 years of reliable expertise in online advertising and a deep understanding of international trends.


man Johannes Gugl


Johannes has more than 15 years experience in consulting, venture capital & private equity, banking and technology.

man Jonathan Fianu


EMEA Director at PredictX delivering Machine Learning and AI solutions to global companies. Jonathan sits on a number of startup boards advising on business strategy and the journey companies take to scale and grow.

man William Bryant


Director of Global Platform Solutions at American Express. Advisor & Non-Executive Director on various startup Boards helping to define the strategy, overcome blockers and ensure the Product and Team is built to scale and ultimately setup for success.

man Irfan Parvez


Irfan is responsible for a global major blockchain fund and also manages principal investments in other technology fronts. He is an Board Member to a number of public and private companies as well as government initiates, in the capacity of strategy, investing and human capital.

man Roman Meister


The CEO of the company "Azbuka", the head of the project Rate&Goods.
– 2008 - received a master's degree in the Academy of National Economy under the government of the Russian Federation in the direction of "Business Analyst".
– Since 2008 - participated in the development of software for POS-terminals and the system of commodity accounting.
– 2011 - launched a service to inform users about consumer goods.
– 2017 - headed Azbuka and Rate&Goods.

Andrey Grachev


Vladimir Perov


Maria Agranovskaya


Rustam Ergashev


Sergey Krassiy


Crowdsale details

Distribution of tokens
  • Crowdsale (55%)
  • Reserved for partners (28%)
  • Team (15%)
  • Bounty (2%)
Budget allocation
  • Development (2.8%)
  • Marketing (16.6%)
  • Taxes (18.5%)
  • Reserve fund (9.2%)
  • Operating expenses (17%)
  • Integration (35.9%)
Details Indicators
Token Symbol JOYS
Full Token Name JOYS token
Pre-sale Start April 16th, 00:00 GMT+03:00
Pre-sale End May 4th, 00:00 GMT+03:00
Pre-crowdsale Start May 16th, 00:00 GMT+03:00
Pre-crowdsale End May 31st, 00:00 GMT+03:00
Crowdsale Start June 21st, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or October 10th, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, $60000000
Crowdsale Soft Cap Yes, $5000000
Domain owner Individual

Cost of the token

1 token for 0.05 $

Price without discounts


Discount Dates Minimum purchase amount
70% April 16 — May 04, 2018
Discount Dates Minimum purchase amount
50% May 16 — 31, 2018
Discount Dates Minimum purchase amount
40% June 21 — July 09, 2018
30% July 10 — 27, 2018
20% July 28 — August 14, 2018

Accepted currency

  • Bitcoin
  • Ethereum
  • Litecoin
  • Other

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Frequently Asked Questions

What is ICO?

ICO, Initial coin offering (from English, the initial offering of coins / tokens is the initial allocation of coins / tokens) - the sale of a fixed number of new units of coins / tokens obtained by a single or accelerated emission. Projects go to the ICO to attract money for their development.

Sometimes the term ICO is referred to as a crowdsale

Why do Joys go to the ICO?

The project needs funds for development. From key directions:

Payment for the integration of API Joys in POS-systems: this is how we will make the reception of crypto currency possible. In each country - from several dozens to several hundred of such systems.
Upgrading Joys solutions: will be easier for users and projects to use the system.

What is the benefit of Joys?

Owners of any cryptocurrency will be able to pay with it. To do this, you do not need to change it to the Fiat in the exchangers with the risk of running into scammers. Retailers connected to Joys will be able to customize their loyalty programs so that buyers receive cashback and other bonuses from using cryptocurrency for payment.

Where is your team from?

Our team is in Russia: in Moscow, Krasnodar, Chelyabinsk and Kemerovo. Our developers have a lot of experience in computer science and programming. You can get acquainted with the Joys' team in the project's WhitePaper or on it's website .

How to participate in ICO?

To purchase JOYS you need:

Download, install and register a Joys' wallet;
Register in the personal area.
To issue and pay a warrant for the purchase of JOYS
JOYS will automatically arrive at the wallet address within a few hours

If you have any technical questions, please write to support service: [email protected]

When does ICO start and end?


Availability Period

Private Sale

10:00 UTC April 16 - 23:59 UTC May 4

Public Presale

10:00 UTC May 16 - 23:59 UTC May 31


Public ICO Sale


Availability Period

Stage 1

10:00 UTC June 21 - 23:59 UTC Sept. 04 2018

Stage 2

10:00 UTC Jan. 10 - 23:59 UTC Apr. 10 2019

Stage 3

10:00 UTC July 01 - 23:59 UTC Oct. 10 2019

What is the minimum / maximum amount of participation in ICO Joys?


Min/Max amount of a single person Contribution in USD

Private Sale

10k / no limit

Public Presale

6k / no limit


Public ICO Sale


Min/Max amount of a single person Contribution in USD

Stage 1

$0,4k / no limit

Stage 2

$0,4k / no limit

Stage 3

no limit / no limit

Who can participate in ICO?

We do not have geographical limits and a maximum deposits threshold. Any buyer or fund of any state and jurisdiction can participate in crowdfunding, if the national legislation of the buyer does not prohibit investing in the ICO.

According to the results of the Howey test, the cryptocurrency JOYS has the sign of utility-tokens: it is not a security under the laws of the United States of America.

When buying JOYS crypto currency, an buyer should know and observe restrictive measures related to the legislation of his country.

Is there a minimum and maximum ICO cap size?


Min/Max cap USD

Private Sale

1 m / 5 m

Public Presale

5 m / 30 m

Public ICO Sale

30 m / 105 m


Public ICO Sale


Min/Max cap USD

Stage 1

5 m / 50 m

Stage 2

5 m / 50 m

Stage 3

6 m / 60 m

Does Joys have a Bounty campaign?

You can get acquainted With the terms of the Bounty campaign on the site in the Bounty section.

What is JOYS?

JOYS, internal crypto currency, performs the role of "utility" of tokens unit for accounting of user actions, a means of rewarding the miners. In the future, it is planned to introduce the function of payment for the use of the system. Currency JOYS are a digital asset that gives access to the services specified in White Paper, which provides a distributed network of Joys.

Is JOYS a security?

No. JOYS has a sign of utility-tokens: its owners do not participate in company management, voting or profit distribution. Receiving JOYS, the buyer does not receive the creditor status. The essence of the internal crypto currency in the Joys project does not allow users to exchange currencies, incl. currencies that are securities.

For US buyers: according to the test conducted by Howey, the Securities Law, 1933 USA JOYS is not a security, the offer for the release of JOYS is exempted from registration with the SEC. Only qualified institutional investors are allowed to participate in ICO.

For buyers from Singapore: according to the laws of the Monetary Authority of Singapore «Securities and Futures Acts» (SFA) and the «Financial advisers Act» (FAA), JOYS is not a security.

On the basis of which blockchain released JOYS?

For JOYS emissions, we used a private blockchain-network based on Ethereum.

How many JOYS do you sell during the ICO?

At ICO we will place 5`500`000`000 (five and a half billion) JOYS.

What is the price of JOYS?

The price depends on the round and the date of its sale. You can get acquainted with the cost on the site in the ICO section.

What kind of cryptocurrency can I buy for JOYS?

List of currencies
accepted in JOYS'
payment system

In the first phase, only Bitcoin and Ethereum, the following currencies will be connected in the future: NEM [XEM], Reddcoin [RDD], Bancor [BNT], district0x [DNT], Edgeless [EDG], Bitcoin Gold [BTG], Litecoin [LTC], Siacoin [SC], BitCrystals [BCY], Ether Classic [ETC], Startcoin [START], Dogecoin [DOGE], Golem [GNT], , Waves [WAVES], Digibyte [DGB], Decred [DCR], Melon [MLN], Lisk [LSK], Blackcoin [BLK], EOS [EOS], Clams [CLAM], LBRY Credits [LBC], Factoids [FCT], Gnosis [GNO], Vertcoin [VTC], Augur [REP], Omni [MSC], Nxt [NXT], FunFair [FUN], RCN [RCN], Status [SNT], Voxels [VOX], OmiseGo [OMG], Storj [STORJ], iExec [RLC], Qtum [QTUM], Wings [WINGS], 0x [ZRX], SingularDTV [SNGLS], Basic Attention Token [BAT], Civic [CVC], Bitcoin Cash [BCH], WeTrust [TRST], FirstBlood [1ST], Counterparty [XCP], Steem [STEEM], Nubits [NBT], Neo [NEO], Peercoin [PPC], Salt [SALT], Numeraire [NMR], Aragon [ANT], Bitshares [BTS], GameCredits [GAME], Monacoin [MONA], Metal [MTL], Maidsafe [MAID], Swarm City [SWT], Novacoin [NVC], Tether [USDT], Matchpool [GUP], Ripple [XRP].

How quickly are JOYS credited?

From a few minutes to several days. It depends on several factors:

In which currency did you pay for the purchase (Fiat or Crypto-currency)
The time of payment system transaction from your country
The type of the crypto currency and the speed of transaction confirmation in the network

What happens to unsold JOYS?

Unsold JOYS are sent to the fund of the project team.

Where to store JOYS?

JOYS can be stored in purses on your computer or in purses on our servers. We support working with MyEtherwallet. Also we have our own application - the Wallet Joys Reticule.

The balance of the wallet is available in your account and by the address http://ethexplorer.joys.digital/home.

Will JOYS be traded on stock-exchanges?

At the moment we are considering the following exchanges for the listing of JOYS - Gatecoin, Coinnest, Mercatox, Yobit, EtherDelta, Livecoin, Bittrex, Poloniex, CoinRail, KuCoin, HitBTC, OKEX. The decision of the listing will be taken before the completion of the ICO.

The cost of JOYS will grow after it's placement in the exchange?

We expect JOYS to go up. For this there are prerequisites:

The global blockchain community highly appreciated the idea of the project;
We have an experienced, well-coordinated team;
We have a finished,ready product, not just a concept;
We follow the terms of our roadmap;
The initial cost of JOYS makes it possible to invest in the project without obstacles.

How to register in the personal area?

We will open the investor's cabinet in May. You will need to click on the link, fill out the form and confirm the account.

Do you carry out the procedure KYC - «Know your customer»?

Yes, we do. After confirming the account, fill in the details of your profile - and you can buy JOYS.

What should I do if the activation letter didn't arrive?

Check spam.

Also on ICO days, letters can reach within 10 minutes due to a high load.

How to restore the access password to the personal area?

Write a request for password recovery in any form and send to the support team: [email protected]

Can I have more than one account?

We do not recommend deliberately creating multiple accounts in the system.