• En
  • Ru
  • Kr
  • Jp
  • Cn
  • Fr
  • It
  • De
  • Sp
  • Pt
  • Tr
  • Pl
  • Ar
  • Ph
  • Id
  • Hi
  • Nl
  • Vi
  • Cs
  • Gr
  • Ro
  • Hu
  • Dk
  • He
  • Hr
  • Sr
  • Lv
Sign in Sign up
#Blockchain, #Advertising & Marketing All projects

Metoken: The Social Commerce Revolution

Social Commerce is growing faster than traditional eCommerce

stage Ended crowdsale


  • Employees6


man Jonathan Leong

Founder and Chairman

Serial entrepreneur with platforms transacting billions per month

man Rufus Parkinson

CEO and Co-founder of Me Token

Formerly LVMH

man Alan Lian

Tech Lead

Developed Style.me patented tech stack, 13 years software development and architecture

man Sebastian Hewing

Product & Business Insights Director

Formerly Rocket Internet / Zalando

man Eric Lin


Blockchain technology and business strategist, formerly Founder/COO StarVR, Microsoft, Acer


man Ali Ayyash

Founder and CEO Lumeos, ex-Bee Token / Google / Amazon

man Min Kim

Founder of Blocultural Studios / Director of Marketing HBUS

man Krishna Ramachandra

Senior Managing Director of Duane Morris & Selvam LLP & Global Blockchain Foundation Board Advisor

man George Chang

eCommerce executive, ex-Rakuten/Sears/Newegg

Crowdsale details

Distribution of tokens
  • Crowdsale (35%)
  • Incentives for marketing the Platform (20%)
  • Advisors & team (10%)
  • Future verticals & extension of ecosystem (35%)
Budget allocation
  • Technology/R&D (50%)
  • Marketing & Content (26%)
  • Business Development (12%)
  • Contingency/Other (4%)
  • Operations/G&A (8%)
Details Indicators
Token Symbol MET
Full Token Name Metoken
Pre-crowdsale Start July 23rd, 00:00 GMT+03:00
Pre-crowdsale End August 22nd, 00:00 GMT+03:00
Crowdsale Start August 23rd, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or October 22nd, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, $20000000
Crowdsale Soft Cap Yes, $7000000
Domain owner Individual

Cost of the token

1 token for 0.09 $

Price without discounts


Bonus Dates Minimum purchase amount
20% July 23 — August 22, 2018 1 ETH
30% July 23 — August 22, 2018 20 ETH

Accepted currency

  • Ethereum

Rate the project

Estimate the project on a five-point scale or switch to the simple scale

Five-point scale Simple scale

Relevance of the problem and Market size

1 2 3 4 5

Product competitiveness

1 2 3 4 5

Founders, Team & Advisors

1 2 3 4 5

Budget allocation and roadmap

1 2 3 4 5

Token economy, Tokenization & Business model

1 2 3 4 5

Distribution & Lock up of tokens, Discounts for early buyers

1 2 3 4 5

Summary rate the project

1 2 3 4 5



Can you tell us a little about how Style.me came to be? What’s the summary of your origin story?

Style.me was founded in 2015 by Jonathan Leong with the goal of disrupting fashion eCommerce by providing a personalized shopping experience that bridges the gap between inspiration and the current online purchase experience. A friend of Jonathan’s at the time was launching a new women’s couture brand via ecommerce. She was frustrated that her consumers had no way to try on such expensive items before they purchased, risking a very unhappy purchase experience if finally the item didn’t fit or just didn’t look good on them/wasn’t their style. Thus Style.me was born.

How do you use blockchain in your project?

We see a need to utilize blockchain to give back users ownership and privacy of their social media data, and to power the relationship between and properly reward influencers, shoppers, and brands, through tokenized incentives.

Do you have a product already?

Our B2C product utilizing Me Token is currently in development with an MVP to be launched in Q4 2018. However, Style.me’s existing B2B product with the patented 3D scanning and virtual fitting room technology is already live with clients in the US market (www.style.me).

Is Me Token part of your business-model? What are Me tokens and what are they used for?

Me Token is definitely at the core of this social commerce B2C app, powering the relationship between the influencers, shoppers, and brands. Me tokens can be used for rewarding content engagement, giving/getting styling advice, purchase discounts, cross-promoting posts, reward users for opt-in data, and held to unlock influencer earnings tiers.

Does your team have required experience to accomplish roadmap goals?

Our team is coming from the high end fashion industry rather than from a non-industry background. We have a development team in Taiwan and a commercial team in New York, led by a unique leadership team with the unique blend of fashion, blockchain & business execution track records.

Me Tokens be available on exchanges after the ICO?

Me Tokens are target to list on exchanges approximately a month after the ICO.