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#Blockchain All projects

MILC: Tokenising the media industry

License, trading & sales platform for high-quality video content, for international broadcasting, VOD & online video publishing

stage Ended crowdsale


  • Employees24



Hendrik Hey

Founder & Managing Director

Eugen Nussbaum

Senior Producer & Corporate Development

Manuel Mariadassou

Chief Technical Officer

Esther Hey

Head of Sales

Sandra Leinfelder

Online Editor

Anna Vogt

TV Editor

Kosta Gerodimos

Technical Director

Theo Theodoridis

Web Developer

Ilya Bychkov

Web Developer

Manuela Peter

Management Assistant

Gabriele Franz

Accounting / Controlling

Philipp Maasberg


Larissa Melville

Online Editor

Charlotte Faul

Online Editor

Holly Hey

TV Editor

Tom Stahl

Market Researcher


man Helmut Rebstock

Co-Founder and Chairman TGOOD

Helmut is a specialist in field of electric power distribution. He created successful ventures in China and Europe. His work-life is based on entrepreneurial experience exclusively in China since 1998. Past corporate life in EE research (MIT), strategic planning (communication systems) and marketing of industrial goods (European high-speed rail technology).

man Daniel Benninger

CEO a.i. und Verwaltungsrat SWISS TXT AG

Since more than 10 years, he is an expert in Information& communication technology. Daniel’s experience is a connection of practical, enterprise work and university research based in Lucerne University of Applied Science, where he is a lecturer.

man Robin Ribback

Innovation Manager - R&D Networks - ict Projects SWISS TXT AG

Over 25 years of experience in IT, cloud services, online media and broadcasting. His main scope is business& product development. Since a year, he is an Innovation Manager in SwissTXT.

man Daniel Haudenschild

CEO Swisscom Blockchain AG

With over 20 years of Big-4 advisory in financial services, Daniel brings an outcome oriented approach to blockchain. He brings an international view on the business, with over 10 years in Europe, Africa, Asia, and the Americas. Daniel was heading the distributed ledgers team in his former position, and has consistently led teams to deliver value with blockchain.

man Sven Moller

Head of ICO Advisory Swisscom Blockchain AG

Sven is a blockchain and distributed leger evangelist. He has a strong technical background and also worked as management consultant with a big 4. He has gained experience with several projects in the industry as IT architect and project manager. With his team he won several hackathons and innovation competitions in the blockchain space.

Crowdsale details

Distribution of tokens
  • Crowdsale (52%)
  • Future stakeholders (25%)
  • Partners, advisors & founders (10%)
  • Team (8%)
  • Bounties (5%)
Budget allocation
  • Creation of video platform ($3000000)
  • Blockchain development ($2000000)
  • Sales Europe ($5000000)
  • Sales USA/Canada/Latin America ($5000000)
  • Sales Asia ($3000000)
  • Sales rest of the world ($3000000)
Details Indicators
Token Symbol MILC
Full Token Name MILC token
Pre-sale Start March 21st, 00:00 GMT+03:00
Pre-sale End April 21st, 00:00 GMT+03:00
Pre-crowdsale Start June 1st, 00:00 GMT+03:00
Pre-crowdsale End July 31st, 00:00 GMT+03:00
Crowdsale Start September 1st, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or October 31st, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, 39000000 €
Token type utility token
Domain owner Individual

Cost of the token

1 token for 4.79 Euro

Price without discounts

Discounts and Bonuses

Discount Dates Minimum purchase amount
30% March 21 — April 21, 2018
Discount Dates Minimum purchase amount
17% June 01 — July 31, 2018

Accepted currency

  • Bitcoin
  • Ethereum
  • Fiat

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What are the advantages of the MILC?

Most of the previous ICOs are StartUps, which have a good idea and vision, but the realization and success are first to be proven. Welt der Wunder has been part of the media industry for more than 20 years and a broadcast network with a German and a Swiss TV channel. The distribution platform is developed and used together with our partner Swiss TXT. With decades of experience, we don’t enter a new market, but solve pain points by offering a sophisticated solution - with ongoing trading and good supply and demand.

What risks exist when I invest?

The token sale represents a voluntary contribution towards the development of this project by its current and future team as it is described in this whitepaper. The token does not grant any redemption rights, direct equity stake nor profit sharing. It does not represent an owner ship right or claim in the platform, revenues or intellectual property, either present or future.

Despite best efforts of Welt der Wunder and its diligence to bring this project forward, all contributors should be aware that their contributions are not refund able and accept the inherent risk of project failure at any stage of development, affected by either internal or external factors that are out of the control scope of Welt der Wunder. Furthermore you are expected and agree to give full considerations to all risk factors, including but not limited to the volatility of cryptocurrency prices and markets in general, risks of systemic failure, risks of code failure, bugs, hardware failure, loss of data, theft, lost usernames, passwords or private keys, incorrectly executed transactions and/or hacks which can lead to, inter alia, the complete loss of the token.

How can I purchase MILC tokens?

For the purchase of tokens, we provide our own Launchpad on our homepage. This is an application that guides the user through the buying process.

What is the contract address?

Contract Address: 0xD717B75404022fb1C8582ADf1c66B9A553811754
Decimals: 18
Symbol: MILC

When does the platform goes live?

After the end of the ICO, the final development will take about six months, so that the launch of the platform in Q4 2018 is expected.

Will an Exchange listing follow?

We see the tradability of tokens as an essential part of an ICO. From the regulator's point of view, a key issue in classifying tokens is "whether they are tradable or transferable from the very beginning of the ICO." Since the MILC is a utility token with a clear function on the platform, a listing during the ICO is not guaranteed and answered at the earliest after the ICO.