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#Blockchain All projects

MOBU: The Future of Security Tokens

A decentralised blockchain based organised ICO platform for Security Tokens.

stage Ended crowdsale

4.2 Rating

by 5 users


    man Juan Engelbrecth


    Juan obtained a B.Comm. Chartered Accounting degree at the North West University, South Africa and an Honours B.Comm.Cost and Management Accounting degree obtained at the University of South Africa (Unisa). The last-mentioned qualification is on par with the Chartered Institution of Management Accountants (CIMA) managerial level. Juan completed his RPE’s and wrote the Stockbroker SAIS examinations enabling him to trade directly on the JSE and providing financial advice on the stock market. During his audit articles at BDO, the 5th largest audit firm in the world, he gained valuable experience in financial and investment management of several leading SouthAfrican companies.

    As equity trader at Goldings, Torr & De Decker Stockbrokers in Sandton, South Africa, Juan traded with multi-millions directly on the JSE for two years and learned from the best as a young graduate. He bought his first shares at the age of 15 and have been involved in business ever since. Juan gained invaluable knowledge and experience on senior management level when he was appointed as Group Financial Manager at Shopfitting Studio in Pretoria, South Africa. Prominent franchises such as Reggies, Famousbrands, Contempo, Chamberlains, Coricraft and Rhapsody’s were some of their respected clients. Thereafter, Juan was appointed as Portfolio Manager at SA Asset Management in Pretoria, South Africa where he broadened his expertise in finance, investments and the stock market. Juan established Evolve Fund Managers in 2013 and acts as director (in co-operation with the directors of Goldings, Torr & De Decker Stock Broking firm in Sandton, South Africa) managing investors’ funds in pension funds, discretionary mandates and several other types of investments. Juan also acts as director of RFS Asset Management and Khalifa Capital that also specialise in asset management.

    Juan expanded his horizons when he realised the huge potential of blockchain technology and how it will revolutionize business and redefine companies and economies in the world. Juan established Zaber Import Export (Pty) Ltd and subsequently acts as CEO of the company. Juan (in partnership with Paul Pelser – a MOBU management team member) proved to operate one of the largest cryptocurrency miners in the southern hemisphere as early adopters of the blockchain technology. They manage four large cryptomining farms that showed a turnover of ZAR 100 mil for 2017 alone. As CEO of Zaber Import Export, Juan recognised the huge potential of the huge arbitration opportunity in commodities in Zimbabwe and exports chrome and lithium to Dubai as well.

    As CEO of Zabercoin ICO Juan gained invaluable knowledge, experience and lessons on how to successfully raise funds on the blockchain. In his endeavours, he was afforded the opportunity to establish strong business relationships with strong leaders in the blockchain space and cryptocurrency community. Juan has learned a valuable lesson namely that there is more to an ICO than just the “hype”. For example, although he personally invested 1 million USD into Zabercoin he believes this to be a learning curve appointed for a greater purpose and long-term goal. “The best way of learning anything is by doing it and not to be embarrassed if things do not always go according to plan but to learn from them and start again.” – Richard Branson.

    When Juan takes an idea, he flies with it. He takes bold actions when everyone else is afraid to venture into uncharted waters. Juan’s individuality, ability to recognise opportunities, strategic decision-making skills, passion and persistence make Juan a very successful entrepreneur. Juan will play a vital role in leading MOBU to big heights and great success.

    man Paul Pelser (CA)SA


    Paul was one of the team members of Zabercoin ICO in 2017 where he gained invaluable knowledge, experience and lessons on how to successfully raise money on the blockchain. After obtaining a B. Compt degree at the University of South Africa in 2000, Paul was appointed as Internal Auditor at Sasol. Sasol was established in 1950 in South Africa and since then developed into an international integrated chemicals and energy company that leverages technologies and the expertise of their work force of more than 30,000 in 33 countries. Paul produces a range of high-value product stream, including liquid fuels, chemicals, and low-carbon electricity. In 2006, Paul obtained a B. Compt (Honnours) degree at the University of South Africa (Unisa). In 2011, he passed the CA (SA) Board examinations to qualify as Chartered Accountant and Registered Auditor. Paul gained valuable experience in the fields of accounting, tax and auditing when he established Pelser Accountants in 2002 and PSP Audit Services in 2011. Both these firms are still active and successful.

    In addition, Paul demonstrates his expertise and skills by his appointment as Chief Audit Executive (board level) at Thistle Mining. Thistle Mining is a gold mining Canadian company that operates both in South Africa and the Philippines. Currently Paul also plays a significant role as Director and shareholder of both Pregal Mining (Pty) Ltd (an earthmoving operations mining company) and Sahalee Enterprises (Pty) Ltd (a crypto mining operations company).

    More importantly, and very relevant to MOBU, Paul has been one of the early adopters of blockchain technology and is currently actively involved in some of the largest cryptocurrency mining farms in the southern hemisphere.

    With his hands-on knowledge, understanding and experience of blockchain and crypto, Paul will play a significant role in MOBU especially in terms of finances and compliance.

    man Brian Golding


    Brian was one of the team members of Zabercoin ICO in 2017 where he gained invaluable knowledge, experience and lessons on how to successfully raise money on the blockchain. Brian is the CEO, Managing Partner & Controlling Stockbroker of Golding, Torr & De Decker (Pty) Ltd. He is a Financial Markets professional, with over 30-years’ experience over a broad range of the South African investment markets. Brian is also a member of the S.A. Institute of Stockbrokers with an in-depth knowledge of the financial markets.

    In addition to the fact that Brian trades in his personal capacity in his own portfolio, he also fulfils the critical role as manager of a JSE member firm where securities are traded in markets like equity securities, derivatives and fixed-income securities.

    Brian will play a significant role in MOBU mostly due to his good knowledge and expertise about regulatory compliance and specifications which is very relevant to MOBU and what MOBU stands for.

    man Frikkie van Biljon


    Frikkie started coding at the early age of 11 where he discovered QBasic on his home computer. Eversince he was driven to "beat" the computer with programming excercises.

    After school he graduated from the North-West University in 2009 and a BSc. degree in Information Technology (IT).

    In 2004 he started his web development career. Since then he has been working actively as a web developer for the last years and quickly worked his way up as System Architect and Senior Lead Developer. Over this time he managed to aquire quite a few prizes for his web development capabilities.

    Frikkie worked at on of the largest vocational services in Africa where he was hired to research and improve their system's performance. Challenges included overcoming the shortcomings of internet reliability in Nigeria.

    At Mukon he was head of development for a web based LIMS developed in JavaScript (AngularJS) and NodeJS. He further implemented a single signon platform for all projects shipped by Mukon. All web projects are developed on the framework he implemented. Implementation of the backend consistent of various tech: C#, WebServices, NodeJS, RESTful services and reporting with SSRS. He regularly had to tutor his colleagues to bring them up to speed on new tech and coding methodologies.

    Frikkie is currently a lead JavaScript developer for one of the largest software firms in South Africa. He fulfills the role of Lead JavaScript developer at Momentum's head office.

    He is tasked to manage and overview the coding standards of all JavaScript projects for his department. Part of his position is to research and present on new technologies and how it can be incorporated within the business.

    As a developer he has quite a technical egde - working with programming language spanning a broad range: Pascal, Delphi, C#, Visual Basic, PHP, JavaScript, Java.

    Although he does not have active blockchain coding experience is he still well versed on the subject. With his architect background and exposure to verious technologies he will be able to oversee and plan a system that will be scalable and maintainable.

    man Ettiene Pretorius

    Business Development

    Ettiene was one of the team members of Zabercoin ICO in 2017 where he gained invaluable knowledge, experience and lessons on how to successfully raise money on the blockchain. Etienne obtained a bachelor’s degree at the North West University and recently completed his master’s degree in Real Estate Development. He received the Entrepreneur of the Year Award by ABSA in 2003 for a property development he successfully managed during his studies at the North West University.

    Founder and Director of South African Capital Partnering, Etienne is focused on setting a trend by influencing the future of South African real estate entrepreneurs. He invites others to join the experience by taking part in their investment opportunities, signature developments, dynamic construction, and sales team when they network to act as game-changers for optimal synergy. South African Capital Partnering combine their unlimited drive and resources to bring opportunity and products within developments, investments, construction, and real estate sales. South African Capital Partnering strives to introduce the unfamiliar concept of ‘Going Green’ in South Africa by targeting the medium LSM, showing the country that it can be done affordably, ultimately changing our carbon footprint and reaching for a better future.

    Etienne has a very strong business and property development track record and continues to give investors above-market-related returns. Etienne will play a significant role in MOBU especially in terms of ensuring the protection and development of investors’ interests.

    Read more:




    man Ronen Sartena

    Director Of Business Development At The Real Start

    Alongside Bobir is Ronen, the Director of Business Development at The Real Start.

    Responsible for all lead generation, sales pipe management, proposal documentation, closing new business, and managing relationships once they’re with the company.

    Implemented unique processes which have helped to generate a multi-million dollar pipeline of prospective clients.

    Past experience includes founding Bar Guru, a Groupon like app focusing on specials and events at bars. Grew to 20 full time clients, and accord figures of revenue, within 4 months.

    Before Bar Guru, Ronen was a Sales Consultant at Meltwater – where he was a top 10 seller out of 600 globally, selling $550k in one year or over 130% of his quota.

    In that time he personally established new business relationships with over fifty organizations across North America.

    Some key clientele include PetSmart, PATH, Avera Health, Hachette Book Group, Military Order of the Purple Heart, Hebrew SeniorLife, Michigan Supreme Court, United States Hockey League, Miller Canfield, and Radware.

    Before Meltwater Ronen was a registered Series 7/63 Broker at RF Lafferty, where he helped hedge funds identify market opportunities through option-trading anomalies.

    Crowdsale details

    Distribution of tokens
    • Crowdsale (80%)
    • Team (Frozen 1 Year) (12%)
    • Advisors (4%)
    • Bounty (3%)
    • Airdrop (1%)
    Details Indicators
    Token Symbol MOBU
    Full Token Name MOBU Token
    Pre-crowdsale Start September 1st, 00:00 GMT+03:00
    Pre-crowdsale End September 15th, 00:00 GMT+03:00
    Crowdsale Start December 1st, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or January 15th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $35000000
    Crowdsale Soft Cap Yes, $1000000
    Token type utility token
    Domain owner Individual

    Cost of the token

    1 token for 0.15 $

    Price without discounts


    Bonus ICO
    20% - 0%

    Bonus Dates Minimum purchase amount
    25% September 01 — 15, 2018

    Accepted currency

    • Bitcoin
    • Ethereum

    Rate the project

    Estimate the project on a five-point scale or switch to the simple scale

    Five-point scale Simple scale

    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Jordan Semanda August 26, 2018
    Rating of project


    On top of having the road map being executed in a reasonable time frame the team has done a thunderous job in putting the details of its execution to book which shows the diligence of the core tem and its members at large this builds trust on the side of investors which also implies that they will be able to deliver tasks on a timely basis.

    Risks and disadvantages

    It hasn't been mentioned weather the team has a current market being served this puts the project at a red line of whether they will able to live up to their speculations of having a successful intro into the market and do a diligent job towards serving the customers.


    With everyone in the society looking forward to having a share or playing a rollin the growing industry of digital currency the doubt that is filled within them is the issue of security and safety of their digital tokens since this platform offers these services n particular t might be the future of having more people get involved in the market of digital trading.

    Anne Bryn August 25, 2018
    Rating of project


    Several legal entities provide legal support to MOBU. The startup solves a real distinct problem. MOBU token is intended to be listed on many exchages worldwide. The sound business plan explains why the startup differentiates itself from the competitors.

    Risks and disadvantages

    Despite many people follow the startup on social networks, their activity is low, I cannot suggest if that is a real support.


    Exploring the security market with MOBU would be an interesting process. It is recognised that investment in security tokens is risky due to legislative limitations, meanwhile legislation differs from country to country and it is also subject to change. The project is a pioneer on the closed market with a huge potential.

    James Young August 23, 2018
    Rating of project


    I like an introduction video of this project, as it provides a clear understanding of the project purpose and potential. The white paper also includes a comparison with other available solutions along with a detailed description of the team background. As a result, it looks more authentic and so is the presence of a working an interactive website.

    Risks and disadvantages

    According to the traffic statistics, the awareness schemes are promising but my main concern relates to the beta start date which is planned for the mid of the next year.


    The team should invest a lot of effort in sustaining the interest in the project through more aggressive advertising and of course presenting a proof of concept.

    Sofia Medda August 22, 2018
    Rating of project


    There are tens of thousands of followers on social networks. MOBU token has strong utility functions. The total amount of tokens in circulation is limited, as the project has Hard Cap and there will never be an additional emission of tokens.

    Risks and disadvantages

    Issuing security tokens is not approved by authorities of the majority of the countries. So we can hope that there will be legislative amendments, but before it happens the project may face difficulties.


    The project has a reliable business model. Highly motivated participants (especially issuers, who wish to get support and to sell their security tokens and KYC providers, who will be able to find new clients) will be interested to hold MOBU tokens. So I think this ecosystem can grow and develop even without offering additional incentives, which is a great advantage.

    Denys Serhiichuk August 10, 2018
    Rating of project


    The website is available in different languages, which is a plus for the project.Team consists of experienced members. Thus, there is lots of information about them. The same is applied to advisors. Moreover, there are also partners to the project. Among them there are such companies as AmaZix, FusionICO.pro and others. Marketing is the pros. Media coverage is performed at the high level. Thus, there are dozens of social networks, where people get information about the ICO. Moreover, there are bonuses for early investors.

    Risks and disadvantages

    There is no working product, which is a drawback.Perhaps, that is the only possible disadvantage.


    Overall, I would recommend the following ICO for investing. There is clear vision of platform development by the team, according to its Roadmap.


    Frequently Asked Questions


    Utility tokens, also called user tokens or app coins, represent future access to a company’s product or service. The defining characteristic of utility tokens is that they are not designed as investments; if properly structured, this feature exempts utility tokens from federal laws governing securities. The utility tokens are services or units of services that can be purchased.


    If a crypto token derives its value from an external, tradable asset, it is classified as a security token and becomes subject to federal securities regulations. Failure to abide by these regulations could result in costly penalties and could threaten to derail a project. However, if a start-up meets all its regulatory obligations, the security token classification creates the potential for a wide variety of applications, the most promising of which is the ability to issue tokens that represent shares of company stock.


    MOBU is a decentralised blockchain based organised ICO platform for Security Tokens. Real businesses such as property development companies, gold mines, retail companies and many more will be able to launch security tokens on the MOBU platform. MOBU connects validated entrepreneurs and investors by cutting out middlemen.


    MOBU solves a distinct problem in a multi-trillion-dollar securities market. It connects validated investors and security tokens ICOs by cutting out the middlemen. Its clear business model demonstrates the unique use of and demand for the MOBU token on the MOBU platform by tender users but also receiving a small percentage of all ICO`s on MOBU to ensure both the success of future ICO`s and financial benefit of MOBU token holders. The establishment of bank partnerships ensures that all users will be able to convert fiat to cryptocurrency and support MOBU. MOBU has a different but unique escrow philosophy to protect investors and ensure higher return on investments. For example, MOBU ensures issuers of ICO`s not to have access to 100% of the funds after ICO`s. Investors will be able to exit ICO`s pro-rata after ICO if the team does not uphold to targets set. The MOBU platform ensures competitive pricing for legal, smart contract design, etc. to ensure lower barriers to entry and higher profitability for investors.


    MOBU restricts tokens to verified users by:

    providing an ecosystem with a vetted tender process with strict criteria (rating system) for service providers in terms of track record, pricing, capital requirements, etc.
    deploying a network of authorization centers for KYC/AML compliance
    deploying a network of authorization centers for SEC approval for securities (reg CF, reg 504, reg 506(b), 506(c))
    deploying a network of authorization centers for a new standard “Know Your Supplier” (KYS) for due diligence (DD) compliance for legal providers, smart contract developers, KYC/AML providers and escrow providers
    MOBU introduces a new innovative method of escrow services to ICO`s:

    investors are able to exit the ICO after the crowdsale on a pro-rata basis if the ICO issuers do not adhere to their roadmap or goals
    this ensures a higher overall ROI for investors
    MOBU strengthens investor protection by:

    limiting certain sales to accredited investors
    providing bank support in safe-keeping the proceeds of security token ICO funds in a decentralized escrow account
    providing bank support to investors by partnering with commercial banks giving them the guarantee that banks will not block transactions when fiat money is converted into cryptocurrency
    creating a network of confidence and trust that will boost economic efficiency and incentivize community growth


    If MOBU raises US $10m: MOBU will develop the first forex and crypto percentage allocation money management (PAMM) ICO on MOBU’s platform and retain 20% of the authorised tokens to ensure that MOBU increases in value and that more resources are put into place to develop MOBU to its full potential. Blockchain was developed to prove data is real and this will be the first forex ICO that we are aware of. Blockchain Forex Managers will not be able to be dishonest about performance figures, management fees and assets under management anymore. This will ensure lower administration fees for investors. If MOBU raises US $20m: MOBU will develop the first crowdfarming ICO on MOBU’s platform and will also retain 20% of the authorised tokens to ensure that MOBU increases in value and that more resources are put into place to develop MOBU to its full potential. The blockchain is used for information that needs to be exposed. We will effectively provide detailed information and statistics about land around the globe to the blockchain with technology like HTTPS://WHAT3WORDS.COM.

    If MOBU raises US $30m or more: MOBU will develop a regulatory approved security token platform for MOBU tokens. This will give all investors the guarantee that all MOBU ICO`s can be listed on an exchange and that in this way liquidity will be ensured.


    All our code base will remain open source and available on our public GitHub and Etherscan.io.


    Yes, indeed. MOBU will launch with two different block explorers, both with extensive APIs. An API is a set of functions and procedures that allow the creation of applications which access features or data of an operating system, application or other service.


    Currently the management team of MOBU is working very hard to explore ways securing the confidentiality of transactions and developing various other privacy technologies. The main objective is to adopt the technology that best addresses privacy without sacrificing security and other critical concerns.


    - AXIS Legal Counsel, Los Angeles, USA
    - Barnard INC Attorneys, Pretoria, South Africa
    - Adams & Adams Attorneys, Pretoria, South Africa


    The total coin supply, therefore 100% of the offering is pre-mined and distributed during the ICO. There is a block reward following the genesis block. MOBU holders indicating that they wish to reinforce their MOBUs will be rewarded with the fees produced from the transactions in the present block.


    The full supply (100%) of MOBU is sold during the ICO. All the MOBU tokens are distributed at the time when the network goes live and during the time of the creation of the genesis block.


    A maximum of 700,000,000 tokens. The full supply (100%) of MOBU tokens are sold during the ICO. There will never be more tokens issued. The tokens that are sold at the time of the ICO will always be the only tokens in circulation.


    1st of August 2018 until 15th of August 2018.




    1st of November 2018 until 15th of December 2018.


    It ranges from 20-0%.


    The minimum investment amount for the pre-sale is 1 ETH for a 25% bonus allocation. It will be an open pre-sale!


    Ethereum (ETH) and Bitcoin (BTC).


    There are many exchanges that sell Ethereum for fiat or cryptocurrency. These include: Coinbase, Luno, Xapo, Poloniex, Kraken, Bitfinex, Gemini, Bittrex and Cex.io. Please send your purchased ETH or BTC to a compatible wallet whose private keys you own and control prior to sending to the token sale.


    The following wallets are known to be compatible with Ethereum tokens (ERC20 standard) and may allow you to receive and view your balances: JAXX, MyEtherWallet (no download needed), Mist (Desktop), Parity (Desktop), imToken (iOS), imToken (Android).


    Yes, indeed. You will be able to trade MOBU after the MAIN ICO and after it has been listed on exchanges. MOBU will be available on most exchanges worldwide. MOBU management have opened up discussions with several exchanges such as Bittrex, shapeshift and poloniex but have been approved by Global Crypto Exchange.