OpenBrix: Decentralised property portal
Decentralised network that connects all key players in property letting & sales market on a single network
LEGAL ADVISOR GOVERNANCE COMMITEE
Dr Md Sadek Ferdous
CHIEF TECHNICAL OFFICER
DIRECTOR OF DATA ANALYTICS AND INSIGHT
Dr Krzysztof Przysowa
DIRECTOR OF CYBER SECURITY
DIRECTOR OF PROJECT MANAGEMENT
Chi Wai Li
SENIOR UX DESIGNER
Steven Di Vincenzo
HEAD INVESTOR RELATIONS & PRODUCTS
HEAD CORPORATE PARTNERSHIPS
HEAD OF SUPPLIER RELATIONS
Mizan Abdul Kadir
COUNTRY OPERATIONS LEAD (UK)
COUNTRY OPERATIONS LEAD (GERMANY)
COUNTRY OPERATIONS LEAD (EASTERN EUROPE)
HEAD OF CONTRACT MANAGMENT
HEAD OF RESEARCH
CHIEF MARKETING OFFICER
DIRECTOR OF PR
ICO CAMPAIGN MANAGER
TECHNICAL PRODUCTIONS MANAGER
HEAD OF SOCIAL MEDIA & MARKETING
SOCIAL MEDIA / MARKETING COORDINATOR
SOCIAL MEDIA / MARKETING COORDINATOR
INVESTMENT ADVISOR & CO FOUNDER
ITO ADVISOR - OPERATIONS
Manuel Romero Munoz
GLOBAL OPERATIONS ADVISOR
WEB DEVELOPMENT / ALPHA RELEASE ADVISOR
- Crowdsale (25%)
- Team & Advisors (10%)
- Bounty (4%)
- Reserve (55%)
- Partners (6%)
- Operations (10%)
- Professional costs (15%)
- OpenBrix development (25%)
- Marketing (50%)
Cost of the token1000 tokens for 1 eth
Price without discounts
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Estimate the project on a five-point scale or switch to the simple scale
Estimate the project on a simple scale or switch to the five-point scale
Relevance of the problem and Market size
Founders, Team & Advisors
Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers
Summary rate the project
Rate the project by other users5
A global market is being considered by openbix and this gives it a variety of options to have its strong market base and out compete competitors. Transparency will be provided since everything is community run.
Risks and disadvantages
Openbix is not currently serving any market or having experience in successful integration into the global market this brings about doubt in its capabilities as regards its potential to mannover through the market obstacles.
Despite the fact that a start up has some f the required features for it to be considered as a potential profitable venture, it will also face criticism and consideration if found to be missing some major aspects in this situation therefore lack of advisors is a major setback to the projects progress.
Openbrix provides a high opportunity to investors with alternative digital currencies of up to three variants which creates access to more investors this strategy alone gives higher chance to the attainment of the hard cap required to commence operation and implementation.
Risks and disadvantages
No information has been provided about the team and their past experiences in the field of digital currency or online marketing this is misleading to the interested potential parties who would wish to invest in openbrix.
Development of a community is important and this can tantamount into development of other communities or more so integration of other communities which will make this definitely a resourceful and profitable venture.
The startup received its first investment from co-founder Phil Millo from MPCX Capital. The "buy back and burn" strategy is designated for raising the value of the token. The team ensures that if the token will raise in value, the cost of services will be the same in fiat equivalent.
Risks and disadvantages
There is no information about lock in periods for token holders, just a brief mention about it.
The idea is attractive, the team has a vast professional experience. As of now though there is no alpha or demo version, marketing plan is not presented.
Firstly, big attention was paid to documentation. Besides regular Whitepaper, there is also a Lite version of such, where the main features are outlined. Team consists of lots of members. Moreover, there are also skillful advisors. Bounty campaign plays a crucial role in terms of platform promotion. Another advantage concerns crowdsale details. Only 10 % from all tokens are kept for the team. That share is not too high, as token rate could noe be easily manipulated on the market.
Risks and disadvantages
A significant disadvantage is the lack of the MVP. More attention could be attracted at marketing. There are not so many social networks, where people can information about the platform.
The idea of connecting property industry and blockchain is not new. There are other projects aimed at the same issue, for example ICO of Real platform. Its token sale was finished long time ago and it is already traded on the market. Investors could attract attention at OpenBrix when it releases at least a working product
The project has partnership with FYDO Exchange. Users will be able to make payments in BRIX tokens with lower transaction fees.
Risks and disadvantages
Demo platform will only be launched on March 1st 2019, which is a long time. I even think something may change during this time.
The Whitepaper provides a market overview in several European countries, where the project is planned to be launched. As we can see now it is a proper time for developing a project like this. I hope the project will be successful in UK. It's difficult to say about further development, because the platform is planned to be launched in other countries in about 2, 3, 4 and even 5 years.
What is OpenBrix?
OpenBrix is a property portal built on a simple and transparent network. Our mission is to open the property market to Property Owners, Managers, Estate Agents, Renters and Buyers, with an emphasis on fairness and community.
What is your vision?
We want to create a property network which is open to everyone.
Our vision is that OpenBrix becomes the property platform that enables innovation in the PropTech space. The platform will act not just as a service provider, but also as an enabler to other PropTech innovators to build on the work we have done. We will be actively engaging other PropTech businesses, from securitisation and land registration to property investors to come join our network.
Our main vision is to fully realise the dream of disintermediation that the '.com' revolutionn promised but did not deliver.
We will not discriminate against centralised or decentralised applications. We simply want to give choice to our customers so they can have all option available to them.
OpenBrix will create a property network, which is open to everyone.
Are you planning to replace Estate Agents?
Our founders are private property owners, who greatly value the services Estate Agents and Property Managers provide, from viewings and negotiations to regulatory and contractual advice.
However, we do not believe that one group, be that estate agents or property portals, should hold all the power. OpenBrix will develop an open network which will give property owners the freedom to choose how they wish to market their property. They will be free to choose to market directly to tenants and buyers, or choose to use the value-added services that estate agent / property managers provide.
There are a lot of ICO / ITO scams out there, why can I trust you?
At OpenBrix we start with Trust. The fact is, as a crypto investor you need to be sure that we are going to deliver on our commitments. At OpenBrix it is our firm hope that the strength, integrity and reputation of our team will alleviate any concerns you may have when considering this kind of investment.
We have a globally renowned, high profile team who have distinguished, high-profile careers and a lifetime of reputation to protect.
Our team of experts and advisers include some truly high-profile names such Tom Fox, President of the San Jose Earthquakes (MLS club), Tracey Follows Head of Strategy at WIRED Consulting, and the Rt Hon Grant Shapps MP, Member of Her Majesties Privy Council.
Unlike some ICO / ITO teams, our high profile and visibility means we cannot hide away post-ITO.
We have a governance board that will ensure that the token raise is spent according to our vision and the plans that our token holders have endorsed. OpenBrix is represented by one of London's most reputable legal firms, Layton LLP to ensure that everything we do is open, transparent and legal.
At OpenBrix we have gone to great lengths to assure our investors that this is one of the most comprehensive and secure Initial Token Offering (ITO) out there.
Can your team build OpenBrix?
Yes, we can!
Our CEO, Shahad Choudhury is an experienced entrepreneur, having started his journey managing his family's property business at the age of 15. Since then he's set up and has been involved in many start-up tech business, most recently a PropTech start-up called CloudAbode. He is an adviser to both the UK Parliamentary Blockchain Committee and the AI Global Governance Task Force.
Our Chief Technical Strategist & Co founder, Adi Ben Ari, is the CEO of Applied Blockchain and has built a blockchain company from scratch to over 35 staff. Applied Blockchain has built many blockchain applications for private sector companies and the UK Government. Adi was also key advisor to a similar but more complex version of OpenBrix called rentberry.
Our Chief Technical Officer Dr Sadek Ferdous has a PHD in blockchain technology and is a UK Cabinet Officer fellow. He has lead teams to the world ACM Hackathon Finals on three occasions and has been working with the UK Cabinet Officer and Thames Valley Police on blockchain projects.
The OpenBrix solution will be created by our development team, with each member bringing years of experience in tech projects, and have been working exclusively on blockchain projects for the last two years.
Can your team commercialise it?
Yes, we can!
Our Chief Commercial Advisor, Tom Fox, is a globally renowned brand builder. Tom has a long and distinguished career serving as a c-suite officer in Gatorade, PepsiCo, and the NBA. As Chief Commercial Officer of Arsenal Football Club, Tom secured the largest commercial contract in Arsenal FC's history, a £200 million deal with Emirates. This remains one of the largest deals in the history of English football.
When the time comes to make OpenBrix a global brand, it is hard to imagine a better Commercial Advisor in the business than Tom Fox.
Our Chief Strategist, John Reilly is the Managing Director of Shoreditch Partnership. Over the last 15 years, he has taken more than 30 companies from startup, to seed funding to A and B class fundraising. John's experience and knowledge of the start-up space will be invaluable to the OpenBrix team to navigate the initial start-up years and beyond.
These are just some of the members of our commercial team, with an energetic operational team ready to drive OpenBrix to its commercial potential.
Why does the world need OpenBrix when property portal services already exist?
What differentiates OpenBrix from other property portals is that it provides an open, decentralised platform. The traditional closed centralised models mean that the property portals have immense control and power over the rest of the network, and leverage that power to charge inflated fee's year after year. This is not possible on the OpenBrix network.
How is OpenBrix going to make it better?
A centralised structure has always allowed one group to exercise control over the rest of the network.
Whenever a disruptor firm arrives to the property market, they have always arrived in a centralised form. In the end they replace the existing centralised entity with themselves, and become the new central controller of the network.
Decentralisation is the only way to truly ensure:
• No one group can exercise control over the network, its data, its policies or its financial resources.
• The connection to the customers does not belong to any one part of the network and no one group has the ability to shut it down.
If OpenBrix becomes one of the largest property portals, wouldn't it be able to then leverage its power over the network exactly like the current property portals do?
That's exactly the concern that a lot estate agents and landlords have with new entrants in property aggregation. There is scepticism around supporting new property portals as it is possible the new portal will merely replace the old portal and continue to monopolise, then leverage control and power over their users.
This was the case with a company called OntheMarket™ in the UK. It was started by Estate Agents to combat the duopoly of Rightmove and Zoopla, but not enough independent Estate Agents trusted it, as they felt there was nothing to stop the new portal acting the same way the old portals did.
With OpenBrix, it is not possible for us to have that kind of control over the network. By being on the blockchain our community has far greater control. They choose what happens with the data, the cost of annual fee and the direction of development.
If a percentage of the network decided they did not agree with our policies, pricing or general direction, in the blockchain world they would be able to "fork" and create a separate network.
In a centralised world, it is not possible for the "community of customers" to organise and break-away that efficiently as the central entity holds all the customer data and information.
The OpenBrix decentralised model ensures that all parties in the network work together, compromise and develop a network that is fit for everyone.
Its true democratisation of a business community.
Ok, so what is Blockchain?
Blockchain is at the forefront of a new digital technology revolution that has caught the world by storm;
In simple terms it is a decentralised network and digital ledger for transactions, which can be programmed to store any kind of valuable data and has no single point of failure. A blockchain platform also allows smart contracts to be distributed as well as decentralised applications to be developed and run without the influence of a central arbitrator, downtime, fraud or any external interference.
What Blockchain features are you going to use?
We will be using the following blockchain functions:
• The platform will be based on Ethereum blockchain in order to utilise Smart Contracts
• A personalised token, BRIX for the ecosystem
• Smart Contract function for transactions and communications
• Decentralised data storage
I have seen other ICOs / ITOs and Blockchain start-ups who are building the same platforms.
There are many PropTech ICO / ITO start-ups who are engaged in many aspects of the PropTech innovations.
PropTech ICOs / ITO in this space includes:
• Securitisation of Deposits
• Property development
• Platform for only renters and landlords (no estate agents)
• Property investment portals
...and many more
However, there are none that do precisely what OpenBrix does.
We do not get involved in the securitisation of deposits, we do not raise capital for property investment nor do we close our portal to specific groups.
The power of our platform lies in its simplicity. We simply create an open decentralised, blockchain powered network for everyone to join, communicate and transact with regards to property buying and renting. That's its! Our research shows that currently no other company in the world offers this service.
However, we would be looking to engage with other PropTech start-ups to join our network and provide valuable services to our customers on our open network.
Our aim is to create a network where there are specialised subject matter experts and companies who join and add value to our customers, rather than having OpenBrix as a "do all" platform.
What is OpenBrix enterprise architecture?
"OpenBrix Platform" enterprise architecture consists of:
• Reputation Layer, Identity Layer, Transaction Layer, all connected by smart contracts on the blockchain platform
• BRIX Utility Tokens – An Ethereum ERC20 / ERC223 Standard token for the ecosystem
• BRIX Wallet – A Wallet where users will be able store BRIX
• OpenBrix DApp - Decentralised app which will be available for customers to download on android and IOS.
• OpenBrix Platform and DB – A ledger that logs every transaction and interaction within the Ethereum Blockchain.
What does OpenBrix development roadmap look like?
Please check out our website for a detailed roadmap
Who are the key actors on the OpenBrix Platform?
• Property Owners. (Group A)
Property Owners can either be individual property owners, charities with multiple properties or big corporate developers; who wish to sell or rent their property.
• Property Managers - Physical & Online Estate Agents. (Group B)
Property Managers are essentially physical and online estate agents.
Property Managers are employed to handle the complex social and regulatory task involved in property related transactions. Property managers are a vital part of the supply chain providing important services to Property Owners.
• Customers. (Group D)
Customers are the people who wish to purchase or rent properties from Property Owners.
How will smart contracts help build a better property portal?
Traditional platforms use intermediaries and controllers to manage and moderate the communication and transaction between the property owners and customers. However, using blockchain, the power of contracts will be distributed to all users. Property owner and Property Managers will set their own terms of the contract, while the system will automatically process the communication, workflow, transactions and handle the payments.
This will make the process more efficient for the entire end-to-end supply chain, whilst reducing the costs.
How will OpenBrix make money?
OpenBrix simplicity isn't just with the platform, but also our business model. We will have the following revenue streams
• Sale of BRIX tokens to generate initial income
• Monthly fee from Property Managers or Property Owners
• Monthly fee from additional service providers on the network
• Selling data insights and reports to property professionals and agencies
For more information, please refer to the Whitepaper.