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#Blockchain, #Healthcare All projects

OPU Labs: Tokenizing Skincare Intelligence

Opu aims to become the leading digital solutions provider for skincare measurement, management, and monitoring.

stage Ended crowdsale

3.6 Rating

by 6 users


    man Marc Bookman


    Opu Labs’ founder and CEO, Marc, has over 25 years of experience in the software and online services industries. He has been responsible for major information technology platforms in the search, document management, mobile and healthcare sectors. Previously, he worked for Sony in corporate, product, and business development roles. He founded Sentius, a contextual content company whose patented RichLink technology was adopted by major news media, education, and healthcare publishers and is widely licensed today. Bookman also founded MCN, the mobile industry’s first intelligent federated search
    solution where he launched services with 20+ major mobile operator portals to
    200M+ subscribers, which was subsequently acquired by Opt Inc. Bookman has
    extensive product development and user interface experience with a dozen patents
    where he was either an inventor or key contributor. Additionally, he has led the closing
    of over $40 million in over twenty major corporate financing transactions in the US
    and Asia.

    man Richard Reed


    Richard is Opu Labs’ founder and COO and has over 18 years of international growth marketing, operations and team building experience in the internet services and eCommerce industries. He is an advisor to numerous Silicon Valley startups where he develops growth and team building strategies. Reed holds a PhD from Oxford.

    man Lucy Omo

    VP of Engineering

    Lucy is Opu Labs’ VP of Engineering and has over 25 years of software development experience designing,
    programming and implementing system solutions for
    websites, distributed systems, multimedia titles and
    databases. She has over 10 years of engineering
    management experience leading teams at GFK Knowledge Networks and 8 years as CTO of PatchWorx. Her experience includes multiple Silicon Valley startups and established research institutes including SRI, where she served as a senior software and web applications developer with specializations in statistical data analysis, system design and web services.

    man Raj Jhaveri


    Raj is Opu Lab’s CTO and is a serial technologist that’s been featured in Entrepreneur, TechCrunch, and the Wall Street Journal. He co-founded Manethryn Technology, Inc. and is also partner at The Catalan Group, a strategy consulting firm which launched Canopy Apps, a company that focuses on medical translation services and education. He has extensive experience designing HIPPA compliant digital medical services. He has played a founding technology role at numerous startups including Safe Health, Face2Face Health, ScoutDay, VX Partners, Convey Clothing and the Gantzer Incubator. He was previously a Techstars mentor; a healthcare industry consultant for General Catalyst Partners; and an advisor to IBM Watson Health’s Oncology Project. He obtained his Bachelor’s at Ohio State University and continued his graduate studies at Harvard Medical School and Massachusetts
    Institute of Technology.

    man Samantha Wang

    VP of Marketing

    Samantha is VP of Marketing at Opu Labs and has over 15 years of marketing and advertising experience earned in the UK, Europe, Australasia, and Southeast Asia. She’s worked with a number of leading firms, including: Thomas Cook Travel Group, Macquarie Group, Experian PLC, and Estee Lauder. Her extensive experience includes customer service, merchandising, eCommerce, business marketing, UX/UI, marketing, retail, and HR.


    man https://www.linkedin.com/in/maninderdhiman/

    Chief Medical Advisor

    Dhaval is Senior Dermatology Advisor and leader of Opu Labs Advisory Board. Accepted into medical school at the age of 17, Dr. Bhanusali is renowned for his humanitarian activities and advances in the field of dermatological medicine. He was recently recognized as one of Crain’s New York’s top 25 Healthcare innovators.

    man Robert Dellenbach

    Legal Advisor

    Robert is a Senior Blockchain Legal Advisor with over 25 years of Silicon Valley venture law experience. He’s represented hundreds of technology startups on financing, mergers and acquisitions, and intellectual property.

    man Dr. Lauren Ploch


    Lauren is a dermatologist based in Augusta, GA and Aiken, SC. She is board certified by the American Board of Dermatology and an active member of the American Academy of Dermatology, the American Society for Dermatologic Surgery, and the Women’s Dermatologic Society.

    man Dr. Ashvin Garlapati


    Ashvin is a dermatologist working at the Dermatology Center of Northwest Indiana. He holds membership in the American Society for Laser Medicine & Surgery and the American Academy of Dermatology. He is a sought after speaker at national dermatology meetings.

    man Dr. Omar Noor


    Omar is the co-founder of Rao Dermatology. He was previously chief resident at Rutgers-Robert Wood Johnson School of Medicine. His expertise ranges from skin cancer and medical dermatology to cosmetic dermatology, including Botox, fillers, and lasers.

    Crowdsale details

    Budget allocation
    • M A R K E T D E V E L O P M E N T (43%)
    • R E S E A R C H & D E V E L O P M E N T (27.7%)
    • A C Q U I S I T I O N S (19.4%)
    • O P E R A T I O N S (9.9%)
    Details Indicators
    Token Symbol OPU
    Full Token Name OPU token
    Pre-sale Start March 5th, 00:00 GMT+03:00
    Pre-sale End March 12th, 00:00 GMT+03:00
    Pre-crowdsale Start June 26th, 00:00 GMT+03:00
    Pre-crowdsale End July 10th, 00:00 GMT+03:00
    Crowdsale Start July 17th, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or August 10th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $37000000
    Crowdsale Soft Cap Yes, $5000000
    Domain owner Individual

    Cost of the token

    1 token for 0.056061 $

    Price without discounts


    Bonus Dates Minimum purchase amount
    50% March 05 — 12, 2018
    Bonus Dates Minimum purchase amount
    40% June 26 — 28, 2018
    30% June 29 — July 01, 2018
    20% July 02 — 04, 2018
    10% July 05 — 10, 2018

    Accepted currency

    • Bitcoin
    • Ethereum

    Rate the project

    Estimate the project on a five-point scale or switch to the simple scale

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    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Alexandr Gonchar August 16, 2018
    Rating of project


    The project aims to become a leading provider of digital solutions for measuring, management and monitoring of skin care products. Opu Labs mission is to improve the way how global industry of skin care exchanges data and information so that they could benefit patients, dermatologists, treatment centers, brand specialists and producers. To make it happen, the company builds a set of technology platforms based on the blockchain - starting with a mobile application for skin care and an ecosystem based on tokens that will reward their users. The company does it through a combination of blocking, AI, search, image analysis and e-commerce technologies. At the heart of this lies the reward system that rewards those who deals with the project's technology platforms - with Altcoins based on Ethereum.

    Risks and disadvantages

    This project has a good idea and, in addition, the considered business segment almost isn't loaded with new decentralized technologies and blockchain. It means the nearly complete lack of competition and it's a unique opportunity for rapid and strong growth of the company's token.


    I think that this project will be successful in the long term; it will take a lot of effort and time in order to introduce the company on the global scale, but if the team can do it, the project will be very successful and investors will get a good profit with a fairly great probability.

    Sofia Medda June 12, 2018
    Rating of project


    The Whitepaper contains a reliable research of target market, a detailed explanation of marketing strategy, as well as presents clearly the advantages of the product. Tokens allocated to the team will be locked for 1 year and then subjected to a vesting schedule for 1 year, it will provide more security to investors. More than 7 million tokens are already sold.

    Risks and disadvantages

    The team should pay more attention to the design of the Whitepaper.


    I think the team should present a more detailed roadmap. As for now the idea is good, but any potential investor should have clear understanding of every step of realization.

    Anne Bryn June 10, 2018
    Rating of project


    The platform will be a combination of blockchain, AI, big data, search, image
    analysis, e-commerce technologies and a merit-based incentives system. Target audience is huge, almost everyone experienced some kind of problem related to skin care.

    Risks and disadvantages

    Those who buy OPU tokens at a discount 40 - 50% will be able to influence token's value, which will be considered as a disadvantage by other potential investors.


    I don't know if there is any other similar project, probably this project has a unique idea and unique suite of services. I think investors will examine this startup carefully.

    Jordan Semanda May 29, 2018
    Rating of project


    The website is well designed with exquisite information about the details of opu labs. People with skin related problems will have an opportunity to get authentic and trustworthy help as regard health of their skin.

    Risks and disadvantages

    The inst a press team associated with the project this is a hindrance to the projects public image and passing on effective communication to the community members and other interested individuals


    Monopoly of the project in the market is possible if it targets a market and serves it accordingly.

    Denys Serhiichuk May 29, 2018
    Rating of project


    The project already offers a chance to get acquainted with the working product. That is huge pros. Analyzing its marketing, there are dozens of social networks, where people can get information about Opu. Thus, there are 3 types of documents where potential investors can get more details about it: Whitepaper, Onepage and Presentation.
    One need to highlight advisors. They are divided into medical and blockchain ones.

    Risks and disadvantages

    Roadmap is divided into quarters. No specific dates are mentioned. I wish there would be information about partnership with some companies related to skincare. However nothing written about that.


    I suppose this project is the only one, which focuses on introducing skincare to Blockchain. However, medical treatment differs from one country to another one. I doubt whether there will be one approach to that. As a result that could a problem the project can face.

    William Anderson May 29, 2018
    Rating of project


    Bonuses offered will bring many clients to inves. the number of expertise in the team have qualification and knowledge to make this project profitable. The problem solution being solved is competitive and most likely to enjoy monopoly of the market.

    Risks and disadvantages

    The number of ICO startups is high and projects solving more pressing market problems are given priority this is most likely going to affect the project.


    Attention should be given to the use of social media to create awareness because it is an effective way of passing information.

    See more reviews


    Frequently Asked Questions

    What is an ICO?

    An ICO or “Initial Coin Offering” is a sale of virtual “coins” or “tokens” to buyers who wish to purchase virtual currency in order to trade, hold as a digital asset, or use on the issuing company’s service network.

    Which industry problem(s) are you addressing?

    The skincare industry is a multibillion dollar international business. However, most consumers get advice from unreliable sources: social media, friends, and product marketers. Everyone’s skin is different and yet despite the strong need, few consumers get advice from skincare professionals. The perception is that specialist consultations are “too expensive”, or for many, there’s no obvious locally available service.

    Where are you located?

    Our main bases of operation are in Silicon Valley, Tokyo, and Bangkok.

    What is the supported Opu Coin protocol?

    Opu Coins will use the ERC-223 token standard which is backwards compatible with ERC-20 and introduces new improvements and capabilities over the classic ERC-20 (e.g. eliminates the problem of lost tokens by simplifying token sending; more control over incoming transactions; less blockchain bloating)