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#Blockchain All projects

OSA decentralized: AI and Blockchain in Retail

AI-driven marketplace providing real-time solutions to retailers, manufacturers and consumers

stage Ended crowdsale

3.6 Rating

by 6 users


    • Employees29


    d10e Seoul Conference
    1st Prize

    Silicon Valley, Startup Battle
    1st Prize

    San Francisco, Live Sharks Tank
    Top 5 Finalist


    man Maximilian Musselius

    Strategy and Vision Lead

    An executive Director of ECR Russia and Co-chairman of ECR Europe, Maximilian is credited with the creation of the most successful ECR unit in the world. As part of ECR, developed and implemented EDI technology for the entire industry, launched master data catalogue initiative, and organizes 6 conferences annually and 7 separate working groups quarterly. Maximilian is the author of numerous research and analytical articles in the field of FMCG manufacturing and retail, including ECR Bluebook, EDI Bluebook, Scorecard Bluebook by ECR Russia, Global ECR and ECR-Rus Master Data Bluebook, and Global Scorecard. Prior to ECR, he held various marketing positions in International consultancies. Maximilian is a Moscow State University graduate with degrees in law and economics and speaks 6 languages.

    man Alex Isaiev

    Co-founder, Business Development Lead

    Alex Isaiev Co-founder, Business Development Lead With over 17 years of experience in 57 countries, Alex is a FMCG retail and duty free industries veteran who has served in just about any role in the industries (sales, key account management, trade marketing, marketing and supply chain). Alex spent 14 years with Japan Tobacco International in marketing and trade marketing roles, with a focused responsible for CEE and Central Asia markets and promoting shopper loyalty and category management. In 2014, Alex founded Mania Business Simulations, one of the world’s top business simulation training providers that offers its services in 16 countries. From 1990-2002 Alex created and grew businesses in various industries: food production and distribution, automotive spare parts distribution, catering services, patent registration services, video production. Alex has university degrees in economy, sociology and marketing.

    man Esther Katz

    VP Communications

    Esther is a seasoned professional with 20 years of experience in integrated marketing. Joined blockchain industry 3 years ago, and currently manages marketing and PR at Neuromation.io, highest publically funded AI startup, that raised 50M USD in a token sale. Esther and her marketing team drive the company's communications strategy, community management, PR, and digital communications.

    man Vadim Korsunsky

    Retail Business Development Lead

    Has over 18 years of extensive experience in FMCG-retail in 15 countries worldwide. Started as analyst-actuary at Watson Wyatt, followed by several years in various strategic consulting roles in large International companies. Later on, joined Tesco UK as Marketing Manager where he had been engaged in implementing strategy in 13 countries in Western and Eastern Europe, Asia and the US. After Tesco, Vadim was appointed Customer Relations and Marketing Director at Metro Cash&Carry Russia. He continued his career in Russia as Commercial Director for Ozon.ru and O’KEY Group. Since 2015, Vadim holds the position of Vice President at Mania Business Simulations, responsible for International development. Graduated from Yeshiva University with bachelor’s degree in math and from Harvard Business School with MBA in general management. Speaks 5 languages.

    man Elena Tsekich

    Sales Lead

    Elena has over 15 years of experience in the FMCG sector with hands-on knowledge in purchasing and sales. She also has experience in both emerging (Russia and CIS) and developed markets (Nordic coutries, Europe), as well as extensive experience in large-scale change management, indluding mergers and acquisitions. Her career started in 2002 in purchasing at Mars Russia. Within 5 years, she became a Purchasing Director of Danone Russia. She spent another 5 years in this role, and starting in 2011, she was put in charge of a business purchased in a company merger. In 2012, she switched to Sales and became the Modern Trade Director at Danone Russia. In 2015, she moved to the position of Sales Director at Danone Nordics (Sweden, Finland, Denmark, Norway). Elena received her INSEAD full-time MBA degree in 2002 and went through several executive training programs at INSEAD and IMD.

    Arūnas Roličius

    COO (Chief Operations Officer)


    man Don Swann

    Retail Industry Advisor

    Don is an accomplished retail operations and merchandising executive who thrives on the challenge of building successful retail operations by using proven and cutting-edge innovations in multi-cultural environments. He has indisputable expertise in retail strategy and tactical execution, and has built a skillset for maximizing profitability through building, coaching, and leading management teams to deliver business success. Don has spent more than 50 years in various roles with Wal-Mart, the world's largest retailer, developing operating systems, training, working in human resources, and managing store operations. After a successful career with Walmart serving as VP of operations and COO in the U.S., Canada, Russia, and Brazil, Don is now the CEO of Cygnus Familia, a global consulting business located in the United States.

    man Gary Fowler

    US Business Development Advisor

    Gary Fowler is an award winning senior level executive with 25+ years of leadership experience in global strategic innovation, sales, marketing, operations, and investment management. He's a recognized expert in entrepreneurship (including entrepreneurial education), startup methods, innovation management, and technology development. Throughout his career, Gary has consulted for numerous international companies and startups, and he also has extensive experience with fund raising through a successful IPO (CKSW). In addition, he has held executive level positions in top tier companies, such as ClickSoftware, Mirantis, Siemens, and HP, and he's gone on to found several others, namely Fowler International, GVA LaunchGurus (Co-Founder), and Broadiant. His thorough experience as an entrepeneur, executive, and business advisor has made him one of the most sought-after speakers in the Eastern European region, wherein he has given his own TEDX talk and served as a keynote speaker for numerous international conferences and engagements. His merits have also led him to be one of the most awarded individuals in his area of business. Currently, he is the co-chairman of the American Chamber of Commerce Technology Committee. Among other work in the tech field, he has experience as a sales and marketing executive consultant for technology commercialization initiatives and industry partnerships for a 40-nation, $1B+ fund, employing 26,000 scientists and engineers across 500 research institutes.

    man Rick Orloff

    Cyber Security Advisor

    Rick has developed and led critical security programs at Apple and formerly served as the Chief Information Security Officer at eBay. Currently, he is the Vice President, Chief Security Officer, and Chief Privacy Officer at Code42 and serves as a Board Advisor to several technology companies. Rick’s visionary approach delivers solutions intended to ‘see around the corners,’ addressing tomorrows risks and threats. This approach produces meaningful and proactive results with a measurable return on investments. With a multifaceted background and expertise, Rick aligns security with real business opportunities, creating solutions that enable businesses to achieve their goals and objectives.

    man Moe Levin

    Blockchain Advisor

    Dr. Moe Levin is the Chief Executive Officer of Keynote, an investor in high-tech startups, and an advisor to governments, regulators, banks, and venture-backed companies. Moe is also responsible for over $250Mmlnin investments into blockchain and bitcoin startups. Some of the projects he has been involved with include The Global Blockchain Council in Dubai (2015 – present), the harmonized VAT treatment of Bitcoin (2013), and the OECD Working Party 9 (2013-2014). Moe is also the Co-founder of the first accredited Blockchain Academy and an early investor in RSK Labs, Labfresh, Dropbox, and others. Prior to founding Keynote, Moe was responsible for launching a venture-backed startup in Europe which raised $30mln from Richard Branson, Index Ventures, and others.

    man Barry Leventhal

    Data Science Advisor

    Dr. Barry Leventhal is an eminent marketing statistician who has worked in the information industry for more than 30 years. Barry has consulted on advanced analytics for major companies in telco, retail, financial services, and other industry sectors. In 2017, Barry was awarded the Market Research Society's Gold Medal, for signal service to the industry. Dr. Leventhal has a Ph.D. in Bayesian Statistics from the University College London, a diploma in Computer Science from Cambridge University, and a BSc in Statistics (1st class) from University College London.

    Crowdsale details

    Distribution of tokens
    • Crowdsale (45%)
    • Partners and Advisors (17%)
    • Team (15%)
    • Retail Incentive (5%)
    • Secure fund and Vesting (5%)
    • Data Science Community Incentive (4%)
    • R&D Incentive (4%)
    • Legal & Finance (4%)
    • Bounty (1%)
    Budget allocation
    • Product catalog and image recognition (39%)
    • Core product development (21%)
    • R&D (18%)
    • Business development (17%)
    • Team salary and adviser fees (3%)
    • Marketing and promotion (2%)
    Details Indicators
    Token Symbol OSA
    Full Token Name Optimal Shelf Availability Token
    Pre-sale Start March 20th, 00:00 GMT+03:00
    Pre-sale End May 17th, 00:00 GMT+03:00
    Pre-crowdsale Start May 17th, 00:00 GMT+03:00
    Pre-crowdsale End June 17th, 00:00 GMT+03:00
    Crowdsale Start June 18th, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or August 31st, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $80000000
    Domain registration date 2018-02-28
    Domain owner Artem Belyakov

    Cost of the token

    1 token for 0.0002 eth

    Price without discounts

    Accepted currency

    • Bitcoin
    • Bitcoin Cash
    • Ethereum
    • Litecoin
    • Other

    Rate the project

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    Relevance of the problem and Market size

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    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

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    Budget allocation and roadmap

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    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

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    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Alexandr Gonchar August 04, 2018
    Rating of project


    1. The project is an AI-oriented market, offering real-time solutions for retailers, manufacturers and consumers. OSA Decentralized (OSA DC) means creating value for consumers, retailers and manufacturers through digital services based on AI.
    Founded in 2015, OSA is already a successful permanent company. We provide services for the world's leading manufacturers and retailers of consumer products, including Coca-Cola, Mars, L'Oreal, Nestle, Metro Cash & Carry and many others. These services are deployed on the OSA Hybrid Platform, a large AI-based data platform that manages the optimal availability of stores in real time.

    Risks and disadvantages

    I found some inconsistencies in the description of the project, dates and cooperation with large companies. The first decentralized organizations began their work in late 2016, and if such large companies as Coca-Cola and others used such solutions, it would be widely advertised in the press and we would know about it.


    I think that despite some inconsistencies and disadvantages, this project can become successful and get the recognition of consumers. This project has a very good and well-developed concept, which in the future should bring very high dividends.

    Denys Serhiichuk June 03, 2018
    Rating of project


    While entering the website, one can mention at once, that it is translated into several other languages. It signifies the global scale of the project. Among partners there are such big companies as Danone, Metro, CocaCola. They already use the service of OSA decentralized.

    Risks and disadvantages

    I would like to see the Roadmap more precise, as there are no concrete dates, only quarters. In addition, there is no direct link on the working product. At least it is not mentioned on the website.


    I consider the following ICO as one, that has big plans. Because it already partnered with such big players in the industry of retail as L'Oreal, Pepsico and others. Thus, the team is active on the media and do not hesitate informing people about its platform on different conferences.

    Sofia Medda May 17, 2018
    Rating of project


    Platform`s services would be very useful for retailers, manufacturers and consumers. The project aims to create AI which will be able to develop a diet for each person in the world and provide a preventive health protection.

    Risks and disadvantages

    This project is difficult to realize. Many offices are planned to be established. A lot of work is planned to be done during 2019, I think the Market Expansion Roadmap for 2019 shoud be much more detailed. Tokens for secured fund, team and advisors will be locked up for 12 months, I think it shoud be locked up for a longer period.


    This is a promising project. A lot of work is already done. And still, it will be difficult to realize all the plans.

    William Anderson May 16, 2018
    Rating of project


    With the high levels of volatility of the market the ove to accept a number of cryptocurrencies secures the tokens value through making it distributed. A decentralized system is very reliable and privacy from third party corruption is guarded against. The number of individuals employed will be able to serve the existing market effectively.

    Risks and disadvantages

    Doubt will be created when the platform fails to assure the community members of profitable trades in the market and in this way it will lose its popularity.


    The team is very important in establishment of the project and the people that invest are another contributing factor because it will depend on the to thrive so very committed people need to be placed for these positions.

    Anne Bryn May 15, 2018
    Rating of project


    The project already has clients in retail and partners. The team participates in blockchain events and there are interesting publications in press. Manufacturers will be interested in raising product's rating, which will also lead to raising of ingredients quality.

    Risks and disadvantages

    As long as this project has working platform and clients and partners, I expected for it to have bigger communities on social networks.


    OSA Hybrid platform already provides services to retailers and manufacturers in 20 countries and generates revenue. And the team already got 4,2 million $ donations for the development of the platform. So this project has potential for development and growth.

    Jordan Semanda May 15, 2018
    Rating of project


    It's seen that there has been initial success in the tracatin that has been demonstrated earlier by the team and their for this instills confidence in the potential investors and assurance that the people are capable of winning.

    Risks and disadvantages

    When a particular project doesn't have a press team their is expected a setback in achieving the necessary targets for example awareness and the communication between the project and the prospected market base.


    Offering the investors incentives is very crucial especially at a time like this because the competition is high those offering discounts to the early investors usually get there set targets of hard cap covered.

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