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#Blockchain, #Advertising & Marketing All projects

Papyrus: Decentralized advertising ecosystem

The World’s scalable blockchain protocol for digital advertising

stage Ended crowdsale


  • Employees18


man Abeed Janmohamed


Having spent almost all his career in start-ups, turnarounds and high growth businesses across the Martech landscape, startups and commercial growth are in his DNA.
Abeed has built and developed commercial teams to drive high growth and results - having started his career on the publisher side at Cricinfo.com, which was acquired by ESPN in 2007 - where he built the commercial team and helped launch ESPN Digital Media in Europe.
He joined RadiumOne as the 1st commercial hire outside the US and was instrumental in establishing the commercial operation across the agencies and brands. As key member of the European leadership team his role developed into driving strategic relationships across the publisher and partner landscape as the business looked to develop its SAAS platform proposition.
Following 5 successful years at RadiumOne, he was headhunted to join retail start up Eagle Eye Solutions as Chief Revenue Officer where he was responsible for Sales, Account Management, Partnerships and Alliances - he achieved 150% year on year revenue growth and grew their partner base significantly.
Over the course of his career in startups he has developed several relationships across the Venture Capital and Investment landscape which played a critical role in his vision to set up Volando.

man Igor Alferov

Founder, Chairman, CTO

As founder and CTO, Igor is in charge of empowering Papyrus’ technological vision: building a decentralized and highly scalable blockchain ecosystem where advertisers, agencies, and publishers can benefit from a new era of transparent, efficient, and fraud-free digital advertising.
He holds a Ph.D. in information security, has over 15 years of experience in research and development, product management, and digital advertising, and has been a miner and blockchain researcher since 2015.
As part of his proven track record, Igor was VP of Monetization Projects and Deputy Director of Advertising Technologies at $7B leading European internet holding Mail.Ru Group. He has built MyTarget, Mail.ru’s advertising platform that now generates $300M+ in advertising revenue annually.
Convinced the time has come for a paradigm shift in online advertising, Igor decided to take matters into his own hands. He assembled a team of world-class engineers and business executives to design and launch Papyrus to finally restore trust, fairness, and efficiency in the digital ad market.

man Addie Conner

SVP Product Evangelist

Addie is a SVP Product Evangelist of Papyrus. Addie is responsible for aligning the Papyrus product, technology and strategy to solve the many problems plaguing the advertising industry. She is an expert in advertising, technology and data and an evangelist for how blockchain is the next revolution to transform the advertising industry.
Addie is currently a partner and CIO of Decoded Advertising and Decoded Advanced Media. Prior, Addie co-founded Social Code, led an acquisition forming Twitter's Global Advertising Performance team and has served on Facebook's Product Council. Additionally, Addie was VP of Advertising for Course Advisor, which sold to the Washington Post in 2007 for $120m. Addie graduated with Honours in Economics from the University of Vermont and is an avid skier.

man Elena Obukhova

Chief Operating Officer (COO)

Elena is the Chief Operating Officer at Papyrus. With over 17 years of experience in Media, IT & Infrastructure, Elena’s background includes the launch of international media products, TV channels, social networks and international airports: StarMediaGroup, Sheremetyevo International Airport, CTC Media Group, television channels holding NMG Group and social media network OK.ru. Elena is a proficient top manager with experience in maintaining and executing complex and sophisticated business-processes and marketing strategies. Elena took part in the IPO process conducted for СTC-Media Holding and played a critical role in the launch of the Domashniy channel (with a viewing audience of up to 65M people). As a key team member at the social media network ok.ru, Elena played a role in the exponential audience growth from 11M to 27M users in 7 months. Elena graduated with honors in International Management from the Institute of International Business Education in partnership with University of Tulsa, US.

man Alexander Shvets

Product Director

Alexander is the Product Director at Papyrus. He is responsible for the product vision, and communication between business, marketing, and developers. Furthermore, Alexander is Papyrus's evangelist and represents our project at conferences around the world. He has in-depth knowledge of advertisers’ needs, publisher’s pain points, and agency kitchen. Alexander is also a co-founder of Marilyn, one of the most powerful advertising automation systems in Europe. He developed the platform's vision from scratch and popularized it through his public activities. Before Marilyn, Alexander was immersed in Aori, an advertising aggregator for SMB since 2010. He has more than 7 years of experience in ad tech and more than 12 years in software development. Famous meetup MoscowDigital was founded by Alexander in 2015. These meetups connect advertising professionals from different sides of Digital. In his spare time, Alexander teaches Python Data Science at the Netology project.

Crowdsale details

Distribution of tokens
  • Crowdsale (45%)
  • Network growth pool, block rewards, advisors, automatic rewards for early adopters (15%)
  • Token sale round 3 for ecosystem participants, lockup until 2019 (15%)
  • Papyrus Foundation Pte Limited, 2-year lockup with a 6-month cliff (15%)
  • Founding team, 2-year lockup with a 6-month cliff (10%)
Details Indicators
Token Symbol PPR
Full Token Name PPR token
Pre-sale Start October 12th, 00:00 GMT+03:00
Pre-sale End October 31st, 00:00 GMT+03:00
Pre-crowdsale Start March 1st, 00:00 GMT+03:00
Pre-crowdsale End March 31st, 00:00 GMT+03:00
Crowdsale Start July 1st, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or September 15th, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, $17500000
Token type utility token
Incorporation Details 79 Ayer Rajah Crescent, #05-08
Domain owner Individual

Cost of the token

1 token for 0.055 $

Price without discounts

Accepted currency

  • Bitcoin
  • Ethereum

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What is Papyrus?

Papyrus is the world’s first decentralized programmatic value management platform aimed to radically improve programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture. It is an open source scalable blockchain platform specifically designed to fight fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency, that costs to digital ad market $229B annually.