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Pet Hub: Modern Pet Identification

You will have peace of mind that your pets will be protected with our digital pet ID tags
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You will have peace of mind that your pets will be protected with our digital pet ID tags
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By joining the fundraising team, you will get convenient tools for disseminating information about the campaign, and you will be able to track how much money you have attracted.
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Tom Arnold
Founder, CEO & President

Tom Arnold left Microsoft to bring his 20-years of experience in the tech industry to bear on getting lost pets home faster than ever before. Author of 3 technology books and founder of successful tech start-ups, he's driven to combine his passion for technology with making a difference in our world. Prior to founding and leading PetHub, Tom was a part of Microsoft's Visual Studio team helping build new software testing tools before moving to the Microsoft Office group to program manage projects for their new Office 365 (formerly "Office Live") online service. No stranger to the tech start-up world, Tom was part of founding teams for 3 Seattle-area companies, including ST Labs Corporation, which was sold in 1998 to Data Dimensions/LionBridge/Veritest and Crossport Systems which was sold to Motorola Metrowerks. Tom is a graduate of Purdue University's computer science program. In addition to being the President & CEO of PetHub, Tom recently joined the board of directors of the Greater Wenatchee Area Technology Alliance ( whose mission is "to bring people and technology resources together while supporting entrepreneurs, STEM education, and technology in North Central Washington."

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Matt Landrum
CFO, Chairman of Board of Directors

A graduate of Indiana University, with an MBA from Clemson University, Matt Landrum joined PetHub in 2014 to donate his time as Chief Financial Officer. A lifelong lover of animals, he is dedicated to contributing to PetHub's mission of helping get lost pets home safely and quickly. Currently, he also serves as Director of Business Systems for Aderant, where he has also been Director of Sales Operations, Financial Planning and Analysis and Global Controller. Previously, Matt has worked for CP Kelco and Honeywell.

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Lorien Clemens
Vice President, Marketing & Operations

Lorien Clemens serves as Vice President of Marketing & Operations at PetHub, Inc. Lorien joined PetHub, Inc., in June 2011 as the little start-up was just a wee pup. She has guided PetHub to its wins of multiple pet industry awards, including two Dog Fancy Magazine Editors' Choice Awards, the PetAGE Magazine Retailer Silver Select Award, two Pet Business Magazine Product of the Year Awards and named one of Business Insider Magazine's 50 Coolest New Businesses in America. Lorien was named the Pet Industry Network’s 2014 Pet Industry Woman of the Year and in 2016, Lorien was also honored by PetAGE Magazine as one the pet industry's Women of Influence.

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Rebecca Breese
Assistant Director of Municipal Programs

Rebecca Breese graduated with a Bachelor of Sciences Degree from Cornell University. Rebecca then joined JBS-USA where she saw an opportunity to bring made i...

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Becca Thompson
Project Manager

Becca Thompson joined PetHub as Project Manager in 2017 to plan, budget, oversee and document production and operations. Additionally, Becca provides support...

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Samantha Sinko
Customer Success Manager

Samantha Sinko came on board in September 2017 and is PetHub's Customer Success Manager where she manages the customer support & fulfillment team as well as ...

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Frequently Asked Questions
How does PetHub protection work?
Create your pet’s free online profile on The profile contains information about your pet including their name, breed, age, medications, allergies, owner’s contact info, and much more
Link that profile to one (or more!) of our QR coded tags or collars
Choose your level of protection with our Basic (free) or Premium subscriptions
When the tag is scanned with a smartphone, the Good Samaritan sees all the information you have made public on your pet’s profile
If they don’t have a smartphone, and you purchased a tag with our Call Center number, they simply call us and we’ll get you connected with the Good Samaritan so your furry family can come home quickly (the call center service is provided free with our free Basic service)
With a Premium subscription, you get an email notification that your pet’s tag was scanned, and in the email is a GPS map of where they were when they were scanned
Also with a Premium subscription, you can start a PetHub Community Alert, which sends virtual "Lost Pet" notices to local shelters, rescues, vets and pet professionals, plus the PetHub community!
Do you have to have a smartphone to use the tag?
No! Our tag offers multiple ways for people to get in touch with the owner. If the user does not have a QR reading device, they can call in to the 24/7 Lost Pet call center that is offered on many of the tags, or manually enter in the web address that links directly to the pet’s profile.
Can I add my pet’s name and phone number to the tag?
Yes! We offer some of our tags with a personalization option that allows you to put your pet’s name and contact information.
What comes with the FREE membership level?
Our Basic level is free and comes with every tag or collar. It includes:
Storage of Your Pet’s Information – put all of your pet’s contact information online, in one place, and then put it to use to help protect them by linking it to one of our PetHub™ Tags.
24/7 Lost Pet Call Center (staffed by humans, not an automated computer)
Lost Pet Poster - ability to create a lost pet poster for printing or sharing
Articles about Pets – offers over 500 searchable articles to help you raise and nurture your happy, healthy pets.
For even more protection, we suggest you upgrade to our Premium level, which includes all the benefits of the Basic level, and:
Community Alerts – if your pet strays from home and you need help spreading the word, report them “Missing” on This notifies shelters in any specified area in the country, and allows you to print flyers using the data you’ve already entered about your pet.
Tag Scan Notifications– when someone scans your pet’s tag, you’re automatically notified. Thought Rufus was in the backyard, but get a scan notification? Think again: Rufus is on the loose! (options for both SMS (mobile texting) and Email alerts)
GPS Map – our customers’ #1 Favorite Feature is the GPS Map that is sent with the PetHub Scan Notification. Imagine how cool it will be to not just know that someone has scanned your pet’s tag, but also to see on a map where they are when they found your pet!
Social Sharing - have your Lost Pet Poster shared socially to help get your pet home even faster
Discounts - our list of partners is growing and each offers a discount on their services to PetHub Premium members
Is there a monthly fee once I have paid for the tag?
If you choose the Premium subscription there is either a monthly, annual or one-time lifetime fee, depending on what you prefer.
Are there any hidden fees?
No, we at PetHub pride ourselves on being as straightforward as possible to the consumer. The Basic (free) package offers a suite of features while the Premium package offers additional features.
Can I wait until my pet is missing then upgrade?
Yes. You are more than welcome to upgrade at any time for any reason. However, often times owners do not even realize their pet is missing until they get a notification from our team that their pet has been found. The premium service can help get your pet home faster.
How does the GPS feature work?
The GPS feature is a "passive" search using software embedded in mobile devices of the person that scanned the tag. When the tag is scanned, the system determines that it came from a mobile device (like a smartphone or tablet) and sends an email to the pet owner with the GPS map of the location where the scan took place.
If you enroll as a Premium member of PetHub, each time your pet’s tag is scanned by a mobile device, we will take any GPS data we get from that phone and use it to send you an email with the GPS mapping information.
Is there a discount for multiple pets?
Yes! When you link a PetHub ID tag to your pet's profile, you will be given the option to upgrade to an individual or Family subscription. The Family plan is much more economical for anyone with 3 or more pets they want at a Premium level.
Do I have to replace my pet’s tag each year?
If it's a municipality pet license tag using our PetHub technology, you'll need to check your local laws as to when a tag needs to be replaced (some have annual, 2-year, 3-year and lifetime tags). If it's one of our designer tags not associated with a city or county, it does not need to be replaced annually.
What happens if my tag is lost or damaged?
If your tag is lost, you may purchase a new tag and link it to your pet's profile just like you did before (visit our store). If it becomes damaged, contact us so we can help you get a new tag, many times at no additional cost.
Can I change my pets’ and my information whenever I want - free of charge?
Yes, you may change your pets’ information as often as you like for no additional fee.
Does PetHub have a specific mobile app?
Yes, but it is not required to use our service. The app shows recently added pets, articles, social media and more. You can find it here: If you are looking for a QR Reader app, there are hundreds of those out there (and some even built into the latest software system updates for mobile devices) - here are some popular QR Reader apps.
What if someone doesn’t know what a QR Code is?
That is the great thing about our tags; the rescuer can scan the QR Code, type in the URL in any browser or call the 24/7 Call Center to speak to a live person who can give them any information and link a phone call to you directly.
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23 August 2018   8:00
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