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#Blockchain, #Finance All projects

Vivid: A Token Economy and Cash Flow Focused Business

An augmented reality cryptocurrency portfolio management and content software platform

stage Ended crowdsale

4.0 Rating

by 2 users


    • Employees8


    December, 2014

    Sister Company Formed
    Rooted in human-centered design, we formed a venture in 2014 to explore the augmented and virtual reality space as the paradigm

    December, 2015

    Begun XR Exploration
    Pushing the limits of visual engagement, we delved into 3D reconstruction

    March, 2017

    Thrive Telepresence Launched
    Built on a world-class architecture, our enterprise level SaaS platform redefines human interaction by connecting people

    March, 2018

    Private Sale Oversubscribed
    After the new year, a sneak peek of Vivid's early designs were seeded online in closed forums. With interest immediate and


    man IAN NOTT


    Ian’s passion is delivering product team driven leadership that results in combining various design philosophies, new technologies, and project management in order to create innovative products and services that solve real world needs.

    man HARRISON D. LEE (李裕裕)


    Driven by enablement over technology, Harrison has immersed himself in AR over the last few years and previously led product launches for a subscription-based communications business as well as consumer Web and mobile apps in the social commerce and fashion tech spaces.



    Formerly at Reebok, Sascha’s passion is coding and design. His efforts in software design with a focus on project management and 3D UX for Mixed and Augmented Reality has led him to take human factor principles and logical development to new heights.



    Having spent over a decade at Sun and Oracle, BJ is an engineer with an ardent desire to deliver innovative, yet user-friendly, solutions to complex customer problems. He also has significant experience scaling out production data centers in support of those solutions.



    After years of trading in the traditional commodities markets, Benton became passionate about cryptocurrencies in early 2016 and dedicated himself to becoming a successful trader and teacher.

    Crowdsale details

    Distribution of tokens
    • Crowdsale (76%)
    • Founders & Team (15%)
    • Future Partnerships (3%)
    • Advisors (1%)
    • Bounty Pool (1%)
    • Token Hunt (1%)
    • Future Development (3%)
    Budget allocation
    • Product Development (55%)
    • Marketing, Sales & PR (30%)
    • Security & Compliance (5%)
    • Legal (5%)
    • General & Administrative (5%)
    Details Indicators
    Token Symbol Vivid
    Full Token Name Vivid Token
    Pre-sale Start March 15th, 00:00 GMT+03:00
    Pre-sale End Hard cap is reached or April 15th, 00:00 GMT+03:00
    Pre-sale Hard Cap Fixed, 9950 ETH
    Pre-crowdsale Start April 16th, 00:00 GMT+03:00
    Pre-crowdsale End May 16th, 00:00 GMT+03:00
    Crowdsale Start July 15th, 00:00 GMT+03:00
    Crowdsale End September 15th, 00:00 GMT+03:00
    Domain registration date 2018-01-09
    Domain owner Registration Private, Domains By Proxy, LLC

    Cost of the token

    10000 tokens for 1 eth

    Price without discounts


    Whitelist Pre-Sale
    5,400,00 VIVID
    20% bonus
    1 ETH = 12,000 VIVID

    Tier I
    8,800,000 VIVID
    TBD 10% bonus
    1 ETH = 11,000 VIVID

    Tier II
    31,500,000 VIVID
    5% Bonus
    3,000 ETH
    1 ETH = 10,500 VIVID

    Tier III
    0% Bonus
    5,600 ETH
    1 ETH = 10,000 VIVID

    Accepted currency

    • Ethereum

    Rate the project

    Estimate the project on a five-point scale or switch to the simple scale

    Five-point scale Simple scale

    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Alexandr Gonchar April 21, 2018
    Rating of project


    It is quite interesting and relevant idea of just rewarding the creators of content, and the project is good too. This segment of the market is developed badly, and ways of labor payment are old.

    Risks and disadvantages

    There are at least four quite successful projects on the market that work with the authors' reward, which release tokens in the system and use a transparent blockchain system.


    My opinion that the project was late with the market entry for about two years and it is doubtful that they will be able to offer something new and unusual to the authors to displace established projects in this segment of the economy

    Jordan Semanda March 29, 2018
    Rating of project


    The project is efficient for investors interested in long-term investments.It provides a platform for the newbies to thrive in a market with the veterans. It provides assistance through technical analysis that provide information about market trend and profitable ventures for investments. It also enable content creators to effectively create and publish content on the internet The projects crowd sale are relatively good. Developer API's will increase on the number of platforms and uses of the project

    Risks and disadvantages

    Accepting only one cryptocurrency limits the potential growth
    The ratio of the vivid token to eth is relatively high which might face static increase in the value of token due to limited members of the community.


    The project has the experience in establishing successful ventures.The project is dynamic to has a platform to enhance the sharing of content published on the internet through the platform hence increasing of the user retention through constant interaction with the page hence increasing its traffic and users learning more about the platform this will enhance the expected growth over time. The members of the community will definitely benefit from joining the initiative this will make it blossom in the market



    Are there any major obstacles to reaching the first phases of product development?

    Because we are a industry specific team each coming from a background in team growth and project management, our focus is expanding our manpower to amplify our core team into developing, and delivering on the overall product ecosystem phases outlined in this whitepaper.

    What companies are you partnered with or seeking partnerships with?

    Our partnership goals include those ongoing relationships with our Chinese market focused advisory team, in order to better penetrate arguably the world’s largest cryptocurrency user base.

    What are your initial projections as your work to launch the first phases of your platform?

    Our closest competitor in Vivid Mobile is Blockfolio, which currently has 1-5MM installs. As we expand the Vivid platform, we also take into account other platforms in the ecosystem, such as Tradingview and Steemit in terms of determining potential TAM. It is also known that the spread of cryptocurrency ownership is increasingly becoming mainstream, with 1 in 3 Millennials owning some form of crypto by the end of 2018, a study by the London Block Exchange found: https://themerkle.com/one-in-three-millennials-will-own-cryptocurrency-by-the-end-of-2018/

    We are targeting an install base of 1 million over the next 18 months. Our focus is on the growing mainstream market with exciting features such as an extensive push into augmented reality, and a more accessible overall user experience. We are interested in capturing a portion of the existing Blockfolio and Delta user base, as well as attracting newcomers to the crypto space.

    How will the platform’s infrastructure retain a high level of stability and uptime even in the face of massive market movements and volume?

    By utilizing the latest capabilities from AWS we are able to dynamically scale Vivid services in response to peak demands events. The Vivid app and services are architected to leverage the CDN to efficiency maintain responsiveness when massive market movements occur.

    What measures are you taking to build a secure system to handle private user data and accounts?

    User data and account information is always encrypted at rest and isolated from all other Vivid services. Accessing your private data required two-factor authentication and all transactions to and from the app are encrypted with the strongest encryption available.

    Will the website offer translations to different languages?

    Will the website offer translations to different languages?

    Do you plan to host any AMAs, webinars, or Q&As?

    Join our official Discord Community:
    Also join our official Telegram Community:
    Yes, we have our official subreddit found here: https://www.reddit.com/r/vividtoken/

    Is the code open source?

    Our tokensale smart contracts will be open sourced and available for inspection on the official Github. The project however will be closed sourced as the product space we are developing for is a competitive one.

    Does your project have a bug bounty program?

    While not officially announced or architected, a bug bounty program will be issued as we approach alpha testing of the application on iOS and Android before going to their respective stores.

    What is your cash burn for the years to come?

    Projected cash burn is $4.00MM in the first 12 months for aggressive development of the application, larger platform, and intensive marketing to grow adoption. VIVID is structured to generate cash flow through advertising, subscription fees, and other monetization models transitioning through this period.

    What does the AR Advertising platform consist of?

    Our advertising platform gives brands the opportunity to launch experiential marketing campaigns and unobtrusive sponsorship placements to engage with consumers based on highly targeted interests and behaviors. Publishers on our network, which include content creators with influence in the Vivid community and 3rd-party application partners, may opt-in to the ad network and share in the revenue generated.

    With our unique AR offering, we provide several advantages for capturing mindshare:

    With traditional advertising over run by native advertising, brands must be given inconspicuous ways to seamlessly blend ads with content a user means to consume. Adding a new dimension also adds a new layer of creativity for integrating sponsored and organic content.
    In today’s society, where attention spans are short, Vivid provides a unique level of interactivity to engage the consumer over display as well as video ads.
    On the web, inventory is typically limited by number of impressions and real estate available, whereas in a 3D world, where volumetric space is boundless, we offer more room to spread ads out unobtrusively.
    As a nascent medium, Vivid’s ad platform circumvents current generation ad-blockers.


    What are the stats behind the token?

    Name: Vivid
    Ticker: VIVID
    Type: ERC20 Ethereum Token
    Fixed Supply: 140,000,000

    What is the value of one VIVID token at the token sale?

    All contributors will receive 10,000 VIVID per ETH, before any bonuses are applied; therefore the base value of each VIVID token is set at 0.0001 ETH. Depending on the time of contribution, participants will receive an additional token bonus associated with the current funding round.

    What are the dates associated with the fund raising rounds? (Open/Close)

    Token sale does not have set dates as of yet, part of our goal with the meetings in NYC this week is to establish clearer dates based on everyone's timelines.

    What is the % bonus associated with each funding round, if any?

    Pre-Sale - 20% Bonus
    Tier I - 10% Bonus
    Tier II - 05% Bonus
    Tier III - 00% Bonus

    Do the discounts incentivize holding or profit taking upon launch?

    While we can not control the actions of a free market as it lists on exchanges, our emphasis on key product announcements, and other promotional vehicles as the token hits exchanges is focused on creating continued momentum in the markets, as to incentivize token sale participants to hold as a greater snowball effect takes place.

    What network is the VIVID token based on?

    VIVID is an ERC20 token that runs on the Ethereum blockchain. More details about the VIVID token smart contract are available here {link to Git repository}.

    When will I receive my VIVID tokens from the token sale?

    VIVID Tokens will be distributed simultaneously across all public sale tiers at the moment that the final tier has concluded. In the meantime, you may confirm you have properly contributed by looking up your Ethereum transaction ID at Etherscan.

    Is there a minimum contribution amount to participate in the token sale?

    The minimum contribution amount is 0.2 ETH.

    How do I safely and securely contribute to the Vivid token sale?

    The basic steps are:
    Obtain a ERC20 token compatible Ethereum Wallet.
    Buy Ether from a cryptocurrency exchange such as Coinbase, Bittrex, Poloniex or Kraken.
    Transfer Ether to your wallet address.
    Send the amount of Ether you wish to contribute to our token sale contract address.
    To participate in the token sale and acquire VIVID tokens, you need an Ethereum wallet or an application where you maintain the private key. Private keys are needed to correctly interact with smart contract functions, such as transferring tokens.

    Only Ether is accepted for the token sale, so if you hold Bitcoin (BTC) or another ERC20 token, we recommend using ShapeShift to exchange them for ETH. This YouTube tutorial explains how to do a basic, "quick" exchange without needing to create an account.

    Do not send Ether directly from cryptocurrency exchanges such as Coinbase, Bittrex, Poloniex or Kraken. Exchanges don’t provide you with a private key. You need a digital wallet compatible with Ethereum tokens (ERC-20 standard) like:

    MyEtherWallet (no download required)
    MetaMask (Firefox and Chrome browser add-on)
    Mist (Desktop)
    Parity (Desktop)
    Ethereum transfer transactions require some amount of fuel known as "gas" to execute the operation or run the particular smart contract code. Gas is the unit that gets paid to a miner for performing the action (or work). Token sale deposit transactions need to have a non-default gas limit because of its complexity. The default gas limit is usually too low to correctly perform a token sale deposit. We advise a gas limit of 99,000 (10 GWEI) or higher. If your transaction fails and you need to retry, the amount of gas spent is non-refundable. Visit https://ethgasstation.info/ for current gas price and limits.

    For security reasons, the only trusted source for our contract address is from the official Vivid website at https://vividtoken.com. We highly recommend you copy and paste the address or scan the QR code, then double and triple check you have the correct contract address.

    What exchange(s) will you be hosted on when the ICO is closed?

    Initially trading will occur on EtherDelta, since anyone can create an ED Ethereum trading pair, we would preemptively create the page and provide some initial liquidity. Our goal is to push for Liqui and Cryptopia as the initial centralized exchanges we list on. IDEX, CEX.io, Bittrex, Binance, Kucoin and HitBTC are the next targets from there.

    What is your Monetary Policy? Inflationary / Deflationary? Fixed supply forever or additional tokens to be issued?

    VIVID Token has a fixed supply of 140MM tokens. No further tokens can be created.

    Of the 140M total coins, how many total coins will be sold during the ICO?

    A total of 160,700,000 Tokens will be sold as a result of the tokensale.
    Current token distribution chart is as follows:
    Total Tokensale - 76.2% - 106,700,000 VIVID
    Founders & Team - 14.6% - 20,500,000 VIVID
    Future Partnerships - 2.9% - 4,000,000 VIVID
    Future Development- 2.9% - 4,000,000 VIVID
    Advisors - 1.7% - 2,400,000 VIVID
    Bounty Pool - 1.0% - 1,400,000 VIVID
    Token Hunt - 0.7% - 1,000,000 VIVID

    What is your minimum and maximum fundraising threshold? How did you come up with each?

    Maximum hard cap is 9,950 ETH Total. Minimum cap is 6,000 ETH.
    Fundraising schedule was determined through modeling which determined our fiscal needs in terms of capital required to build, grow, and create a self-sustaining cash flow driven business model and software platform.

    What will you do with unsold tokens?

    Any unsold tokens from the tokensale will be burned.

    Where do the tokens fall under the Howey Test?

    Attached is the results of the Howey Test for VIVID Token. Our score is 20, which puts us in the 'unlikely' bracket in being labeled a security. That said, the tokensale will implement a KYC approval process, eliminated US, South Korean, and Chinese nations from taking part.

    What is the projected use of the funds raised?

    Projected token sale fund allocation:
    Product Development - 55%
    Marketing Sales & PR - 30%
    Security & Compliance - 5%
    Legal - 5%
    General & Administrative - 5%


    Who is your team made up of?

    Ian Nott - Founder and Chief Executive Officer at Vivid
    Harrison D. Lee (李裕裕) - Chief Operating Officer at Vivid
    Sascha Neumann - Chief Product Officer at Vivid
    BJ Wahl - Full Stack Developer and Systems Architect at Vivid
    Benton Medlock - Director of Technical Analysis at Vivid
    Haoshu Peng (彭颢舒)- IP and International Advisor at Vivid
    Amanda Ying Guo (郭莹)- Chinese Market Cloud Computing Advisor at Vivid
    Justin Mathews - Digital Creative Advisor at Vivid
    TM38 - Marketing Partner at Vivid

    Where is the VIVID team and company based out of?

    We are a Singapore based company with team members across multiple continents.

    How can I get in contact with your team?

    There are multiple ways to reach us! You may contact us by telephone at +65 3159 1490. We are also accessible via email at [email protected], by messaging us using Telegram or Discord, or by DM’ing us on Twitter @vividtoken.

    What makes your team capable to deliver on the long term Vivid Platform vision?

    There are multiple ways to reach us! You may contact us by telephone at +65 3159 1490. We are also accessible via email at [email protected], by messaging us using Telegram or Discord, or by DM’ing us on Twitter @vividtoken.

    What milestones do you already have in place?

    Closed an Oversubscribed Early Access Private Sale
    Created Core Product Roadmap
    Assembled Multidisciplinary Team
    Began Product Development on Mobile App
    Signed Key Advisors
    Conducted Audit of Product Landscape
    Kicked off Initial Application Development (iOS)
    Forged Agreement with Marketing Agencies
    Created Contribution Smart Contracts and Portal
    Begun Collecting Market Data from Multiple API’s
    Built Active Discord Community

    How will you inform investors when milestones are achieved?

    We will continuously keep you posted on our progress, such as software releases, press announcements and upcoming events, via our social channels as well as by email if you are opted-in to our newsletter.