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#Blockchain, #Advertising & Marketing All projects

Vreo: Is digital advertising solutions

A New Way to Present, Measure and Monetize ADs in Games, Secured Through Blockchain Technology

stage Ended crowdsale

KPLs

  • Employees16

Team

9
man Andreas Schemm

Co-Founder, CEO

Helped tech start-ups grow since 2004, taking over leading roles in PR, marketing and community building. Established LaserTag in the German market with up to 14 subsidaries

man Alfred Steiof

Co-Founder, Managing Partner

Seasoned entrepreneur with strong focus on sales&acquisition and finance. Founded, managed and exited Ensys AG, a 500million+ revenue business in the energy sector

man Kai Nitsche

Co-Founder, Head of Design

Experienced designer with big experience, also good specialist in social media marketing, having worked for both start-ups and well-known companies like C&A and Frosch

man Egor Malychev

Head of Partnerships

Strong skills in sales, key accounting and project management, worked for one of the world leading IT distributor – a true all-rounder with strong connections into EE

man Ali Pasha Foroughi

CTO

Ali Pasha has worked for both bluechips and startups. He rallies in the fields of software architecture and modern development processes. VREO will benefit from his 18+ years of experience


Advisors

8
man Lukasz Musialski

ICONIQ LAB

Lukasz is a Co-Founder and Portfolio Director at Iconiq Lab. He worked as an Investment Manager with years of experience in finance, private equity and venture capital after acquiring a BA in Economic Relations and an MS in Finance

man Samater “Sam” Liban

Blockchain consultant

Sam launched his first project in 1999. Today he helps us understand all the aspects of distributed systems like the Blockchain, while his focus is on business models beyond coin speculation

man Prof. Dr. Philipp Sandner

Frankfurt School Blockchain Center

Head of the Frankfurt School Blockchain Center at the Frankfurt School of Finance & Management. The expertise of Prof. Sandner in particular includes blockchain technology, crypto currencies, digital transformation and entrepreneurship

man Volker Dressel

Gaming and Marketing Advisor

Volker Dressel, CEO of MediaPlier, is a real veteran of the gaming industry. He held various management positions in mobile- and online-gaming companies. With his vast knowledge of brand and performance marketing he helped many startups with their rollout

man Josef Salcman

CryptoInvest

Josef is a technology-driven multilingual business developer since 12 years, with vast experience in the Distributed Ledger Technology investment space and co-founder of 3 successful startups, including Cryptoinvest.es, the biggest Spanish speaking crypto-network




Crowdsale details

Budget allocation
  • Law, Tax and Strategic Consulting (15%)
  • It + Software Development (26%)
  • Financials and Administration (17%)
  • Marketing and Events (20%)
  • Seles and Business Development (22%)
Details Indicators
Token Symbol MERO
Full Token Name MERO Token
Crowdsale Start July 21st, 00:00 GMT+03:00
Crowdsale End Hard cap is reached or August 18th, 00:00 GMT+03:00
Crowdsale Hard Cap Fixed, 390000000 tokens
Domain owner Individual

Cost of the token

1 token for 0.05 $

Price without discounts

Bonuses

Crowdsale
Bonus Dates Minimum purchase amount
20% July 21 — 24, 2018
10% July 24 — August 01, 2018

Accepted currency

  • Bitcoin
  • Ethereum


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FAQ

Frequently Asked Questions

WHAT IS VREO?

Vreo is a platform on which software developers can meet marketing companies to place ads in games and software. Vreo provides plugins that allow dynamic, unobtrusive and simple advertising directly embedded into the surroundings of the game. Every user interaction gets tracked, evaluated and stores within our own blockchain for exact payment and statistics.

What features does Vreo offer?

Vreo offers the possibility to find partners for advertising campaigns using programmatic advertising. Contained in the platform you will find not only a matching and private messaging system, but also an analysis tool for all running and finished campaigns. Due to the embedded nature, we don’t rely on pop-ups and can avoid ad blockers.

WHAT IS FUNDING GATEWAY?

Funding Gateway is a funding platform: software developers can launch their own (mini-)ICOs through it, using our token and our expertise. Games funding can be based on reliable financial forecasts backed by Vreo data.

Is using Vreo secure?

We use several state of the art security technologies to keep our marketplace safe.

Don't adverts annoy gamers?

All the studies and surveys have proven that well-made, meaning non-intrusive in the virtual reality integrated adverts, are perceived as from non-irritating to positive on hand of the heightened realism.

Which countries does Vreo operate in?

T.B.A.

Does using Vreo cost any money?

None, registering on Vreo and setting up campaigns are free. Fees are deducted from the total value of advertising campaigns.

Are there guidelines I must follow?

Yes, you can find them in our GTC and on vreo.io

What payment options does Vreo offer?

The payment will be done using our own token. An automated billing routine calculates gathered view data into batches, calculates the price in Token and bills it with standard currency (FIAT), making the whole payment process faster and cheaper.

For which engines is the Vreo plagin available currently ?

At the moment, the Vreo is available for Unreal Engine and Unity3D. We are currently working on the plugin for the Lumberyard and Cry engines too. The integration in other engines like cocos, marmalade and other mobile engines is also planned in the future.

My company has its own engine, Can I use Vreo with it?

Unfortunately not that simply – if you are interested in integrating Vreo in your own engine, please contact us at [email protected]

Is there any Vreo mobile app out, yet?

The mobile app Vreo control is currently in development and we be released for iOS and android at a later stage.

Does Vreo also work with VR?

Yes, and it can contribute to enhancing the immersion if done correctly.

For which platforms can Vreo be used?

Vreo can due to its plugin based analytics system work on nearly every system like consoles, pc, mac and smartphones.

How much can I earn as a developer?

Several factors play a role here, most notably setting, references, expected audience, placement of the ads and parameters of the campaign.

What does the marketplace offer the developer ?

Vreo offers software developers a platform to display their content to find advertising partners so as to develop an advertising campaign shown on the predefined ad spaces within the software. It also enables them to monetize unused space within their software. This allows not only the possibility to increase the budget with discrete ad placement but also offers long-term financial possibilities.

What does Vreo offer bands and their products?

Brands can find software developers through our marketplace to place ads or products within their content. Using a matching system they can find compatible partners, the Vreo algorithm offers a measurable analysis of the ad campaign which is billed with a dynamic success rate based on cost-per-view. All ad data gets stored within a blockchain, eliminating risk of manipulation of that data later on.

How high are the costs for product placement using Vreo?

The costs are calculated dynamically and only per effective view. Vreo’s commission is calculated as a percentage of the campaign value.

What is Cost-per-View?

Cost-per-View means that the costs are calculated dynamically, namely per each actual appearance in the view field of the user. The nearer the object was to the gamer and the clearer it therefore was, the higher the costs. Using the cost-per-view system, adaptable ad campaigns are possible that, if successful, could be extended. There is also a frequency cap to ensure content is delivered not too often to the same unique user.


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