Blockchain, Advertising & Marketing

Vreo: Is digital advertising solutions

A New Way to Present, Measure and Monetize ADs in Games, Secured Through Blockchain Technology
Stage: Ended ICO
Andreas Schemm
Co-Founder, CEO
Helped tech start-ups grow since 2004, taking over leading roles in PR, marketing and community building. Established LaserTag in the German market with up to 14 subsidaries
Alfred Steiof
Co-Founder, Managing Partner
Seasoned entrepreneur with strong focus on sales&acquisition and finance. Founded, managed and exited Ensys AG, a 500million+ revenue business in the energy sector
Kai Nitsche
Co-Founder, Head of Design
Experienced designer with big experience, also good specialist in social media marketing, having worked for both start-ups and well-known companies like C&A and Frosch
Egor Malychev
Head of Partnerships
Strong skills in sales, key accounting and project management, worked for one of the world leading IT distributor – a true all-rounder with strong connections into EE
Ali Pasha Foroughi
Ali Pasha has worked for both bluechips and startups. He rallies in the fields of software architecture and modern development processes. VREO will benefit from his 18+ years of experience
Tino Kügler
Analysis and Algorithms
Tino is our key member for market analysis and accounting
Katerina "Glambertina" Koicheva
Marketing and Communication expert
Marketing and Communication expert with years of experience in International companies. An enthusiastic person who is driven to succeed at whatever project she is engaged in
Roman Pivtoranis
3D Artist and Game Design
Roman Pivtoranis is a 3D Artist with professional experience in VR. Roman focuses on creating tech demos and product design for cutting edge technologies
Christian Jungen
Senior Coder
Engine and C# specialist with strong know- ledge of plugin development
Lukasz Musialski
Lukasz is a Co-Founder and Portfolio Director at Iconiq Lab. He worked as an Investment Manager with years of experience in finance, private equity and venture capital after acquiring a BA in Economic Relations and an MS in Finance
Samater “Sam” Liban
Blockchain consultant
Sam launched his first project in 1999. Today he helps us understand all the aspects of distributed systems like the Blockchain, while his focus is on business models beyond coin speculation
Prof. Dr. Philipp Sandner
Frankfurt School Blockchain Center
Head of the Frankfurt School Blockchain Center at the Frankfurt School of Finance & Management. The expertise of Prof. Sandner in particular includes blockchain technology, crypto currencies, digital transformation and entrepreneurship
Volker Dressel
Gaming and Marketing Advisor
Volker Dressel, CEO of MediaPlier, is a real veteran of the gaming industry. He held various management positions in mobile- and online-gaming companies. With his vast knowledge of brand and performance marketing he helped many startups with their rollout
Josef Salcman
Josef is a technology-driven multilingual business developer since 12 years, with vast experience in the Distributed Ledger Technology investment space and co-founder of 3 successful startups, including, the biggest Spanish speaking crypto-network
Ralf Heim
Ralf Heim is a German Technology Entrepreneur and Founder of Fincite and Fincite Ventures, who create Asset Management for a connected, digital world. Before Fincite, Ralf lead the business development of a BI/big data company and built analytical systems for companies/central banks
Director of Business development at Skillz
Fryd is the Director of Business development at Skillz, the leading mobile eSports platform. Prior to Skillz, Fryd lead business development for 8i and Omnivirt, two VR focused companies. Fryd also founded Instapray and was the US General Manager of Social Media Interactive
Strategic Advisor
SICOS is the strategic advisor in structuring the Vreo token functionality and token economics. SICOS is also involved in ensuring the best practices for the Vreo token sale
Crowdsale details

Budget allocation

Law, Tax and Strategic Consulting (15%)
It + Software Development (26%)
Financials and Administration (17%)
Marketing and Events (20%)
Seles and Business Development (22%)
Details Indicators
Token Symbol
Full Token Name
MERO Token
ICO Start
July 21st, 00:00 GMT+03:00
Hard cap is reached or August 18th, 00:00 GMT+03:00
ICO Hard Cap
Fixed, 390000000 tokens
Domain owner
Cost of the token
Price without discounts
1 token for 0.05 $


Bonus Dates Subject to a purchase or investment of
20% July 21 — 24, 2018
10% July 24 — August 01, 2018
Accepted currency
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Budget allocation and roadmap
Token economy, Tokenization & Business model
Distribution & Lock up of tokens, Discounts for early buyers

Advantages of the project
Risks and disadvantages of the project
Frequently Asked Questions
Vreo is a platform on which software developers can meet marketing companies to place ads in games and software. Vreo provides plugins that allow dynamic, unobtrusive and simple advertising directly embedded into the surroundings of the game. Every user interaction gets tracked, evaluated and stores within our own blockchain for exact payment and statistics.
What features does Vreo offer?
Vreo offers the possibility to find partners for advertising campaigns using programmatic advertising. Contained in the platform you will find not only a matching and private messaging system, but also an analysis tool for all running and finished campaigns. Due to the embedded nature, we don’t rely on pop-ups and can avoid ad blockers.
Funding Gateway is a funding platform: software developers can launch their own (mini-)ICOs through it, using our token and our expertise. Games funding can be based on reliable financial forecasts backed by Vreo data.
Is using Vreo secure?
We use several state of the art security technologies to keep our marketplace safe.
Don't adverts annoy gamers?
All the studies and surveys have proven that well-made, meaning non-intrusive in the virtual reality integrated adverts, are perceived as from non-irritating to positive on hand of the heightened realism.
Which countries does Vreo operate in?
Does using Vreo cost any money?
None, registering on Vreo and setting up campaigns are free. Fees are deducted from the total value of advertising campaigns.
Are there guidelines I must follow?
Yes, you can find them in our GTC and on
What payment options does Vreo offer?
The payment will be done using our own token. An automated billing routine calculates gathered view data into batches, calculates the price in Token and bills it with standard currency (FIAT), making the whole payment process faster and cheaper.
For which engines is the Vreo plagin available currently ?
At the moment, the Vreo is available for Unreal Engine and Unity3D. We are currently working on the plugin for the Lumberyard and Cry engines too. The integration in other engines like cocos, marmalade and other mobile engines is also planned in the future.
My company has its own engine, Can I use Vreo with it?
Unfortunately not that simply – if you are interested in integrating Vreo in your own engine, please contact us at [email protected]
Is there any Vreo mobile app out, yet?
The mobile app Vreo control is currently in development and we be released for iOS and android at a later stage.
Does Vreo also work with VR?
Yes, and it can contribute to enhancing the immersion if done correctly.
For which platforms can Vreo be used?
Vreo can due to its plugin based analytics system work on nearly every system like consoles, pc, mac and smartphones.
How much can I earn as a developer?
Several factors play a role here, most notably setting, references, expected audience, placement of the ads and parameters of the campaign.
What does the marketplace offer the developer ?
Vreo offers software developers a platform to display their content to find advertising partners so as to develop an advertising campaign shown on the predefined ad spaces within the software. It also enables them to monetize unused space within their software. This allows not only the possibility to increase the budget with discrete ad placement but also offers long-term financial possibilities.
What does Vreo offer bands and their products?
Brands can find software developers through our marketplace to place ads or products within their content. Using a matching system they can find compatible partners, the Vreo algorithm offers a measurable analysis of the ad campaign which is billed with a dynamic success rate based on cost-per-view. All ad data gets stored within a blockchain, eliminating risk of manipulation of that data later on.
How high are the costs for product placement using Vreo?
The costs are calculated dynamically and only per effective view. Vreo’s commission is calculated as a percentage of the campaign value.
What is Cost-per-View?
Cost-per-View means that the costs are calculated dynamically, namely per each actual appearance in the view field of the user. The nearer the object was to the gamer and the clearer it therefore was, the higher the costs. Using the cost-per-view system, adaptable ad campaigns are possible that, if successful, could be extended. There is also a frequency cap to ensure content is delivered not too often to the same unique user.
Ended ICO
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