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#Blockchain, #Arts, Fashion & Media All projects

White Rabbit: A new digital streaming reality

White Rabbit allows you to reward the films and series you stream

stage Ended crowdsale

4.2 Rating

by 5 users


    • Employees11


    man Alan R. Milligan

    CEO & Partner

    Alan is a film producer with awards from Cannes, Venice, Gothenburg and more than 50 other awards and nominations since 2014. Prior to this Alan was a software entrepreneur, developing MCIS, a database for safe transportation of chemicals at sea and an automated stowage system for chemical tankers. MCIS is installed on hundereds of chemical tankers around the world and has become the industry standard for safety in the chemical tanker industry, MCIS was sold to Heidenreich Innovation in 2008. Alan holds an MA in International Relations and International Business.

    man Alexander Yarushin

    CTO & Partner

    Alex has been programming since 1996. He has been a principal developer and system architect in
    various projects including production automation system for submarines, billing for mobile telecommunications,
    pharmaceutical distribution systems and healthcare automation. As IT technical
    director of Milbros Software he developed MCIS (Milbros Chemical Information System) together
    with Alan and his father, a pioneer of chemical tanker industry. Today, MCIS is the industry standard
    for safe transportation of chemicals at sea.

    man Adrian Hessel-Rütter

    COO & Partner

    Adrian graduated from the University of St. Andrews with a degree i Management and Psychology and immediately pursued a career in the IT industry. For the last 7 years Adrian has been employed with Intility and Atea, helping their customers implement their digital strategy.

    man Jon Inge Buli

    CFO & Partner

    Jon Inge has bachelor degrees in Finance and Marketing from David Eccles School of Business and a Specialist Masters in Finance from CASS Business School in London. Having spent a majority of his career in the Shipping and Oil Industry in various commercial roles, his career began at DVB Bank performing risk analysis and financial modelling on existing and potential clients. This financial root has been the base in all endeavours and project work over his banking and brokering career. His projects have led to extended working engagements in Mexico City, Newfoundland, Rio De Janeiro, New York, Houston, Rotterdam, London and Oslo experiencing significantly different approaches to project methodology and financial solutions. Most recently, he has earned his PRINCE2 Foundation certificate in project management.

    man Gabriel Andrei


    UI specialist. User focused. Independent.


    man Gregory Carson


    Entrepreneurial, hands-on business & people developer. Directly driven dozens of capital fundings
    and led the growth & exits of a few companies. International Board Member & Angel Investor
    in High Tech( Cryptocurrency Bitcoin, Telecom software security, Blockchain, AR/VR), Med Tech,
    eHealth. Expertise in Security, Med Tech, Software, Disruptive Tech Market Entry and sales.

    man Michael Terpin


    Michael Terpin is Founder and CEO of Transform Group, the leader in blockchain and ICO PR and advisory services (60 ICOs and counting), as well as CoinAgenda, the leading conference series connecting mainstream investors with blockchain and cryptocurrency investments. Michael has been in the bitcoin and blockchain sector since 2013, when he co-founded BitAngels as the world’s first angel network for digital currency start-ups. He is also CMO and special advisor to Alphabit Fund, a $300 million digital currency fund.

    man Jon Ramvi


    Jon has been a web developer for 12 years, an entrepreneur for 10, and a blockchain developer for 3 years. An early interest in blockchain has led him to organize Northern Europe’s largest blockchain conference and Ramvi founded and runs Oslo Blockchain Day. In 2015 he started Blockchangers AS, a boutique consultancy for blockchain development for 30+ corporations

    man Hans Clemetsen


    Jon has been a web developer for 12 years, an entrepreneur for 10, and a blockchain developer for 3 years. An early interest in blockchain has led him to organize Northern Europe’s largest blockchain conference and Ramvi founded and runs Oslo Blockchain Day. In 2015 he started Blockchangers AS, a boutique consultancy for blockchain development for 30+ corporations

    man Tom Emil Olsen


    A multi-award winning Creative Director with more than 20 years’ experience in the industry, Tom Emil Olsen is the founder of global branding agency Kind, and the company’s CEO. The success of Kind’s unique approach to its clients’ needs - termed ‘Conceptual Branding’ - has seen it rapidly
    expand with an additional Norwegian office in Oslo, as well as regional offices in Sweden, the UK and China.
    Tom has received numerous prestigious awards for design and creative thinking, both in his native Norway and
    internationally. He has repeatedly received ‘The Award for Design Excellence’ from
    The Norwegian Design Council. Tom is also featured in hundreds of international blogs, books and magazines, as well as the highly regarded Adweek Talent Gallery, where he was listed in Adweek Magazine’s Top 100 list of global creative talents.

    Crowdsale details

    Distribution of tokens
    • Crowdsale (40%)
    • WR Reserve (32%)
    • Team (vested 1/3 6months 1/3 12Months 1/3 18Months) (16%)
    • Partners (6%)
    • Advisory board (vested for 6 months) (5%)
    • Bounty campaign (1%)
    Budget allocation
    • Content Rights Holders (75%)
    • White Rabbit (15%)
    • White Rabbit PPS (10%)
    Details Indicators
    Token Symbol WRT
    Full Token Name White Rabbit Token
    Pre-crowdsale Start May 7th, 00:00 GMT+03:00
    Pre-crowdsale End May 14th, 00:00 GMT+03:00
    Crowdsale Start May 15th, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or June 10th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, 25000 ETH
    Domain registration date 2016-03-11
    Domain owner Alan Milligan, Tasken 5, Rygge, NORWAY

    Cost of the token

    3040 tokens for 1 eth

    Price without discounts


    Pre-sale minimum and bonus structure*
    5 ETH – 10 ETH = 10% bonus
    11 ETH – 20 ETH = 15% bonus
    21 ETH+ = 20% bonus

    Main sale (first 48 hours)*
    0,05 ETH – 10 ETH = 5% bonus (minimum commitment may be adjusted pending ETH price) 11 ETH – 20 ETH = 7% bonus 21 ETH+ = 10% bonus
    * May be adjusted if significant fluctuations in ETH/USD

    Bonus Dates Minimum purchase amount
    20% May 07 — 14, 2018

    Accepted currency

    • Ethereum

    Rate the project

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    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

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    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Alexandr Gonchar June 24, 2018
    Rating of project


    The project tests a p2p system based on blockchain technology that will allow users to access any content worldwide, reduce costs, pay author fees directly and allocate a share of revenue for streaming sites to encourage an innovative streaming market and offer a transparent and instant monetization model for producers, investors, artists and content authors.

    Risks and disadvantages

    The project doesn't have any serious cons, except for the adoption of the project's idea by a large number of sites broadcasting streaming video. In addition to some complications with the implementation and quite a long terms of introduction of this idea, this project has no disadvantages and in the long term, it will be very demanded on the market.


    I'm sure that this project will be well developed and will bring good profits for its investors in the long term. I think this will take at least a year, maybe more, but because the idea of ​​the project is very relevant, popularity and good growth will undoubtedly come to this project quickly enough.

    Jordan Semanda April 25, 2018
    Rating of project


    There is interaction between fans and the filmmakers plus use of VR screenings. The capability to create third party services for the white rabbit platform will make it more profitable. All parties involved in the providing of data and consumption of data i form of movies and series will benefit from this project Streaming services are important because this reduces the piracy of copyright property. The token is to be put on the exchange which will allow traders to trade and investors as well.

    Risks and disadvantages

    The idea behind the video content is good but it's not well elaborate. There are a limited number using cryptocurrencies especially those that might want to stream the provided-on content on these sites through white rabbit which will limit its usage. The budget is not well planned.


    I think the major thing setting the entertainment industry back is the luck of transparency which when solved will attract many beneficiaries from this sector to adopt this convenient method of profiting and working with limited fear of loss. Through business workshops the team is capable of presenting their project and attracting potential investors.

    Anne Bryn April 25, 2018
    Rating of project


    The video presentation is interesting. Market size is huge for this project. CEO is a film producer with many awards. I think his participation is a benefit for the project, because he knows the industry from the inside. The project participates in events and has publications in media. The Rabbit hole will offer users it's unique additional content and opportunity of interaction between fans and filmmakers.

    Risks and disadvantages

    If demand for tokens will increase, it will not only be profitable for participants, but will probably cause some troubles for users. Because participation for them will be more expensive.


    I think it's difficult to predict now the evolution of this project. I think it will be popular in the beginning thanks to enthusiasm of the fans.

    Sofia Medda April 23, 2018
    Rating of project


    Users may reward films and series they like and I think many people will choose to do it. We have a lot sites with films now, but most of them are illegal. It is said that 60 % of pirates don`t wanna be pirates. Since White rabbit shares i`s revenue, this model may be interesting for streaming industry too. And it will encourage such illegal sites to legalize.

    Risks and disadvantages

    Standard White Rabbit price will be $2 for a movie. So if one watched 25 movies for a month, it means 50$ should be paid. It`s some amount (compared to nothing as it was before). On the other hand it is just a free choise of a person.


    This is a good and fair idea. Though I don`t understand what is investor`s profit. All the profit will be shared by right holders, white rabbit and streaming sites.

    Elish Jah April 10, 2018
    Rating of project


    The concept of a browser plugin which serves as a potential access point to all cinematic content into one virtual library.
    Producers will be able to have complete transparency on the who, where and when have consumed their films. Consumers will also be able to control and even monetise.
    A clear strategy for building a new business model.

    Risks and disadvantages

    The team does not have a marketing specialist.
    The project’s road map does not have specific dates 


    Since there isn’t a platform that can serve as a single global digital distribution network of that kind, White Rabbit’s idea to become the first service to fill this gap is great. I can see project's potential brought by blockchain technology for an industry that is in need of it. The marketing aspect is the only real doubt tho.