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#Blockchain All projects

Ydentity: Risk identity blockchain token

Designed to allow individuals to own their data and enjoy freedom while surfing the web

stage Ended crowdsale

3.3 Rating

by 2 users


    • Employees9


    man Dr Fred Jumelle

    Founder and Executive Chairman

    Fred has a long record of accomplishment in the fields of medical statistics, cognitive and behavior sciences including research and publication of a transversal study applying the TCI of Cloninger to a non-clinical population as well as clinical experience in addictive behaviors and disorders, and significant business experience.

    After several years on the board of a marketing company in the United States, he returned to complete his medical education in France and became a specialist of Addictive Disorders and practiced Medicine in Luxembourg both public and private sectors.Due to his large scope of education and specific interest in the biosocial theory and the result of various Neuroscience discoveries, he decided to start two Research and Development companies in Hong Kong in 2012.

    C-Horses Co. Limited dedicated to designing digital interactive kiosks (hardware) in partnership with SNT AG in Austria.

    Fred has a Medical Doctorate in medical statistics and a Diploma in Clinical Psychiatry and wrote his thesis on the prevalence of temperaments and personality types in a non-clinical population of medical doctors which led to opening a treatment unit for M.D. suffering of addictive disorders in France.

    man Nan Yang


    Nan Yang is a leading technologist who has worked in over 20 countries aligning IT to business strategy and delivering enterprise solutions for major clients in Banking, Insurance, Telco, Healthcare, and Government. Nan was global Insurance CTO at Sun Microsystems and Chief Enterprise Architect for Oracle Great China, developed architecture foundation for Pingan Insurance, HSBC, and Hong Kong Hospital Authority, and served as Technical Authority on core system renewal for major banks and insurers worldwide. Nan works extensively with Hyperledger and GuardTime technologies on enterprise blockchain initiatives for insurance and supply chain finance, and leading several robo advisor initiatives in China.

    man Elizabeth Dooley


    Elizabeth started her career in London as a journalist. She then spent a decade in southern Africa working as a communications and marketing consultant for NGOs and media outlets before settling in Hong Kong in 2002. In Asia she has worked as a marketing and communications consultant for a range of companies in the finance and insurance sectors, as well as the construction and architectural industries. She currently spends her time between Hong Kong and London and continues to fulfil her role as contributing editor for a number of publications, including Asia Asset Management and The Journal of the Institute of Regulation and Risk, North Asia.

    man Kenneth Ma

    Financial Strategist

    Kenneth Ma is a Director of Moore Stephens Advisory Services Limited. He holds a CFA Charter and a CAIA Charter and is a member of the RICS. He has extensive experience in various types of corporate finance, valuations and financial modeling assignments for derivatives trading, public flotation, financing, joint-venture, merger & acquisition, litigation support/expert witness, etc.

    Kenneth has been involved in conducting and reviewing over 400 valuations, with an estimated total valuation of over HKD160 billion. These valuations were performed on different businesses, financial instruments, intangible assets and fixed assets, covering a wide spectrum of industries such as, natural resources (such as coal mines), information technology (such as cryptocurrencies projects), manufacturing, biological assets, financial services, property development projects, shopping malls etc.


    man David Piesse

    Advisory Board Chairman

    David has over 30 years experience in the insurance industry and has combined insurance, information technology and disaster risk management into a lifelong career. He is a member of the Chartered Insurance Institute and a Chartered Practitioner of the British Computer Society. He is the Asia Pacific Ambassador for the International Insurance Society in New York.

    He started his underwriting career at Lloyds of London and worked in the insurance industry in North America and Europe for 10 years before joining the United Nations as a risk management consultant. At the United Nations he was involved in a variety of missions covering many countries on all continents. Some of the work involved reinsurance reporting, microfinance, natural disaster risk management, earth sciences and management information analytics.

    Settling in Asia Pacific region permanently Mr. Piesse worked in the Chinese insurance industry for several years before taking the position of Global Head of Sun Microsystems based in Hong Kong. In this role he created the blueprint for the insurance company of the future and headed up both the microfinance program and the Islamic finance program. In 2009 he took over the roles of Chairman of Asia Pacific for Unirisx LLC and in parallel the role of Global Head of Microinsurance making the Unirisx platform mission to be a standard for microinsurance. He is currently the Head of Asia Pacific for Ultimate Risk Solutions specializing in risk based capital solvency modelling for the insurance industry and also a Member of the Advisory Board for Guardtime providing cloud computing security. He currently covers all regions of Asia in his current capacities.

    man Kim Frisinger

    Board Advisor

    Kim has worked in international investigations and intelligence gathering for over 30 years. The majority of this experience focused on financial crime, with more than 20 years' attained in Hong Kong. Kim's most recent position was as Head of Financial Crimes APAC at Citibank's Corporate and Investment Bank where he also led the global rollout of a new data analytics capability related to Anti-Money Laundering and Counter Terrorist Financing (AML/CFT). In the Corporate Bank, Kim was responsible for all regional client vetting and intelligence gathering activities and for the coordination of these initiatives with all other regions. He is a subject matter expert in AML/CFT and Fraud.

    Kim began his career as a Special Agent in the FBI where he became an expert on organized crime and financial crime working out of the FBI's New York City office. Kim subsequently joined the Chase Manhattan Bank and had senior assignments in New York, London, Germany, and Hong Kong where he served as the regional APAC CFO. After Chase, he began his consulting career, including senior positions at JFK Consulting in France, Hill & Associates (principal), LECG, Control Risks Group and Kinetic Partners.

    Kim is a licensed CPA (inactive) in New York and California, a Certified Fraud Examiner (ACFE), and President and Director of the ACFE Hong Kong Chapter. He is a graduate of Hobart College in New York and has his MBA from Rutgers University in New Jersey. Kim is also a French and German speaker.

    man Seymour Matthews

    Board Advisor

    Seymour Matthews is an experienced insurance and reinsurance technician with over 30 years in the Lloyds’ market. He specialises in International non-marine “bulk “ business usually involving accident and casualty classes including medical and credit. In the last 10 years he has been closely involved with developing new and innovative products in and around the insurance industry. Seymour is currently Chairman of Ed Reinsurance brokers - part of the Lloyd’s market in London.

    man Michael Fung

    Board Advisor

    Michael was appointed an Advisor of Bright Nation on 23 March 2018.

    Michael currently serves as the Head of the Analytics of TigerRisk China Partners Limited. His expertise includes economic capital modeling and assessment (including risk-based capital solvency regimes), commercial and treaty pricing, reinsurance structuring, reinsurance modeling, reserve valuation and appraisal valuation for insurance mergers & acquisitions.

    Prior to joining TigerRisk, Michael worked at a large Lloyd's syndicate in London as a capital modeling actuary where he was involving in their Solvency II capital assessment. Michael also worked as a consulting actuary at Towers Watson where he provided leadership on consulting projects and developed services in the areas of capital modeling and enterprise risk management for P&C companies across Asia. His clients included government organizations and private sector re/insurers.

    Before joining Towers Watson, Michael was the Head of Analytics at Willis Re in Hong Kong, where he led a team of actuaries to provide reinsurance advice to clients in China and Hong Kong. He was also a managing director at Ultimate Risk Solutions in Asia Pacific where he was responsible for technical sales and support to clients. He started his insurance career at Tillinghast-Towers Perrin, which is now part of Willis Towers Watson.

    Michael holds a Master of Engineering (Honour) degree from Christ Church, University of Oxford in England. He is a Fellow of the Institute & Faculty of Actuaries in the United Kingdom, Fellow of the Singapore Actuarial Society, Fellow of the Malaysian Actuarial Society, and Fellow of the Hong Kong Actuarial Society.

    He sits on several insurance-related, actuarial, regulatory and professional committees including:

    -Member of the Advisory Committee for Independent Insurance Authority of Hong Kong (2016-)
    -Member of the General Insurance Committee of the Actuarial Society of Hong Kong (2012-2017)
    -Member of the India Insurance Regulatory and Development Authority ("IRDA") commissioned Committee on Road Map for Risk Based Solvency Approach in Insurance Sector (2012-13)

    man Dr. Tom Ludescher

    Board Advisor

    Dr. Tom Ludescher is an experienced insurance CEO and InsurTech expert, with an extensive background in the strategy and management functions of insurance and technology companies across the globe. He holds a doctorate in insurance regulations from the University of St. Gallen HSG and has been visiting lecturer at HSG in Switzerland and Singapore for the past 15 years, with a special focus on Islamic insurance (takaful). Tom is based in Singapore, where he is Chairman of the Swiss Chamber of Commerce and Industry, Vice President of the European Chamber of Commerce as well as director or advisor to various FinTech and InsurTech startups across Asia, Europe, Australia and the US.


    Crowdsale details

    Distribution of tokens
    • Crowdsale (45%)
    • Ycommunity bonus and incentive program (26%)
    • Bounties (2%)
    • Developers and cyber security systems (8%)
    • Marketing and communication (8%)
    • BNL Founder; (4%)
    • Investors (3%)
    • BNL Team and Advisors (3%)
    • Legal and Compliance (1%)
    Budget allocation
    • Technology development (30%)
    • Cyber security infrastructure (10%)
    • Regulatory compliance (10%)
    • Marketing costs and promotion (30%)
    • Liquidity and cover overheads (20%)
    Details Indicators
    Token Symbol YDY
    Full Token Name Ydentity Token
    Pre-sale Start May 7th, 00:00 GMT+03:00
    Pre-sale End May 21st, 00:00 GMT+03:00
    Pre-crowdsale Start September 10th, 00:00 GMT+03:00
    Pre-crowdsale End September 24th, 00:00 GMT+03:00
    Crowdsale Start December 3rd, 00:00 GMT+03:00
    Crowdsale End Hard cap is reached or January 14th, 00:00 GMT+03:00
    Crowdsale Hard Cap Fixed, $50000000
    Crowdsale Soft Cap Yes, $6000000
    Domain owner Individual

    Cost of the token

    1 token for 0.225 $

    Price without discounts


    Discount Dates Minimum purchase amount
    35% May 07 — 21, 2018
    Discount Dates Minimum purchase amount
    25% September 10 — 24, 2018
    Discount Dates Minimum purchase amount
    20% December 03 — 16, 2018
    15% December 17 — 23, 2018
    10% December 24, 2018 — January 14, 2019

    Accepted currency

    • Bitcoin
    • Ethereum

    Rate the project

    Estimate the project on a five-point scale or switch to the simple scale

    Five-point scale Simple scale

    Relevance of the problem and Market size

    1 2 3 4 5

    Product competitiveness

    1 2 3 4 5

    Founders, Team & Advisors

    1 2 3 4 5

    Budget allocation and roadmap

    1 2 3 4 5

    Token economy, Tokenization & Business model

    1 2 3 4 5

    Distribution & Lock up of tokens, Discounts for early buyers

    1 2 3 4 5

    Summary rate the project

    1 2 3 4 5

    Rate the project by other users

    Sofia Medda September 04, 2018
    Rating of project


    Demo version is available for Android, which is an undoubted advantage, especially when it comes to complicated and unique products, which is actually a rare thing, but this is exactly what we have in this case.

    Risks and disadvantages

    Token's utility is not described. There is no information if tokens allocated to the company will be frozen and for what space of time.


    As far as I can see Ydentity is a unique information about a person which can be utilized as his identity (as far as it's unique). But since this approach has never been used before, it's not clear if a person will ever be able to utilize Ydentity in this way. It depends if other parties will accept this way of identification. There is no information if some companies are ready to use this technology, if there are talks about it. It is also said that at this stage of development there are several areas where Ydentity can be used to create user's risk profile or to enable parties to match their risk profiles prior to enagagement. So it's very interesting. I think the team should also have a more extended version of the Whitepaper with the information about their scientific researches. I'm sure they can do it and they must do it. They should work hard and fill all the gaps. Then I believe they will succeed.

    Denys Serhiichuk August 24, 2018
    Rating of project


    The availability of the demo version if the advantage. Users can check how the platform operates. In addition, the project has advisors and partners, which is also a pros. Founders offer people motivation by the means of bonuses. People can get more tokens if they invest at the early stages of the tokensale.

    Risks and disadvantages

    According to the website, there are only 4 members in the team. That is not enough to develop such project. Thus, when entering the website, it is noticed that connection to it is not secured. Marketing could be better managed, as there are not lots of social platforms, where potential investors can get information about the platform. There are no Bitcointalk thread, Reddit or Youtube channel. Futhemore, the Roadmap is described very vague.


    As a whole, there is no guarantee that data which users will send to the platform will be safe. Hackers can just hack the platform and steal their data.




    The level of trust between people or between you and companies has never been so lacking. The web has never been so full of threats, scams and frauds. Your identity and your personal data have never been more valuable, We have invented Ydentity as solution to empower and protect you while you continue browsing the web without exposing any details of your true identity.

    With Ydentity, you will benefit from an incredible new tool, a new identity constructed around a scientific assessment of your risk habits. It will make you aware of yourself and aware of others characteristics. You will be in total control of your data and can decide to trigger a payment at the exact moment you want to acquire a product or service based on your anonymous search. We have no knowledge or control over anything you do with your Ydentity after you have activated your token. There is no way any company website you may visit can identify you from your Ydentity and track your real self. These are our promises.


    The Ycommunity is a decentralized peer-to-peer organisation managed by its members. Members are expected to be compliant with the rules of the Ycommunity and are incentivized to introduce compliant companies and partners who are willing to accept Ydentity as a valid ID. The most active members of the Ycommunity will become recognized as experts and receive additional bonuses.

    Selected experts will

    become eligible to take on the role of Watchdog and review the actions and activities that take place within the Ycommunity and report cases of misconduct to our Ombudsman where necessary. The Watchdog will receive additional bonuses for their efforts.

    The Ydentity Incentive and Bonus Program

    Members, Experts and Watchdogs who introduce new members, compliant partners and businesses will receive one YDY bonus token for every 100 new members who become a full member of the Ycommunity.

    A Ycommunity Experts and Watchdogs will receive 100 YDY bonus tokens per month. Watchdogs will receive an additional 100 YDY bonus tokens for reporting cases of misconduct which are found by the Ombudsman to be non-compliant with the Ycommunity's Code of Ethics.

    NB. There will be no more than 1000 Experts and 50 Watchdogs worldwide.

    What is Ydentity?

    Ydentity™ is new generation of digital identity that is delivered in the form of a risk-identity token running on a permissionned blockchain.

    What is a risk-identity?

    A risk-identity is a unique proposition to utilize your risk level assessment to create your new digital identity.

    How does risk level assessment work?

    Your risk assessment is achieved by downloading the Ydentity mobile application and completing a survey of thirty (30) questions.

    How is my new risk-identity generated?

    Your new identity, or Ydentity, is a coded version of your survey result and takes the form of a private key. This key is unique and becomes your identifier.

    What exactly is new about Ydentity compared to other identity offerings?

    Ydentity™ is the first token using the findings of Cognitive Neuroscience.

    What is Cognitive Neuroscience?

    Cognitive Neuroscience is a field of medical research that is focused on the human brain functionning and started playing a significant role in Medicine and Clinical Psychology in the 1980s with the development of brain imaging such as Magnetic Resonance Imaging (MRI).

    How can Cognitive Neuroscience theory contribute to build a new identity?

    Cognitive Neuroscience research findings are in favor of a uniqueness of features in each person’s brain that is DNA coded. It is also in favor of a unique balance of brain chemicals from a set of chemicals that are shared by the entire human species. Dopamine, Serotonin, Endocannabinoids are the most effective transmitters.

    How can Blockchain technology help secure your Ydentity?

    Blockchain technology is a technology that allows these unique features of a person’s brain to be used as a unique identifier of a person and be distributed to form a decentralized organisation of members.


    How can I buy a Ydentity token?

    You can buy the tokens during our ICO which starts on May 7th 2018 with a pre-sale offering a 35% discount.

    An Airdrop of a limited edition of free tokens will take place from May 1st.

    When can I start using my Ydentity?

    Your Ydentity™ will become tradable and useable at the end of Ydentity ICO core sale, on January 14th 2019.

    What will be the Ycommunity features?

    The Ycommunity will offer Ydentity active members to connect using an internal messaging system.

    Expert-members will be able to bring community-compliant companies into the community and watchdog-members will be selected to ensure and oversee compliance with the community ethics.

    Which sectors will be revolutionized by Ydentity?

    Ydentity provides a secured, agnostic and encrypted ID that protects the identity of the token holder during web navigation. It will allow anonymous discovery of other persons, products and services. These features are in high demand in the social media and dating industries.

    Which sectors will be revolutionized by Ydentity a method of risk profiling of natural persons?

    Ydentity provides a risk level assessment that reflects the unique brain features of each person. This feature is in high demand for the insurance, investment and banking industries.

    What cryptocurrencies can I use to purchase?

    You can use bitcoin (BTC) and Ethereum (ETH) to purchase Ydentity (YDY) tokens.

    How do I benefit from the ICO Token?

    Purchasers in the YDENTITY Tokens token sale will be allocated their YDENTITY Tokens in exchange for BTC or ETH at the following rate:
    · during the Airdrop 10,000,000 YDENTITY Tokens token at no cost;
    · during Pre-sale 1: 60,000,000 YDENTITY Tokens: US$ 0.1625 per token;
    · during Pre-sale 2: 80,000,000 YDENTITY Tokens: US$ 0.1875 per token;
    · during the ICO Core Sale 200,000,000 YDENTITY Tokens:
    o US$ 0.2 per token for the first two weeks;
    o US$ 0.2125 per token for the third week;
    o US$ 0.225 per token until the sale cap 0f US$ 50 million is reached.
    The US Dollars to BTC or ETH exchange rate is used to dynamically set the BTC or ETH to YDENTITY Tokensrate.As a result, for the duration of the YDENTITY Tokens sale, the price to purchase the YDENTITY Tokens will be set as an amount in BTC and ETH.

    Purchaser must have a BTC or Ethereum wallet that supports the ERC-20 token standard in order to receive any YDENTITY Tokens purchased from the Company.


    How is my Ydentity protected from fraud and theft?

    Ydentity™ keeps your private key offline, it belongs to you and is unique to you. Only a single identifier or hash will run in our permissionned blockchain which uses a defense-grade protection called Keyless Signature Infrastructure. This KSI is provided by GuardTime and provides a privacy shield.

    Is KSI technology resistant to Quantum attack?

    Yes KSI was designed to resist Quantum attacks.

    How does Ydentity protect my identity during web navigation?

    No one can track your Ydentity since it is only a hash of your private key unless you decide to disclose additional information to third parties by yourself.

    How does Ydentity protect my personal information and data?

    Ydentity does contain a very limited number of personal information and data such as your phone number and email address for signing up. This information is only manageable by yourself which makes Ydentity compliant to GDPR, Privacy Shield and Australia Privacy Act requirements.

    Where can I use my Ydentity?

    Ydentity™ can be used for general browsing on the internet and networking within the Ycommunity.

    What is the Ycommunity?

    The Ycommunity is the association of all Ydentity members committed to consensus and regulated by must-agreed rules and a strict code of ethics. The Ycommunity will open at the end of the ICO core sale when Ydentity tokens become tradable.

    How can I become a member?

    You need to buy a Ydentity token, download the Ydentity mobile App and sign up to complete the survey that will generate your new Ydentity.


    Ydentity.org Website privacy policy

    This privacy policy sets out how Ydentity.org uses and protects any information that you give Ydentity.org when you use this website.

    Ydentity.org is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

    Ydentity.org may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

    This policy is effective from March 31st 2018.

    What we collect

    We may collect the following information:

    - Date of birth, gender and country of origin
    - Contact information including email address and phone number
    - Other information relevant to customer Ydentity test Q&A, result and token offers

    What we do with the information we gather

    We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

    - Internal record keeping.
    - We may use the information to improve our products and services.
    - We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
    - From time to time, we may also use your information to contact you for market research purposes. We may contact you by email. We may use the information to customise the website according to your interests.


    We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

    How we use cookies

    A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

    We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

    Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

    You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

    Links to other websites

    Our website may contain links to partner and technology supplier websites. However, once you have used these links to leave our site, you should note that we do not have any control over these other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the websites in question.

    Controlling your personal information

    You may choose to restrict the collection or use of your personal information in the following ways:

    - whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
    - if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]
    We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We will not use your personal information to send you any promotional information about third parties.

    You may request details of personal information which we hold about you under applicable legislation. A small fee will be payable. If you would like a copy of the information held on you please email to [email protected]

    If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.